You have a point. This administration in particular has one of the most poorly run communications offices I've ever seen.
There is also virtually no coordination with Republicans in Congress when trying to get a message out or across.
Their (Bush Admin) too busy working rather than running a PR campaign that would fail (since Big Media would just step up the lieing to counter it).
As opposed to Billy Bob Clintoon, who never worked as POTUS just managed a PR campaign with the help of Big Media...
So, this administration...just decides to work, and let the chips fall as they may.
You have to wonder why. If the R's coordinated, and in essence stuck to the talking points, the message would get out. It's the greatest story never told.