Stirring in chicness and elegance was necessary to conceal the true subject. If the author had used the title, "The Devil Wears Pantsuits", she would have been taken on a ride to Fort Marcy Park.
The author at one time worked for, and was, thus, abused by, Anna Wintour. This book is a not-so-veiled account of that experience.
As for the Times, I think it's simply the case of Maslin, Sulzberger et al. not wanting to cut off their Armani to spite their Prada, so to speak. ;)