Silly Little Fairy?

Advertising Age ^ | Apr. 17, 2006 | Bob Garfield

[new cruelty]

From the article:
For the record, Daimler Chrysler and BBDO protest that this spot is obviously not homophobic because the guy with the lap dogs is a preppy type-as opposed to some flamboyant queen. Of course, the same people swear they were totally unaware of the "fairy" double-entendre.

Preppie? Yeah, maybe a flamboyant gay preppie.

I like this commercial and think it is both creative and funny.

[elkfersupper]

The cute one?

Nope, the big manly one with the brushbuster and the gooseneck hitch.

The cute one starts every day.

[new cruelty]

ZOT

[new cruelty]

just one more

[Darnright]

>I heard on the radio that one of the things the gays were upset about was the leashes were turned pink which this article doesn't point out.<

But the fairy (sprite, elf, pixie, whatever) was turning everything into pastels. The train ended up multicolored. These guys are just itching to whine about something, anything, to get the spotlight on them and their agenda.

[Question_Assumptions]

I don't see them complaining about the Nabisco snack fairy or whatever that guy in the tutu is called.

[digitalbrownshirt]

It was on during the evening news broadcast just 15 minutes ago and it still had the same line at the end. I guess they think us Okies can deal with it.

[Marie]

Hey! I have a yappy little ankle-biting dog!

So I'll wave my magic wand and in a year she'll turn into a beautiful, 70 pound black lab/blue heeler! :-)

[Carl LaFong]

"That's it-out you two pixies go--out the door or through the window"

[GodBlessRonaldReagan]

I don't see them complaining about the Nabisco snack fairy or whatever that guy in the tutu is called.

That guy makes my Gaydar go red alert!

[DBeers]

I suspected that the reason for the edit was protests from homosexual groups. Based on this article, I guess I was right.

Probably...

[discostu]

I saw the ad last night and he still said "silly little fairy". Of course since the fairy in question is a Tinkerbell style and turning everything into Disney-esque colorful versions it's pretty obvious that it's not some comment on gays or sexuality.

[DBeers]

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Bizarre...

[trubluolyguy]

Is This Dodge 'Fairy' Commercial Actually Hate Speech in Disguise?

---

It must be wrong, because it was funny.

[evets]

Gay.

[Das Outsider]

That guy makes my Gaydar go red alert!

Funny...He makes my Wish-I-still-had-Whose-Line-Is-It-Anywaydar go wild! The Washedupotomer is another story.

[Das Outsider]

The train ended up multicolored. These guys are just itching to whine about something, anything, to get the spotlight on them and their agenda.

If you noticed, the complaint resorted to citing code words in the case of the fairy "double-entendre." Just like how "welfare" means "poor, black people" or "illegals" means "Mexicans."

This would seem like some exaggerated right-wing rant had I not learned it in college psychology as an undergrad. Liberals, particularly in the social sciences, tend to look for code everywhere. What guides them is the presupposition that there is bigotry, intolerance, prejudice, etc., hidden in our thoughts, words, and actions. If there's one thing that I've learned, it is that the ones in charge of deciphering the code are the guilty party.

[Das Outsider]

If you thought that THAT was bad...


WANTED FOR MURDER OF 192 FAIRIES

HOGGLE



Aliases: Boggle, Boss Hog, Snoop Hoggy Hogg, Andy Rooney
Date of birth used: Unknown
Place of birth: Kingdom of Jareth
Height: Between 3'2" and 3'6"
Weight:Unknown
Hair: White
Eyes: Brown
Sex: Male

CAUTION: Suspect has history of using propellants against fairies. By his own claims he has murdered 197 of them. Should be considered armed and dangerous.

[pandoraou812]

Once they're out of the closet all they do is b tch & moan it seems. Normal people have no problems with fairies and pink leashes. Much ado about nothing.

[Zechariah_8_13]

I worked for a BBDO sister company in the same bldg, and often interacted with the employees.

They definitely had nothing against homosexuality over there.

I think you'd be hard pressed to find a traditional-values-conservative in the whole company.

[ladyofshallott]

I TOTALLY agree! I LOVED the commercial as it was. I didn't get the gay connection until they took the line out.

I thought about it - and went "Noooo, someone didn't get offended by someone calling a faerie, a faerie....did they?" Then I come online to do a search...and I find out I was right.

really REALLY sad. The guy looked more snooty/preppy than he looked gay - to me.

[Harmless Teddy Bear]

But, but, but .... what about the Snack Fairy? He's a guy. (In a tutu.)

And every time I see him I see a little thought balloon over his head that reads "Don't laugh. At least I am not on welfare."

[blu]

I just saw that commercial this weekend, "Silly little fairy" line and all. I love it! Course, I'm from the Midwest, where we laugh at guys whose wives dress them right out of "Golf Digest" and who walk animals we call "dustmops-on-a-leash".

I think someone was looking to be offended, and sadly Adage published his tripe (do I still have to pay to read their stuff?)

For the highly offeneded-but-terminally-stupid viewers, the commercial is about how tough the new car is. It's (the car) tougher than a biker dude (yep, that's what we see) with a Doberman.

Now someone send this to BBDO so they won't back down.

[Rte66]

I saw it for the first time, too! Truthfully, I can't believe they got away with it. But I guess it's kinda like Ahnahld calling guys "girlie men," although it doesn't connote quite the same thing as "fairy" does.

[tet68]

Real men don't even known what Pomeranians are. To us, all yappy little ankle-biting cat-wannabee dogs are the same.

Yes, with the addition of a sparkling diamond collar they
are just right to be dragged behind a 30' power boat in search of large voracious fish.

[norton]

Every time I see the ad I think the blonde from Married With Children finally got a real job.

I'd watch it for that alone.

[Zack Attack]

This ad has been on quite a bit during the hockey playoffs and it seems about 50/50 with and without the "fairy" line.

[Joe 6-pack]

"I own a cute SUV!"

If you ask Jim Rob very nicely, I'll bet he'd let you change your screen name to, "Tinkerbell."

[gopheraj]

Oh give me a friggin' break. I tihnk it is (was) funny and the fairy line never invoked a gay image to me, but then again I have a sense of humor. I don't get POed at fat jokes, blonde jokes (when I was a blonde), redneck Texas jokes, etc etc etc. Good grief! Why even have an ad on TV as it MAY offend some bunch of sissies.

[Caipirabob]

Silly, whining queers...

[Hardastarboard]

I have a great idea for the homosexual activists.

How about:

STFU!!!

[mjolnir]

I think the fairy's revenge on the macho man subverts the tough guy image that they're trying to project onto the car. It suggests that macho men are really "fairies," or interchangeable with them. The fairy remains the powerful figure even if the car seems immune to that power.

I don't know. Sometimes a cigar is just a cigar. I thought it was a funny ad. The fairy in the the ad is just a normal regular female fairy like Tinkerbell. Yeah, I know "Tinkerbell" is used to mean "gay". But that's one of the things I like about the ad-- it uses the proper meaning of words--- it's a shame that the meaning of "gay" and "fairy" etc. have changed so much since the time of Peter Pan on tv and the Flintstones and the way to gain them back is use them the right way.

I don't think the message is that macho men are really fairies. First, he doesn't change into a fairy or eevn a homosexual--- he turns into a preppie. Besides, there's no evidence in the commercial that she's revealing the true nature of things; rather, she's changing things as she sees fit to change them. The car is all powerful in the commercial precisely because resists that change.

Too bad the gay lobby got to it.