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Auds on a 'Mountain' high: 'Brokeback' beats out 'Bloodrayne,' 'Casanova'
Variety ^ | January 8, 2006 | Ben Fritz

Posted on 01/10/2006 11:11:58 AM PST by HostileTerritory

Nothing is standing in the way of "Brokeback Mountain."

Expanding to 214 new playdates and more than 60 new markets, including numerous small cities in mountain, Midwestern, and southern states, Focus' cowboy love story averaged a still-strong $11,905 per theater.

Playing at 483 locations, weekend gross was $5.8 million, bringing the pic's cume to $22.5 million.

"Brokeback" came out ahead of several new pics on twice or four times as many playdates, including "Casanova," "Bloodrayne" and "Grandma's Boy."

Among the new markets where the critically acclaimed pic opened strong were Tulsa, El Paso, Des Moines and Lubbock, Tex.

Pic, which has been nominated for every major award thus far, also experienced its first flash of controversy as the Jordan Commons theater in suburban Salt Lake City reneged on a contract with Focus to play the pic. More information on reasons weren't available, though it appears to be over the film's same-sex romance.

With cities of every size in nearly every location doing well with "Brokeback," the next challenge is expanding further into the suburbs. Pic will likely expand to around 600 playdates by Friday and closer to 800 by Jan. 20.

"The film is maintaining its rock-solid consistency, and I think suburban markets are now ready for it," said Focus distribdistrib toppertopper Jack Foley.

(Excerpt) Read more at variety.com ...


TOPICS: Culture/Society; US: Oklahoma; US: Texas
KEYWORDS: barebackmountain; brokeback; homoontherange; homosexualagenda; mountain; movie; pudding
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Saw this at Andrew Sullivan's web site (ha ha, spare the obvious jokes) and have seen many discussions about this movie. I'm not surprised it's doing so well in Boston but I did not think it was going to open in Lubbock or Tulsa.
1 posted on 01/10/2006 11:11:59 AM PST by HostileTerritory
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To: HostileTerritory

Brokeback Spa and Salon will not do to well in Lubbock, I presume.


2 posted on 01/10/2006 11:14:10 AM PST by keithtoo (Global Warming causes everything, and everything causes Global Warming.)
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To: HostileTerritory

In another development, The California Professional Rodeo Cowboys Association has announced a new rodeo event. In addition to Bareback, Saddle Bronc and Bull Riding, cowboys will also compete in Rump Riding....


3 posted on 01/10/2006 11:14:17 AM PST by mfulstone
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To: HostileTerritory
bringing the pic's cume

The pic's what????? BTW, went to Texas Tech in Lubbock. Plenty of liberals running around the High Plains.

4 posted on 01/10/2006 11:14:27 AM PST by neodad (Rule Number 1: Be Armed)
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To: HostileTerritory

I heard that "Brokeback...." is giving rival films some stiff competition.


5 posted on 01/10/2006 11:14:37 AM PST by RexBeach ("There is no susbstitute for victory." -Douglas MacArthur)
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To: HostileTerritory
Late night talk show hosts should be paying royalties to "Brokeback" for supplying them monologue material for the next two seasons.
6 posted on 01/10/2006 11:14:56 AM PST by HOTTIEBOY (I know HTML. Just too darn lazy to type it.)
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To: HostileTerritory
It's not playing at any large surburban megaplexes around Boston.

BTW I like Andrew's line: "bringing the pic's cume to $22.5 million".

Just one mispelling.

7 posted on 01/10/2006 11:14:59 AM PST by Semper Paratus
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To: Semper Paratus; neodad

My guess is that it's industry speak for "cumulative gross", how much it's earned so far.

Andrew Sullivan didn't write it, he just gloated and linked.


8 posted on 01/10/2006 11:16:55 AM PST by HostileTerritory
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To: HostileTerritory
bringing the pic's cume

Cut it out.

The film is maintaining its rock-solid consistency

I said, “Cut it out.”

9 posted on 01/10/2006 11:17:41 AM PST by dead (I've got my eye out for Mullah Omar.)
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To: Semper Paratus

That is what is known as a "Freudian Slip".


10 posted on 01/10/2006 11:18:57 AM PST by sportutegrl (People who say, "All I know is . . ." really mean, "All I want you to focus on is . . .")
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To: mfulstone

I don't even wanna know.

11 posted on 01/10/2006 11:19:02 AM PST by martin_fierro (< |:)~)
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To: HostileTerritory

"averaged a still-strong $11,905 per theater"

Right. Because it's playing on very few screens.

The whole piece is an example of the fact that there are, as Disreali said, "lies, damn lies, and statistics".


12 posted on 01/10/2006 11:19:15 AM PST by CondorFlight
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To: HostileTerritory

But how can this be? I've been reading about this movie on FR, and it is conclusively established that it is a dismal financial failure with no hope of ever earning a penny. In fact, one study shows that no one has actually seen the movie.


13 posted on 01/10/2006 11:21:08 AM PST by lugsoul ("Try not to be sad." - Laura Bush)
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To: CondorFlight

The picture cost $14, it has grossed $22.5 and is not weakening. It is a success - commercially and critically. I'm not happy about it, but people want to see it. Kevin Costner's last western, the excellent "Open Range," grossed somewhere north of $50 million...


14 posted on 01/10/2006 11:22:56 AM PST by karnage
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Comment #15 Removed by Moderator

To: CondorFlight

It's up to nearly 500 screens now. Originally, it was on 6 screens and then 29.


16 posted on 01/10/2006 11:24:16 AM PST by HostileTerritory
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To: HostileTerritory

Sounds like someone is playing with the numbers.


17 posted on 01/10/2006 11:25:15 AM PST by freekitty
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To: lugsoul

Yeah, it's funny how the truth lies between people who think Hollywood is making up numbers because no one has seen the movie, and between the MSM which is treating this like Star Wars and Gandhi combined. It's doing well for an independent film. Many more people have already seen Cheaper By the Dozen 2 than have seen or will see BBM.


18 posted on 01/10/2006 11:26:23 AM PST by HostileTerritory
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To: HOTTIEBOY

"Late night talk show hosts should be paying royalties to "Brokeback" for supplying them monologue material for the next two seasons."

"Caught on the horns of a dilemma"... I'm sure they'll manage to work that one in, somehow.


19 posted on 01/10/2006 11:26:36 AM PST by RegulatorCountry
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To: martin_fierro
"Big and Rich" are considering suing.

-Eric

20 posted on 01/10/2006 11:26:47 AM PST by E Rocc
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To: HostileTerritory; freekitty

> ... weekend gross was $5.8 million, bringing
> the pic's cume to $22.5 million.

Figures are fake but real. There are multiple reports
of "sold out" nearly empty halls, and ticket boxes
issuing tickets for other titles, but credited to BB.


21 posted on 01/10/2006 11:30:05 AM PST by Boundless
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To: HostileTerritory

It's simply clever marketing to make a pedestrian low-budget film into a must-see phenomenon.


22 posted on 01/10/2006 11:30:26 AM PST by popdonnelly
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To: HostileTerritory
I require independent verification.

I have a great deal of trouble believing the "Sheep Herding Rump Rangers and the Livestock who Love Them" is doing well anywhere outside of homosexual enclaves on the coasts.

And NO, they ain't Cowboys!
23 posted on 01/10/2006 11:30:57 AM PST by Dr.Zoidberg (Mohammedism - Bringing you only the best of the 6th century for fourteen hundred years.)
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To: HostileTerritory

Are you kidding, my good friend? Every gay person in the United States is going to see this picture at least ten times, if not more. They will be joined by the entire Democrat Party. So expect the numbers to head upward similar to Michael Moore's "Farhenheit 911" which reached $119M gross revenue. Of course, in the real world, the political impact of Farhenheit 911 came to zilch, and was scuddled by a puny political ad worth $100K put forth by a group known as the Swift Boat Vets, which promptly proceeeded to destroy John "Traitor" Kerry. Yes, the gays folks are loving life today, but when the reality of tomorrow and the real world strikes home, they will find this movie vehicle a lost cause, no matter what the revenue numbers are. Folks, please take note of the declining viewership at all the award shows. You can't piss down a common sense person's back and tell them it's raining!!! Brokeback Mountain is going nowhere. You ought tune in to the "Black" music stations in Dallas. The negative one liners about "Brokeback" are truly both truthful, honest and funny!!!


24 posted on 01/10/2006 11:33:16 AM PST by JLAGRAYFOX
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To: HostileTerritory

It's amazing how "important" it is to two different demographics that this movie either succeed gloriously or fail miserably. And members of both sides seem highly annoyed that the movie is "merely" succeeding comfortably.


25 posted on 01/10/2006 11:35:45 AM PST by discostu (a time when families gather together, don't talk, and watch football... good times)
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To: HostileTerritory
on a 'Mountain' high: 'Brokeback' beats out 'Bloodrayne,'

Like this is an achievement??????

Having had the misfortune to actually sit through "Bloodrayne" this weekend because I had a bored college student home, I can tell you it is the first vampire movie I have been to where the audience was giggling at the acting(and no it was not intended to be a comedy). The last 20 minutes of this film the 10 audience members were no longer even trying to hide their laughter.

As for Brokeback we now know we can not trust the dollar figure this picture is making just like Fahrenheit 911, since certain theaters have been caught saying the movie is sold out when there are only 4 people sitting in the theater, meaning they are shifting money from other movies to this stinker.

26 posted on 01/10/2006 11:51:27 AM PST by Lady Heron
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To: Lady Heron
certain theaters have been caught saying the movie is sold out when there are only 4 people sitting in the theater, meaning they are shifting money from other movies to this stinker.

What theaters? Was this in the newspaper or did someone say he saw that happen?

I find that hard to believe, because the other films are as PR-hungry as this movie is and they're not about to give up any of their profits to someone else. Any theater owner who did that would be in deep shiite with his distributors.
27 posted on 01/10/2006 11:56:37 AM PST by HostileTerritory
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To: karnage

Unfortunately for your supposition, Carnage, the movie may have cost $14 million to make, but you have to add in associated costs such as advertising and distribution before you can conclude that a $22 million gross means the movie made a profit.


28 posted on 01/10/2006 12:09:31 PM PST by CivilWarguy
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To: HostileTerritory

What does 'auds' mean?


29 posted on 01/10/2006 12:12:47 PM PST by GSWarrior
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To: GSWarrior

Fifty million in today's inflated ticket price would make it a success. It will be a struggle for it to make it that high.

The limited release of the film also shows its limited appeal. If they thought it would do Narnia business don't you think they would put it on Narnia screens?


30 posted on 01/10/2006 12:22:46 PM PST by Patrick1
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To: GSWarrior

I guess "audiences."


31 posted on 01/10/2006 12:23:01 PM PST by HostileTerritory
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To: Boundless
Figures are fake but real. There are multiple reports of "sold out" nearly empty halls, and ticket boxes issuing tickets for other titles, but credited to BB.

THis is my suspicion too. I also think it's the reason for why it's on so few screens: they wanted to pick theaters where they could get away with this. It's easy if you have a supply of activists who like going to the movies often. Whatever you're really going to see, buy a ticket to "Bareback", then just see another movie

32 posted on 01/10/2006 12:23:26 PM PST by SauronOfMordor (A planned society is most appealing to those with the hubris to think they will be the planners)
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To: HostileTerritory

This reads like something Baghdad Bob might have written.


33 posted on 01/10/2006 12:24:43 PM PST by mewzilla (Property must be secured or liberty cannot exist. John Adams)
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To: mfulstone

Participants in this new event were overheard saying:

"How can you have any pudding if you don't eat your meat?"


34 posted on 01/10/2006 12:25:00 PM PST by HamiltonJay
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To: mewzilla

Variety is an industry newspaper.


35 posted on 01/10/2006 12:25:17 PM PST by HostileTerritory
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To: SauronOfMordor

I'm buying more Reynolds stock immediately.


36 posted on 01/10/2006 12:25:36 PM PST by lugsoul ("Try not to be sad." - Laura Bush)
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To: HostileTerritory

Narnia and Passion of the Christ will gross over a billion dollars combined, but they're just crap. Hostel will destroy Brokeback and it only cost 4.8MM to make.


37 posted on 01/10/2006 12:25:57 PM PST by bessay
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To: HostileTerritory


This is going to be like F911, people are going to see it just to "stick it" (so to speak), to those who oppose such movies. F911 made what, 110million or so....


38 posted on 01/10/2006 12:26:34 PM PST by Paradox (What "tax cuts for the rich". They are paying more taxes now than ever!)
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To: lugsoul
But how can this be? I've been reading about this movie on FR, and it is conclusively established that it is a dismal financial failure with no hope of ever earning a penny. In fact, one study shows that no one has actually seen the movie.

HOMO ALERT!! HOMO ALERT!! HOMO ALERT!! HOMO ALERT!!

39 posted on 01/10/2006 12:26:37 PM PST by Ashamed Canadian (America - please invade us now!!)
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To: HostileTerritory
Expanding to 214 new playdates and more than 60 new markets, including numerous small cities in mountain, Midwestern, and southern states, Focus' cowboy love story averaged a still-strong $11,905 per theater.

Translation: We've worn this out in the first-tier markets, and to keep it alive, we're forced to go places where we've known all along it will crater.

Playing at 483 locations, weekend gross was $5.8 million, bringing the pic's cume to $22.5 million.

... less than a third of Narnia's opening gross! Spin this any way you want, that's a pathetic take.

"Brokeback" came out ahead of several new pics on twice or four times as many playdates, including "Casanova," "Bloodrayne" and "Grandma's Boy."

It reportedly outgrossed the 8 mm movies of my crazy aunt's trip to Yellowstone, and the video I took of my son's butt boil being lanced.

40 posted on 01/10/2006 12:26:59 PM PST by IronJack
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To: bessay

I like Mark Steyn's line: The soundtrack can be sung "Homos on the Range".


41 posted on 01/10/2006 12:27:32 PM PST by Patrick1
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To: HostileTerritory
Variety is an industry newspaper.

I've read it. It's a trade sheet. I don't know that I'd call it a newspaper :)

42 posted on 01/10/2006 12:28:29 PM PST by mewzilla (Property must be secured or liberty cannot exist. John Adams)
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To: Ashamed Canadian

???


43 posted on 01/10/2006 12:29:37 PM PST by lugsoul ("Try not to be sad." - Laura Bush)
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To: Patrick1

It's interesting that they compared Brokeback to Bloodrayne and not Hostel. Hostel did $20,000,000 this weekend on a $4,800,000 budget.

It is bloody pornography, just like Brokeback.


44 posted on 01/10/2006 12:30:33 PM PST by bessay
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To: JLAGRAYFOX; All

Cowboy country saying 'whoa!' to 'Brokeback'

http://deseretnews.com/dn/view/0,1249,635175183,00.html


45 posted on 01/10/2006 12:32:23 PM PST by LakerCJL
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To: HostileTerritory
Playing at 483 locations, weekend gross was $5.8 million, bringing the pic's cume to $22.5 million.

That other great artistic achievement, The Dukes of Hazzard, grossed $111 million.

46 posted on 01/10/2006 12:33:09 PM PST by JoeGar
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To: bessay
>Hostel will destroy Brokeback

The movie business
has given us such a choice --
We can watch two guys

doing each other,
or we can watch Euro-sleaze
cutting up young kids.

(Or talking beavers
if we don't want the weird stuff . . .
I will just STAY HOME!)

47 posted on 01/10/2006 12:34:05 PM PST by theFIRMbss
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To: Ashamed Canadian

Canada lets you have internet access in junior high school?


48 posted on 01/10/2006 12:35:12 PM PST by lugsoul ("Try not to be sad." - Laura Bush)
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To: karnage

14 to make, 22 gross, plus marketing.. its basically slightly over break even right now I would bet... and it won't likely do much more.

The simple truth is, there is only so much a movie like this is going to do, period.

I applaud their marketing style of this movie, very slowly expand, continuing to use the controversy to get folks to watch it that otherwise would have ignored it just because of the hype had it been released nationwide at once... but this is not a new tack, in fact its a tried and true one for a film they know has limited appeal.


49 posted on 01/10/2006 12:35:22 PM PST by HamiltonJay
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To: HostileTerritory

I went for a colonoscopy yesterday. As I was going under (the anesthesia), I cracked a few Brokeback Mountain jokes.

I don't think the nurses appreciated it.

I don't know about the doctor. I couldn't see his face, as he was behind me.


50 posted on 01/10/2006 12:37:42 PM PST by Palladin (All the way with Alito!)
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