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Ted Koppel Pens First Piece as 'NY Times' Columnist--Comes Out Swinging
Editor and Publisher ^ | 01/29/06 | E&P Staff

Posted on 01/29/2006 9:20:51 AM PST by Pikamax

Ted Koppel Pens First Piece as 'NY Times' Columnist--Comes Out Swinging

By E&P Staff

Published: January 29, 2006 12:45 AM ET

NEW YORK In his first contribution after being named a New York Times columnist, former ABC newsman Ted Koppel declares, "I cannot help but see that the industry in which I have spent my entire adult life is in decline and in distress."

Koppel raps the new "calculated subjectivity" and forced empathy of cable news, and adds: "The accusation that television news has a political agenda misses the point. Right now, the main agenda is to give people what they want. It is not partisanship but profitability that shapes what you see."

But his view is that journalists "should be telling their viewers what is important, not the other way around. "

In a surprise conclusion, he suggests that perhaps rather than aiming news shows at the disinterested younger segment, the networks should focus on serving older consumers who actually are interested in serious news. (Is there a lesson for newspapers here?)

The goal for the traditional broadcast networks now "is to identify those segments of the audience considered most desirable by the advertising community and then to cater to them," Koppel writes. "Most television news programs are therefore designed to satisfy the perceived appetites of our audiences. That may be not only acceptable but unavoidable in entertainment; in news, however, it is the journalists who should be telling their viewers what is important, not the other way around.

"Indeed, in television news these days, the programs are being shaped to attract, most particularly, 18-to-34-year-old viewers. They, in turn, are presumed to be partly brain-dead — though not so insensible as to be unmoved by the blandishments of sponsors.

"Most particularly on cable news, a calculated subjectivity has, indeed, displaced the old-fashioned goal of conveying the news dispassionately. But that, too, has less to do with partisan politics than simple capitalism." Koppel knocks CNN's new emphasis on journalism-by-empathy, and observes: "Even Fox News's product has less to do with ideology and more to do with changing business models...

"Now, television news should not become a sort of intellectual broccoli to be jammed down our viewers' unwilling throats. We are obliged to make our offerings as palatable as possible. But there are too many important things happening in the world today to allow the diet to be determined to such a degree by the popular tastes of a relatively narrow and apparently uninterested demographic....

"If the network news divisions cannot be convinced that their future depends on attracting all demographic groups, then perhaps, at least, they can be persuaded to aim for the largest single demographic with the most disposable income — one that may actually have an appetite for serious news. That would seem like a no-brainer. "


TOPICS: Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: abcnews; broadcastnews; cablenews; histedness; koppel
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1 posted on 01/29/2006 9:20:53 AM PST by Pikamax
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To: Pikamax
But his view is that journalists "should be telling their viewers what is important, not the other way around. "

And journalists go to importance school so they can know more about what's important than the rest of us, right?

2 posted on 01/29/2006 9:25:10 AM PST by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: Pikamax
Right now, the main agenda is to give people what they want. It is not partisanship but profitability that shapes what you see."

Nope Teddy, you still don't get it.

The NYT is driving an agenda which puppets like John Kerry quickly imbibe.

3 posted on 01/29/2006 9:25:38 AM PST by CROSSHIGHWAYMAN (expell the fat arrogant carcasses of Congress)
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To: Pikamax
If the network news divisions cannot be convinced that their future depends on attracting all demographic groups, then perhaps, at least, they can be persuaded to aim for the largest single demographic with the most disposable income — one that may actually have an appetite for serious news.

Image hosting by Photobucket

Hi, Ted. Welcome to the party.

4 posted on 01/29/2006 9:27:13 AM PST by martin_fierro (Hines Ward is my son! OK, not really, but it'd be nice.)
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To: Pikamax

it is the journalists who should be telling their viewers what is important, not the other way around.

This is why they are in decline TED!
Just tell us what happened and we can figure out the rest on our own!!!!!!!!!!


5 posted on 01/29/2006 9:28:33 AM PST by ConservativeGreek
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To: Pikamax

All this from one of the worst partisan hack jobbers of all time. Reminds of the Aaron Brown stew of muck.

These anchors are dinosaurs and they are now starting to figure that out. It only took 10 years of the internet before they realized it.


6 posted on 01/29/2006 9:28:44 AM PST by putupjob
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To: Pikamax
The accusation that television news has a political agenda misses the point.

Koppel, you pompous windbag, your failure to acknowledge the agenda is the point.

7 posted on 01/29/2006 9:29:45 AM PST by Drango ( No animals were harmed while producing this post)
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To: Izzy Dunne
This is exactly what is wrong with these overpaid socialists. We don't want them making news or targeting different news stories at us. We want them just reporting the actual true facts of the news and letting us make up our own minds as to the correct conclusions.
they want to control us with information. I do not have the need to be controlled. The off button on my remote has been working a lot lately.
8 posted on 01/29/2006 9:30:34 AM PST by oldenuff2no
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To: Pikamax

He clearly is someone who has mastered the leftist school of propaganda from the 1950's.

He is being artful when he writes that the news to playing to the audience rather than "educating" them.

He does not define "educate", but I believe it encompasses his leftist slant.

He does not take up the idea that news orgs are critical only of those who oppose their viewpoint. They are not critical of those who share their viewpoint ignoring the idea that they should test their viewpoints as well.
An example is that "Democracy is Good" and "Democracry can vote of Sociopaths", ie; Hitler and Hamas.

Another example is "republicans are the culture of corruption" when the democrats who hold no power yet receive enormous funds from the National Education Association, Lawyer Lobbiest and other major leftist groups none of which represent a majority of America (and they know it!).


9 posted on 01/29/2006 9:31:13 AM PST by Prost1 (Sandy Berger can steal, Clinton can cheat, but Bush can't listen!)
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To: Pikamax

Soor loser.


10 posted on 01/29/2006 9:31:28 AM PST by Hildy (The only difference between a rut and a grave is the depth)
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To: Pikamax
Koppel is an elite fool.

To Koppel this should be a nation of the journalists, by the journalists and for the journalists.

Ted needs to get a clue. It matters not if one is trying to provide a service or a product. If the provider does not give the consumers what the consumer wants the provider goes under.

It is called freedom of the people. Ted Koppel like most elitists opposes freedom.. He is for journalistic dictatorship.

Dictators usually end up being killed or committing suicide. Koppel needs to ask Hitler and Mussolini how that works.

11 posted on 01/29/2006 9:31:31 AM PST by Common Tator
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To: Pikamax

Dinosaur media extinction alert....


12 posted on 01/29/2006 9:32:15 AM PST by abb (Because News Reporting is too important to be left to the Journalists.)
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To: Pikamax

What did one of Shakespeare's characters say was the solution to society's problems? "First kill all the lawyers."

Well, that's not quite the problem here.

How about "First fire all the publishers, close down the journalism schools, raffle off the newspapers and radio stations to the highest bidders, and get rid of 90% of the reporters."

There will be no objective news worth reading or listening to until we get rid of the ideological interests bent on distorting the news for their own purposes, the Pinch Sulzbergers and Donald Grahams of the world.


13 posted on 01/29/2006 9:32:41 AM PST by Cicero (Marcus Tullius)
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To: Pikamax
journalists "should be telling their viewers what is important, not the other way around. "

Network newscasters have been doing that for years.

Gay teen not allowed to bring lesbian friend to prom. - IMPORTANT

Christian boy has Bible taken away during his private, lunchtime prayers. - NOT IMPORTANT

14 posted on 01/29/2006 9:33:12 AM PST by Mr. Brightside
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To: Pikamax

I tried to read the NYT piece but I'm not going to give them $$ for Times Select. Seems the no-brainer is that Ted and his ilk want to be the only judge of what is supposed to be important enough to be presented. The demographic thing is a convinient excuse...


15 posted on 01/29/2006 9:34:42 AM PST by DmBarch
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To: Pikamax

OTOH, perhaps the audience might appreciate hearing just the facts.


16 posted on 01/29/2006 9:37:07 AM PST by mtbopfuyn (Legality does not dictate morality... Lavin)
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Comment #17 Removed by Moderator

To: Pikamax
The goal for the traditional broadcast networks now "is to identify those segments of the audience considered most desirable by the advertising community and then to cater to them," Koppel writes.

If Koppel is advocating ratings, then he'd be all for the same nude broadcasting the Russians have been engaging in.

True journalistic "news" has nothing to do with his philosophy.

18 posted on 01/29/2006 9:38:30 AM PST by F16Fighter
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To: Pikamax
"....in news, however, it is the journalists who should be telling their viewers what is important, not the other way around."

What's "important" is how the Republicans are mean-spirited and corrupt and how they are destroying the country and how the Democrats will save us, right Ted?

19 posted on 01/29/2006 9:39:31 AM PST by Lancey Howard
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To: Izzy Dunne
And journalists go to importance school so they can know more about what's important than the rest of us, right?

Bingo! Koppel has always come across that way to me.

20 posted on 01/29/2006 9:41:52 AM PST by sauropod ("Here Lies Joe Biden, Buried Under His Own Words.")
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To: Pikamax

Ted Koppel wouldn't be who and where he is today if not for Jimmy Carter's bungling of the Iranian hostage fiasco.


21 posted on 01/29/2006 9:44:16 AM PST by InvisibleChurch (The search for someone to blame is always successful. - Robert Half)
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To: Pikamax
"The accusation that television news has a political agenda misses the point. Right now, the main agenda is to give people what they want. It is not partisanship but profitability that shapes what you see."

It sounds to me as though it is Koppel who has missed the point. TV AND print news has an agenda and, if profitability were the primary concern, people by the trainload wouldn't be turning their TVs off. Someone needs to show Koppel the latest spreadsheet on television profits.
22 posted on 01/29/2006 9:44:22 AM PST by DustyMoment (FloriDUH - proud inventors of pregnant/hanging chads and judicide!!)
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To: aculeus; Happygal; Senator Bedfellow

Ping for NY Times in scare quotes.


23 posted on 01/29/2006 9:46:56 AM PST by dighton
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To: CROSSHIGHWAYMAN

And he blames cable news! Partisanship wormed its way into network news long before profitability was ever an issue. Network news partisanship dates back to the 50s and 60s!


24 posted on 01/29/2006 9:46:58 AM PST by PeoplesRepublicOfWashington (How long do we have to pretend that Democrats are patriots?)
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To: Pikamax
"I cannot help but see that the industry in which I have spent my entire adult life is in decline and in distress."

Such petulance as described in this column presupposes the notion that Koppel is actually an adult.

25 posted on 01/29/2006 9:47:27 AM PST by Colonel_Flagg ("Defeatism may have its partisan uses but it is not justified by the facts.")
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To: Pikamax

"Alright you stupid little people. We'll tell you what's important and what isn't. You just shut up and listen." Ted still doesn't get it.


26 posted on 01/29/2006 9:51:42 AM PST by FlyVet (Our corrupt politicians are better than their corrupt politicians.)
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To: Pikamax
The television journalists should be telling people the TRUTH about the news, not what they think is important!
27 posted on 01/29/2006 9:52:29 AM PST by DainBramage
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Comment #28 Removed by Moderator

To: Pikamax
Cronkite, Rather, Koppel -- don't these people know what RETIRE means? It means that you move to Florida, wear shorts and wing-tip shoes with black socks, yell at kids to get off your lawn -- and SHUT THE H*** UP!!!

The exagerated sense of self-importance of these people is galling.
29 posted on 01/29/2006 9:57:22 AM PST by GadareneDemoniac
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To: Drango

Well put!


30 posted on 01/29/2006 9:59:35 AM PST by governsleastgovernsbest (Watching the Today Show Since 2002 So You Don't Have To.)
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To: putupjob

I don't know if I agree with Koppel's rant, but why do you call him "one of the worst partisan hack jobbers of all time?"

He's never reminded me of Aaron Brown


31 posted on 01/29/2006 10:00:50 AM PST by Natchez Hawk (What's so funny about the first, second, and fourth Amendments?)
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To: Mr. Brightside

Ted is just crying because now with the internet, the "ignorant masses" that need to be "educated" have discovered a new source of stories that the masters of the airways have deliberately left out or distorted beyond reality.


32 posted on 01/29/2006 10:09:10 AM PST by RedMonqey (People who don't who stand for something, will fall for anything.)
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To: Pikamax

I somehow think it fitting that Ted "Whopper" Koppel is working for the DNC-Slimes.


33 posted on 01/29/2006 10:13:07 AM PST by SandRat (Duty, Honor, Country. What else needs to be said?)
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To: Pikamax
Koppel = Propaganda CRITIC.. he decides whether its "good" propaganda or not so "good" propaganda.. What was his name Ed.. Ed Koppel..

We are not so easily fooled Ed..

34 posted on 01/29/2006 10:13:14 AM PST by hosepipe (CAUTION: This propaganda is laced with hyperbole..)
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To: Pikamax
But his view is that journalists "should be telling their viewers what is important, not the other way around."

so we agree....the Swift Boat Veteran's for Truth press conference this week is not important election year news and shouldn't be covered.....but Bush's fake TANG records from 1973 are...

35 posted on 01/29/2006 10:14:23 AM PST by Donald Rumsfeld Fan ("fake but accurate": NY Times)
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To: PeoplesRepublicOfWashington

Sad but true. And we, the masses, didn't get it then. Last year in high school history class my son was shown a 'year end review' from TV in the early 80's. He came home and told me how biased it was against the Repubs. This was during RR's presidency. I told him that most people believed the news then, it didn't occur to us not to. Really glad to have awakened to the blatant manipulation in favor of the 'progressives'. Wish I had realized it a long time ago.


36 posted on 01/29/2006 10:19:40 AM PST by originalbuckeye
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To: ConservativeGreek

And please read it without inflection or subjective adjectives while reading the news.


37 posted on 01/29/2006 10:22:24 AM PST by mel
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To: Pikamax
"I cannot help but see that the industry in which I have spent my entire adult life is in decline and in distress."

Some gig if you can get it. Koppel is getting big bucks to state the obvious.

38 posted on 01/29/2006 10:24:11 AM PST by Wolfstar (Someday when we meet up yonder, we'll stroll hand in hand again, in a land that knows no parting...)
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To: Pikamax

Once again the Annointed show how they are incapable of seeing beyond their own arrogance and self-importance. Hey Ted: just STFU so we won't know what an idiot your are--with a totalitarian mindset.


39 posted on 01/29/2006 10:24:33 AM PST by Pharmboy (The stone age didn't end because they ran out of stones.)
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To: Donald Rumsfeld Fan

...get this on the air now Mapes....it's very important....... oh..and by the way who's Lucy Rameriz?

40 posted on 01/29/2006 10:27:10 AM PST by Donald Rumsfeld Fan ("fake but accurate": NY Times)
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To: Pikamax

I've been lost since Ted hasn't been around to tell me what's important.....


41 posted on 01/29/2006 10:31:19 AM PST by clintonh8r (If you don't support the mission you don't support the troops. Period.)
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To: originalbuckeye

I don't remember being aware of media bias until Reagan got elected while I was in grad school. I was shocked. Pleased, but shocked, as the media verdict was there was no way he could be elected. Since then the bias has seemed so obvious. Starting to listen to Rush Limbaugh--just hearing someone speak the truth--was another eye-opening event.


42 posted on 01/29/2006 10:31:31 AM PST by PeoplesRepublicOfWashington (How long do we have to pretend that Democrats are patriots?)
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To: Pikamax

"And now, ABC World News Tonight, sponsored by Metamucil and Depends..."


43 posted on 01/29/2006 10:35:26 AM PST by Tall_Texan (The Democrat Party - emboldened by Hamas to combine terrorism with politics.)
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To: Pikamax
though not so insensible as to be unmoved by the blandishments of sponsors

Leave it to Ted to use a ten-dollar word such as "blandishments" when a more common one would have been more appropriate. Guess that Ted needs to prove to all of the snobs and elitists in the Times Select audience that he is one of them...

44 posted on 01/29/2006 10:36:11 AM PST by Zeppo
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To: Pikamax

[[Ted Koppel declares, "I cannot help but see that the industry in which I have spent my entire adult life is in decline and in distress."]]

What this Alfred E Neuman look alike is saying is that he is pi$$ed because the oldstream media has finally been exposed as the democratic house organ that they have been for the last 50 years and that they are being called on the carpet for it. I will never forget how this fruitcake sucked up to a communist vietnamese farmer and attacked John O'Neil during the Swiftvet interview. I wanted to puke.

Semper Fi'
Jarhead


45 posted on 01/29/2006 10:36:48 AM PST by Buffettfan
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To: PeoplesRepublicOfWashington
I first became aware of media bias during the Vietnam war - thanks to a shortwave radio my dad gave me.

First I'd listen to Voice of America for their war reports -
100 Vietcong killed; 5 Americans killed; 7 American wounded.

Then I'd listen to Radio Moscow or Radio Hanoi -
300 Americans killed, 1 Vietcong scratched a finger.

Finally, I'd listen to the BBC, who would generally fall somewhere in between the other two.


Ever since then, I've done my best to listen and read multiple opposing viewpoint sources and tried to triangulate between then to guess the truth.
46 posted on 01/29/2006 10:38:35 AM PST by lOKKI (You can ignore reality until it bites you in the ass.)
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To: Pikamax
"I cannot help but see that the industry in which I have spent my entire adult life is in decline and in distress."

That's the only thing he got right. He and his elitist pals in the media are the reason why the industry is in decline.

47 posted on 01/29/2006 10:39:12 AM PST by Starboard (Liberal superiorists hate the system that allows average people to make more money than they do.)
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To: Buffettfan
the oldstream media has finally been exposed as the democratic house organ

Yep, its the echo chamber for the Dems.

48 posted on 01/29/2006 10:41:32 AM PST by Starboard (Liberal superiorists hate the system that allows average people to make more money than they do.)
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To: Pikamax
Ted Koppel Pens First Piece as 'NY Times' Columnist--Comes Out Swinging

The short version: Ted misses the old monopoly the hard left had on journalism.

49 posted on 01/29/2006 10:45:25 AM PST by RJL
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To: RJL

You nailed it.


50 posted on 01/29/2006 10:46:50 AM PST by Starboard (Liberal superiorists hate the system that allows average people to make more money than they do.)
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