It's more a comment on the MSM's PC coverage.
Shooting in any form...even archery events...get little coverage because they don't think (obviously!) there is any legitimate interest, or redeeming social value in such competitions.
Bobsledding, ski jumping and downhill flag-collecting (sometimes called "slalom") among others can get my heart rate up; BUT I WANT TO ****SEE**** the 'nasty guns' being used!
And I Don't mean snippets shown from 3:00-3:15AM Wednesday morning or something equally ridiculous, either.
PC coverage has a lot to do with it, but the shooting sports are not very dramatic in terms of possible tv coverage.
Seriously, even in bowling you see pins go flying. In shooting you might see a tiny black speck appear in the target circle.
Bobsleds look like racecars on ice. They're gonna get covered.