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To: upier

Ditto... a 50% drop for a movie that opened big is not unusual and it should end its run with more than $200mil in domestic theatrical sales alone. In the movie biz, that spells success.


39 posted on 05/30/2006 5:31:39 AM PDT by Varda (meat-eating vegetarian)
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To: Varda

50% is pretty bad. The fact that several movies last year dropped 50% doesn't mean it isn't lousy; last year was the worst year in history for the motion picture industry. Given population growth, economic growth, inflation, and market growth, the motion-picture industry, including VHS/DVD, should have been 30% higher than it was, which is partly why stocks for several movie-related companies have collapsed.

But the Da Vinci Code didn't drop 50%. It dropped 57%. It would have dropped 63%, if it weren't for the holiday weekend. That puts it in the territory of being one of the 25 worst drops in the last 25 years, out of nearly 2000 major releases.


45 posted on 05/30/2006 5:59:03 AM PDT by dangus
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