14 to make, 22 gross, plus marketing.. its basically slightly over break even right now I would bet... and it won't likely do much more.
The simple truth is, there is only so much a movie like this is going to do, period.
I applaud their marketing style of this movie, very slowly expand, continuing to use the controversy to get folks to watch it that otherwise would have ignored it just because of the hype had it been released nationwide at once... but this is not a new tack, in fact its a tried and true one for a film they know has limited appeal.
If it wins awards, it will get additional playing time. The durn thang has already made more money than it ought to in a Christian country!
The average box office revenues that go to the studio after distributor costs, etc. are factored out is about 55%. So, BM needs to make about $25.5 million in order to break even on production costs (that's a given now).