The ad was mean-spirited.
And it's why he lost.
Howlin', I love ya, but I disagree. The NC media tore Robinson limb from limb. Negatives that could not be overcome. The ad was bold as heck and there have already been copycat ads in other states. I am so worn out with the regular old political ads...not a stitch of originality and they insult your intelligence. Can't stand 'em.
There were many factors that went into the loss -- but let's not forget that he won a six way primary with five millionaires running (he even overcame the magical "Broyhill" name -- NO ONE thought he could beat that). Then the Southern tradition of run-offs kicked in as did a concerted effort to tear him limb from limb in the press and that was all she wrote.
The ad has rip-offs, copycats and not-too-distant cousins running all over the place. It was just the hard negatives that Robinson had to begin with. Heaven knows that a black conservative is a dangerous thing....nothing makes liberals more upset.
That ad was great. I remember watching it here at FR and showing to my family back in '04.
"Mean spirited"? Were you joking?