Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Bono signs big names to fight Aids (Introducing the American Express Red Card)
Financial Times (UK) (excerpt) ^ | January 26, 2006 | Gary Silverman

Posted on 01/25/2006 11:53:56 PM PST by HAL9000

Excerpt -

American Express, Converse, Gap and Giorgio Armani are joining with Bono, the rock star, to sell products under a new brand, called “Red”, which will dedicate some of its revenues to fight Aids in Africa.

The effort will include the creation of an AmexCo Red credit card that will be marketed first in the UK, targeting an estimated 1.5m British “conscience consumers” who are seen as more likely to buy products associated with a social benefit. AmexCo believes this figure will rise to 4m within three years.

Other Red products available this spring will include Converse sports shoes made with African mud-cloth; a new line of Gap vintage-style T-shirts, in red and other colours and wraparound Emporio Armani sunglasses embossed with a Red logo.

“Red is a 21st century idea,” said Bono, the owner of the brand. “I think doing the Red thing, doing good, will turn out to be good business for them.”

The venture, scheduled to be announced on Thursday at the World Economic Forum in Davos, Switzerland, is the latest in a series of marketing experiments being conducted by big companies worried that television advertising is losing its punch. Many of these efforts, such as Procter & Gamble’s Pampers.com informational website, are based on the idea of using good works or services as a way to gain consumer attention – a notion some are calling “corporate social opportunity”.

[snip]


(Excerpt) Read more at news.ft.com ...


TOPICS: Foreign Affairs; News/Current Events
KEYWORDS: africa; aids; americanexpress; amex; amexco; bono; redcard; u2; wef; worldeconomicforum

1 posted on 01/25/2006 11:53:59 PM PST by HAL9000
[ Post Reply | Private Reply | View Replies]

To: HAL9000

now there is one celebrity i don't mind hearing from. he is a good guy i think.


2 posted on 01/25/2006 11:55:36 PM PST by ferri (Be Politically Incorrect: Support the Constitution!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: HAL9000
“Red is a 21st century idea,”


3 posted on 01/25/2006 11:55:44 PM PST by ChadGore (VISUALIZE 62,041,268 Bush fans. We Vote.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: ferri

Bono's okay, but I like The Edge better.


4 posted on 01/26/2006 12:00:53 AM PST by HAL9000 (Get a Mac - The Ultimate FReeping Machine)
[ Post Reply | Private Reply | To 2 | View Replies]

To: diotima

ping! :-)


5 posted on 01/26/2006 12:02:42 AM PST by bootless (Never Forget - And Never Again)
[ Post Reply | Private Reply | To 1 | View Replies]

To: HAL9000

Bono is "pissing against the wind".


6 posted on 01/26/2006 12:02:50 AM PST by Txshep
[ Post Reply | Private Reply | To 1 | View Replies]

To: Txshep

hope he isn't wearing his good shoes.


7 posted on 01/26/2006 12:03:20 AM PST by ferri (Be Politically Incorrect: Support the Constitution!)
[ Post Reply | Private Reply | To 6 | View Replies]

To: HAL9000

Using capitalist methods to achieve his social goals.... Even when I don't agree with the goals, I appreciate the method.


8 posted on 01/26/2006 12:07:13 AM PST by Celtjew Libertarian
[ Post Reply | Private Reply | To 1 | View Replies]

To: HAL9000
"For God's Sake, Please Stop the Aid!"
9 posted on 01/26/2006 12:14:38 AM PST by nikola
[ Post Reply | Private Reply | To 1 | View Replies]

To: Celtjew Libertarian

That's like when Don Henley was working to preserve Walden Woods, and he was doing it through private contributions. There's probably very little Don Henley and I agree about, but I can appreciate his using that method instead of the government.


10 posted on 01/26/2006 12:19:27 AM PST by Rastus
[ Post Reply | Private Reply | To 8 | View Replies]

To: HAL9000

Go Bono! He's putting his money and time where his mouth is....good on him.


11 posted on 01/26/2006 12:29:41 AM PST by zarf (It's time for a college football playoff system.)
[ Post Reply | Private Reply | To 4 | View Replies]

To: HAL9000
Bono insisted their partners see it as a money-making opportunity. “We said you had to make money, because if you don’t make money, you won’t want to invest,” he said. Mr Shriver said the partners had all signed up for at least five years.

Bono gets it.

12 posted on 01/26/2006 12:31:41 AM PST by zarf (It's time for a college football playoff system.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: zarf

How much of his money? He could give 90% and still be rich.


13 posted on 01/26/2006 12:33:06 AM PST by Moonman62 (Federal creed: If it moves tax it. If it keeps moving regulate it. If it stops moving subsidize it)
[ Post Reply | Private Reply | To 11 | View Replies]

To: ChadGore

The color of blood to be spilled for the cause of revolutionary socialism.


14 posted on 01/26/2006 12:34:05 AM PST by Moonman62 (Federal creed: If it moves tax it. If it keeps moving regulate it. If it stops moving subsidize it)
[ Post Reply | Private Reply | To 3 | View Replies]

To: ChadGore

My first thought. . .my second, of course. . .go 'red states'! In the 'red/white and blue' tradition. . .


15 posted on 01/26/2006 12:41:49 AM PST by cricket
[ Post Reply | Private Reply | To 3 | View Replies]

To: Moonman62
I trust that Bono has given quite a bit of his own money...yet he's a smart guy; he's probably set up foundations that will dole out interest in perpetuity.
16 posted on 01/26/2006 12:43:24 AM PST by zarf (It's time for a college football playoff system.)
[ Post Reply | Private Reply | To 13 | View Replies]


17 posted on 01/26/2006 12:51:37 AM PST by DoughtyOne (01/11/06: Ted Kennedy becomes the designated driver and moral spokesperson for the Democrat party.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: zarf

exactly, he isn't sitting around screaming about how someone should do something. he is DOING it.


18 posted on 01/26/2006 12:57:19 AM PST by ferri (Be Politically Incorrect: Support the Constitution!)
[ Post Reply | Private Reply | To 11 | View Replies]

To: zarf

Trust? Probably? But we know for a fact that he was buying expensive homes when he was asking the American taxpayer to pay for his projects.


19 posted on 01/26/2006 1:01:52 AM PST by Moonman62 (Federal creed: If it moves tax it. If it keeps moving regulate it. If it stops moving subsidize it)
[ Post Reply | Private Reply | To 16 | View Replies]

To: Moonman62

I thought Bono died in a ski accident.. what gives?


20 posted on 01/26/2006 1:32:30 AM PST by iPod Shuffle
[ Post Reply | Private Reply | To 19 | View Replies]

To: ferri
American Express, Converse, Gap and Giorgio Armani are joining with Bono, the rock star, to sell products under a new brand, called “Red”, which will dedicate some of its revenues to fight Aids in Africa.

How about using some of its revenues to help the RED states? LOL.

21 posted on 01/26/2006 1:55:34 AM PST by Recovering_Democrat ((I am SO glad to no longer be associated with the party of Dependence on Government!))
[ Post Reply | Private Reply | To 2 | View Replies]

To: HAL9000
When Bubba Clinton was elected in 1992, I sent my, cut up, American Express card back to American Express, along with a letter explaining that with the Democrats now in the Whitehouse, I could no longer afford the luxury of keeping it.

U2? Just another pimple on the butt of real rock and roll.


I realize you all could care less, but I just couldn't help myself this morning. ;)





22 posted on 01/26/2006 3:23:54 AM PST by G.Mason (Iwo Jima ... 6,825 American's died in the 36 days of that battle. We did not quit John Murtha!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: HAL9000

Dear Bono

tell you perverted Hollywood friends to tell those people in the third world who are in the worst shape for getting HIV....

........to keep their friggin Legs closed and their flys zipped.....

...and for the majority of them they WONT GET AIDS.

....simplicity itself......


23 posted on 11/30/2006 10:45:30 AM PST by Vaquero ("An armed society is a polite society" Robert A. Heinlein)
[ Post Reply | Private Reply | To 1 | View Replies]

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson