I have been studying this phenomenon in the church for over a decade. It is being driven by a feminization of the churches in the USA that has encouraged female priestesses to create a Mother God in place of Father God as if it were simply a political process like ERA. In this they only have one major obstacle - The Holy Bible - and they are intent on rewriting it to suit their needs.
Clearly, as the feminist social revisionists advance, its effect is a full blown male orthodox retreat. It is time for real men and women in the church to understand that the love of God as Father is a tough love involving sin and repentance as a means to Grace. That is why "Father" is used. This new counterfeit is a tepid version of moral relativism and deserves to be spewed out of our mouths. It is time to stand up against this desecration.
"I have been studying this phenomenon in the church for over a decade. It is being driven by a feminization of the churches in the USA..."
I've reread that several times...I think you're on to something. Women preachers, women teaching the adult classes, women picking out the carpeting, women leading the song services, women leading the young married classes, women in charge of the youth groups, women evangelists (where ARE their husbands? Home cooking & cleaning?)