This is what has ruined the Olympics for me. The events are replaced with a sickening schmaltzy stories that bring almost nothing to the table. Here's a hint NBC, Everytime you glorify Bode Miller, you are NOT showing me an Olympic event.
Plus NBC's stranglehold on the Plympics means if I am not landing on NBC, I don't even know the Olympics are even going on. And if you do land on NBC, you get to see one event every hour and I get so bored with the in-between stuff that I turn the channel and never come back.
"And if you do land on NBC, you get to see one event every hour and I get so bored with the in-between stuff that I turn the channel and never come back."
Not to mention the commercials.
NBC is just following the lead of ABC Sports -- the network that created the template for Olympic coverage. You may not recall, but back during the Cold War Days the US didn't exactly light dominate Olympic competition. The sidebar stories were a way to distract from the fact that the Soviets, East Germans and (in boxing) the Cubans regularly kicked our butts. In the Winter games we might only net a half-dozen medals, total.
NBC did, however, show a lot of sports on their cable feeds. That coverage was pretty good. I generally avoided the prime time network coverage for the reasons you stated.