Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Google wants people to stop googling
ZDNet ^ | August 16, 2006 | Will Sturgeon

Posted on 08/16/2006 3:11:01 PM PDT by holymoly

Google has said it intends to crack down on the use of its name as a generic verb, in phrases such as "to google someone."

The Internet search giant said such phrases were potentially damaging to its brand.

"We think it's important to make the distinction between using the word 'Google' to describe using Google to search the Internet and using the word 'google' to generally describe searching the Internet. It has some serious trademark issues," a representative for the search company said.

Julie Coleman, an authority on linguistics from the University of Leicester, said she could understand Google's concerns.

"The prestige associated with a trademark is lost if people use it generically, so I do see Google's point. They also do lots more than just search, so maybe they're reluctant for their brand name to be restricted in this way," Coleman said.

But Coleman added that once new words enter into common usage, it is impossible to stop their use.

"Google can't possibly stop the spread of the verb," Coleman said. "Normal people are using it in normal conversation and in writing, and they aren't likely to face legal proceedings."

What Google could do, said Coleman, is "force dictionaries to mention its origin in a trademarked brand name, which is what the Oxford English Dictionary already does."

Even if Google's attempts to stop this misuse of its trademark turn out to be in vain, many argue it shouldn't even be trying.

Members of the blogging community have suggested it is a sign that Google is losing its once-cool facade and that the search giant is taking itself too seriously.

One blogger also suggested Google has missed the obvious compliment in all this, which is that the use is evidence the company now owns the search industry.

"This should be the ultimate compliment, and I cannot believe Google sees it differently," blogger and computing graduate Frank Gruber wrote.

Steve Rubel, another blogger, branded it "one of the worst PR moves in history".

Morgan McLintic, a PR executive based in the heart of Silicon Valley, said Google should certainly learn when to love its addition to the English language.

"'Googling' is already common parlance for searching on the Internet," McLintic wrote. "And there is only one place you go to 'google,' so this is a good thing for Google with a capital 'G'. The media's use of the verb is simply a reflection of everyday use."

Google's move reflects the concerns of other businesses, such as Xerox, which has complained that its brand has become a generic term for photocopying respectively. Apple Computer is also taking action to defend "iPod."

AOL is another technology company that has fought the tendency of brands to become generic. It has contacting media outlets in the past over the use of "instant messenger" to describe any IM application, claiming that to be its brand.


TOPICS: News/Current Events; Technical
KEYWORDS: 2late; aspirin; google; internetsearch; laundromat; shmoogle
Navigation: use the links below to view more comments.
first 1-5051-100101-150151-152 next last
Google has said it intends to crack down on the use of its name as a generic verb, in phrases such as "to google someone."

Bwahahahaha. (I needed a good laugh today.)

It has some serious trademark issues

Uh huh. You bet.

I suppose it's like people using the word "Kleenex" in reference to any brand of tissue. We all know how devastating that's been to Kimberly-Clark, don't we?

Morons.

1 posted on 08/16/2006 3:11:03 PM PDT by holymoly
[ Post Reply | Private Reply | View Replies]

To: holymoly

Oh stop crying. Here's a Kleenex.


2 posted on 08/16/2006 3:12:58 PM PDT by Paleo Conservative
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly
Definition of Google = A pair of guys who made billions of dollars taking advantage of American Capitalism and then became affiliated with Chinese Communism in deed, action and thought.
3 posted on 08/16/2006 3:14:15 PM PDT by msnimje ("Beware the F/A - 22 Raptor with open doors" -- Unknown US NAVY Raptor Pilot)
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly

Close the barn door alert!


4 posted on 08/16/2006 3:14:23 PM PDT by Vermonter
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly
I suppose it's like people using the word "Kleenex" in reference to any brand of tissue. We all know how devastating that's been to Kimberly-Clark, don't we?

No kidding! What is their problem? I often use the term "google it." Are they going to come after me?

It's great advertising for them so I don't understand this complaint at all. It's stupid.

5 posted on 08/16/2006 3:14:45 PM PDT by FJ290
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly

Hey, "Scotch" tape, make a "Xerox". They've got a better chance of seeing God!


6 posted on 08/16/2006 3:14:52 PM PDT by Renkluaf
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly

With comments like this Google could come to mean something else real quick. Better be careful what you wish for Google.


7 posted on 08/16/2006 3:15:09 PM PDT by DoughtyOne (Bring your press credentials to Qana, for the world's most convincing terrorist street theater.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly

I think Barney should sue them.

8 posted on 08/16/2006 3:15:19 PM PDT by LexBaird (Another member of the Bush/Halliburton/Zionist/CIA/NWO/Illuminati conspiracy for global domination!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly

I try not to Google.

AlGore has lots of stock in Google.


9 posted on 08/16/2006 3:15:50 PM PDT by airborne (Fecal matter is en route to fan! Contact is imminent!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly

Same with Dumpsters


10 posted on 08/16/2006 3:16:08 PM PDT by RushCrush (I like pit bulls better than Democrats.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly

Great googling on finding this article.


11 posted on 08/16/2006 3:16:12 PM PDT by A CA Guy (God Bless America, God bless and keep safe our fighting men and women.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly

What a mickey mouse thing to do.


12 posted on 08/16/2006 3:16:41 PM PDT by mrsmith
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly
As far as I'm concerned they can go google themselves!
13 posted on 08/16/2006 3:16:44 PM PDT by OSHA (Lose money FAST playing penny stocks. Ask me how!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Renkluaf

And put it in the Thermos.


14 posted on 08/16/2006 3:17:06 PM PDT by synbad600
[ Post Reply | Private Reply | To 6 | View Replies]

To: holymoly

So their brand has become a household word and they are complaining?

Hmmm


15 posted on 08/16/2006 3:17:19 PM PDT by Trampled by Lambs (A storm is coming...)
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly
What idiots. The more people use the name Google in everyday conversation, the more likely they are to use Google the next time they want to look something up on the Internet.

Me thinks Google should stop looking a gift horse in the mouth and thank God for the free publicity.
16 posted on 08/16/2006 3:17:27 PM PDT by reagan_fanatic (Get off my lawn!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: LexBaird

You googled that, didn't you?


17 posted on 08/16/2006 3:17:40 PM PDT by null and void (Imagine a world without a CAIR...)
[ Post Reply | Private Reply | To 8 | View Replies]

To: airborne
Need a list of alternatives to google! oops I mean Google!

Now where do I send the 2 cents for using the Trademark name?

18 posted on 08/16/2006 3:17:54 PM PDT by RushCrush (I like pit bulls better than Democrats.)
[ Post Reply | Private Reply | To 9 | View Replies]

To: holymoly

This is bunk.

Nearly any other company would pay dearly to get this kind of free advertising/recognition/word-of-mouth.


19 posted on 08/16/2006 3:17:55 PM PDT by TomGuy
[ Post Reply | Private Reply | To 1 | View Replies]

To: Paleo Conservative

excellent!


20 posted on 08/16/2006 3:17:55 PM PDT by steveo (ADVERTISEMENT)
[ Post Reply | Private Reply | To 2 | View Replies]

To: holymoly
To show the proper respect to the great one, you must capitalize google.
21 posted on 08/16/2006 3:18:01 PM PDT by DejaJude (Admiral Clark said, "Our mantra today is life, liberty and the pursuit of those who threaten it!")
[ Post Reply | Private Reply | To 1 | View Replies]

To: airborne
I try not to Google.

AlGore has lots of stock in Google.

My advice to people who avoid Google for reasons such as this is:

Use Google (and their bandwidth), but never, ever click on one of their ads.

Or, better yet, use the MVPS HOSTS file, and you'll never even see a Google ad.

22 posted on 08/16/2006 3:18:55 PM PDT by holymoly ("A lot" is TWO words.)
[ Post Reply | Private Reply | To 9 | View Replies]

To: holymoly
Isn't a Google simply a number?

What is next someone trademarking the number one?

23 posted on 08/16/2006 3:19:24 PM PDT by Mark was here (How can they be called "Homeless" if their home is a field?.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly

Oh boo hoo. They should be flattered.


24 posted on 08/16/2006 3:20:09 PM PDT by Sue Perkick (...heavy strings, tune low, play hard and floor it. Floor it. That's technical talk....)
[ Post Reply | Private Reply | To 1 | View Replies]

To: synbad600

Better grab the Kodak and preserve this moment.


25 posted on 08/16/2006 3:20:13 PM PDT by elcid1970
[ Post Reply | Private Reply | To 14 | View Replies]

To: holymoly
Members of the blogging community have suggested it is a sign that Google is losing its once-cool facade and that the search giant is taking itself too seriously.

While I wouldn't expect most in the blogging community to know or care, the totally uncool and grownup thing Google has done is to have a serious talk with a trademark lawyer. If you want to keep your trademark, you have to protect it. Google has a lot of bucks riding on its trademark, and it has no choice but to take it seriously. Coca Cola zealously guards its "Coke" trademark. That's one of the reasons a flight attendant asks you whether Pepsi would be OK when they don't have Coke. Xerox faced similar issues after it came to dominate the photocopier industry. Defending your trademark is a sign of maturity and common sense. Investors like to see that in the companies in which they own stock, no matter how unhip the blogger community thinks it might be.

26 posted on 08/16/2006 3:21:08 PM PDT by blau993
[ Post Reply | Private Reply | To 1 | View Replies]

To: reagan_fanatic

The folks at Google need to stick their head in the Frigidaire and cool off.


27 posted on 08/16/2006 3:21:17 PM PDT by elcid1970
[ Post Reply | Private Reply | To 16 | View Replies]

To: holymoly

I propose this definition - Getting Googled - when someone uses sly insidious techniques to foist a left wing agenda on you.


28 posted on 08/16/2006 3:22:06 PM PDT by DManA
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly

Looks like they need to go to the store and pick up some Cokes.


29 posted on 08/16/2006 3:22:10 PM PDT by Republican Wildcat
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly
This would be a good time for a "Google Bomb"...

BTW, I think I'll trademark that phrase...

30 posted on 08/16/2006 3:22:21 PM PDT by in the Arena
[ Post Reply | Private Reply | To 1 | View Replies]

To: A CA Guy

Did I use Google when I clicked on the thread?


31 posted on 08/16/2006 3:22:58 PM PDT by airborne (Fecal matter is en route to fan! Contact is imminent!)
[ Post Reply | Private Reply | To 11 | View Replies]

To: Renkluaf

Actually, back around 1970, Xerox Corp. was on a serious crusade about using its name generically. A lot more people say "copy" or "photocopy" today than did then. Of course, carbon paper was still in common use -- lots cheaper than xeroxing, so "copy" was ambiguous. IIRC, Xerox suggested "xerographic copy," which doesn't seem to have caught on.


32 posted on 08/16/2006 3:23:07 PM PDT by maryz
[ Post Reply | Private Reply | To 6 | View Replies]

To: holymoly
What they going to do ... sue everyone on the Internet??
33 posted on 08/16/2006 3:23:26 PM PDT by Mo1 (Bolton- "No one has explained how you negotiate a ceasefire with terrorists")
[ Post Reply | Private Reply | To 1 | View Replies]

To: elcid1970
Growing up at home we had a Frigidaire Stove and a Hot Point refrigerator.

The folks at Google need to stick their head in the Frigidaire and cool off.

34 posted on 08/16/2006 3:23:42 PM PDT by DManA
[ Post Reply | Private Reply | To 27 | View Replies]

To: holymoly

They have wanted to change their name to "Super Search Engine Inc" for years now but just can't seem to get away from the old "Google".


35 posted on 08/16/2006 3:24:07 PM PDT by Teflonic
[ Post Reply | Private Reply | To 1 | View Replies]

To: airborne

LOL, I hope so in this case, :-)


36 posted on 08/16/2006 3:25:19 PM PDT by A CA Guy (God Bless America, God bless and keep safe our fighting men and women.)
[ Post Reply | Private Reply | To 31 | View Replies]

To: holymoly
They should put a "band-aid" on it!
37 posted on 08/16/2006 3:25:24 PM PDT by DocRock
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly
"We think it's important to make the distinction between using the word 'Google' to describe using Google to search the Internet and using the word 'google' to generally describe searching the Internet. It has some serious trademark issues," a representative for the search company said.

Quit whining and see what xeroxing did for Xerox.

38 posted on 08/16/2006 3:25:53 PM PDT by Centurion2000 (Islam is a subsingularity memetic perversion : (http://www.orionsarm.com/topics/perversities.html))
[ Post Reply | Private Reply | To 1 | View Replies]

To: Republican Wildcat

...and a Styrofoam cooler to put them in, one with Velcro tabs to keep the lid from blowing off.


39 posted on 08/16/2006 3:27:02 PM PDT by WestTexasWend (NO OIL FOR APPEASERS)
[ Post Reply | Private Reply | To 29 | View Replies]

To: holymoly

Why doesn't Google just zip it up. Or take two asprin.


40 posted on 08/16/2006 3:28:10 PM PDT by No Truce With Kings (The opinions expressed are mine! Mine! MINE! All Mine!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Trampled by Lambs

Aspirin was/is a brand name in Canada. Kerosene was a brand name at one time the the U.S.


41 posted on 08/16/2006 3:28:12 PM PDT by johnandrhonda (have you hugged your banjo today?)
[ Post Reply | Private Reply | To 15 | View Replies]

To: holymoly

If Google were smart, it would start a campaign along the lines of, "When you 'google' something, be sure you really Google (tm) it. Accept no substitutes!" ... that sort of thing. Such would underscore their point (that not EVery internet search is truly a Google search) without making them seem petty.


42 posted on 08/16/2006 3:28:18 PM PDT by pogo101
[ Post Reply | Private Reply | To 1 | View Replies]

To: Mark was here

The number I suspect you're thinking of that sounds like "google" is actually spelled "googol" = (IIRC)
the digit "1" followed by 100 zeroes.


43 posted on 08/16/2006 3:28:38 PM PDT by Attention Surplus Disorder (You're never more than a half-step away from a good note.)
[ Post Reply | Private Reply | To 23 | View Replies]

To: holymoly

Some folks really don't know when
they've got it good. Amazing.


44 posted on 08/16/2006 3:29:57 PM PDT by Liberty Valance (Keep a simple manner for a happy life)
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly

Sorry, it's way too late for this. I even read this phrase in a book the other day. And it wasn't a brand new book either, had to be a year or two old, since it was "now in paperback". According to the cover it had been a NY Times #1 best seller(fiction). They should be proud of inventing a new word and let it go at that.


45 posted on 08/16/2006 3:30:18 PM PDT by jocon307 (The Silent Majority - silent no longer)
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly
Be evil.
46 posted on 08/16/2006 3:30:23 PM PDT by JasonC
[ Post Reply | Private Reply | To 1 | View Replies]

To: holymoly
So sue me!

Think I'll go google google!

what Ultra-maroons!

47 posted on 08/16/2006 3:30:24 PM PDT by HeartlandOfAmerica (Middle East Interactive Map: http://interneticsonline.com/MEMap.html)
[ Post Reply | Private Reply | To 1 | View Replies]

To: A CA Guy
Is the MSN search engine affiliated?

(No, seriously. I want to know)

48 posted on 08/16/2006 3:30:25 PM PDT by airborne (Fecal matter is en route to fan! Contact is imminent!)
[ Post Reply | Private Reply | To 36 | View Replies]

To: holymoly
Google has said it intends to crack down on the use of its name as a generic verb, in phrases such as "to google someone."

Sorta like the old "Xerox me a copy of that report", eh? LOL
49 posted on 08/16/2006 3:30:31 PM PDT by F15Eagle (1 John 5:4-5, 1 John 4:15, John 11:25, John 14:6, 1 Tim 2:5, John 3:17-18, John 20:31, 1 John 5:13)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Republican Wildcat

"Want a coke?"

"Yeah."

"What kind?"

"Doctor Pepper."

(That's Texas talk.)


50 posted on 08/16/2006 3:32:20 PM PDT by CPOSharky (MSM - Live hizbozo = freedom fighter. Dead hizbozo = innocent civilian.)
[ Post Reply | Private Reply | To 29 | View Replies]


Navigation: use the links below to view more comments.
first 1-5051-100101-150151-152 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson