Ouch. Hurts so good
Yeah, sure. I guess it wouldn't have anything to do with today's newspaper executives displaying their contempt for their customers on a daily basis with badly written articles that insults the intelligence of the average 6th grader.
Papers have forgotten their mission.
They report the news.
They dont make it.
Todays newspapers think every story has to be an op-ed piece where they tell us how we should feel about it.They feel it is their right to put their slant on what we read.
Screw 'em
The leftwing bias in newspapers is costing them millions and millions of dollars. You'd think they'd stop. They should be required to report it to the FEC as an in-kind donation to DemocRATS.
Ayinde O. Chase - All Headline News Staff Writer
Somerset, NJ (AHN) - A study in Internet marketing reveals over 75% of manufacturing companies plan to increase their online marketing budgets in 2006.
The findings are a result of an annual survey of industrial marketing executives conducted by SVM E-Business Solutions who surveyed more than 220 marketing executives at U.S. manufacturing firms.
Analysts uncovered that online marketing efforts are producing tangible results for manufacturers. Previously, companies who have made the switch to advertising online frequently experienced problems when it came to result measurement and price-cost effectiveness.
However, the survey found the vast majority of respondents plan to step up their online marketing efforts to address their most important business challenges in 2006.
Bob DeStefano, president of SVM E-Business Solutions, says, "This study confirms that online marketing should be an essential component of a manufacturer's overall marketing mix." He continues, "Industrial marketers who hesitate to embrace online marketing will miss a critical opportunity to increase sales, grow market share and strengthen relationships with customers."
(excerpt)"He added: 'You may argue that they're cannibalizing their print content, but at least they're recapturing some of it.' Still, the numbers are too small to make a difference, he said."
The paragraph about online revenue is the key reason why the outlook is not good for these newspaper giants. Even if they converted their operations over to be 100% Internet based, the amount of money they could get for online advertising wouldn't come close to what they could get back in the days of paper & ink.
In the old days, the costs of printing and distributing a newspaper were so prohibitively high that most cities wound up with one dominant newspaper that had an effective monopoly on certain kinds of advertising in a given market. For example, if you wanted to run a help wanted ad or a print ad for a major department store, there was really only one outlet in any given metro area that made sense. By going online, these well-established brands lose much of their value and their monopoly status. Sure the website for a particular newspaper might get a lot of eyeballs in its home market, but it would be relatively easy for a competitor to come in and start up a rival site that would compete for the local advertising $$$. So while the dominant daily newspaper in Anytown USA will probably continue to exist in one form or another, they'll never again be at the top of the uneven playing field that they got so used to over all those years.
As I've said on a previous thread, I'm not convinced that this process means the end of the liberal media establishment, but it is always fun to see pompous elitists take it on the chin and not even know what hit them.