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CBS News Unveils New Couric Web Ad Campaign
Yosssarian Advertising for Web and Nets (YAWN) ^ | 8/30/2006 | Yossarian

Posted on 08/30/2006 4:26:14 AM PDT by Yossarian

CBS News Unveils New Couric Web Ad Campaign

New York, August 30, 2006

(CBS) CBS News announced Wednesday a new internet-based advertising campaign to promote the premier of Katie Couric as the new anchorwoman of "The CBS Evening News". CBS News President Sean McManus made the following statement:

"We here at CBS News - which, if you haven't heard, is the new home of Katie Couric - want to reach out to former audience members who, in a bout of confusion, seem to now prefer highly questionable internet based news sources rather than the traditional trusted evening news broadcast. We would also like to recognize the dramatic weight loss and overall makeover made recently by Ms. Couric in preperation for her taking the anchor chair of 'The CBS Evening News'." (This fantastic change in appearance is documented on the web at this link.)

"At the same time, CBS wants to stress a continuity with the long proud history of the our News division: from from the ever-reassuring Walter Cronkite, to the go-getter Dan Rather, to the entertaining pairing of Dan with lounge singer Connie Chung, and back to the stoic solo Dan Rather, ruling the newsroom like an angry Texas Bull in an hot rodeo ring. This advertising campaign will also reassure our existing viewers that the CBS News standard of honesty will be upheld, no matter who is sitting in our hallowed anchor chair."

McManus finished with the following: "CBS will premier this new campain on FreeRepublic.com, as frankly, it's where we go to see what's really happening in the world before we "broaden the perspective" of the news using our vast and bias-free experience."

The web banner ad is as follows:



TOPICS: Editorial; News/Current Events; Political Humor/Cartoons
KEYWORDS: affableevabraun; cbsnews; couric; evabraunofthemedia; fakephotos; fauxtography; photoshop
Hot off the wires! Have at it. Katie-Katie-Katie, hubba-hubba-hubba!
1 posted on 08/30/2006 4:26:14 AM PDT by Yossarian
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To: Yossarian

Considering all the hype, I think SeeBS is really worried about the Perky one. I don't recall all this fuss when Dandy Dan Blather took over for Windy Walter Crankcase.


2 posted on 08/30/2006 4:29:16 AM PDT by DustyMoment (FloriDUH - proud inventors of pregnant/hanging chads and judicide!!)
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To: Yossarian

*APPLAUSE* :-D


3 posted on 08/30/2006 4:30:07 AM PDT by redstates4ever
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To: FreedomCalls; Darkwolf377; Rome2000; Screamname; Steely Tom; martin_fierro; ValerieUSA; ...

Ping to folks from the original thread.....


4 posted on 08/30/2006 4:33:10 AM PDT by Yossarian (Everyday, somewhere on the globe, somebody is pushing the frontier of stupidity.)
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To: Yossarian

Katie Couric is CBS's Tom Cruise who hasnt met her Waterloo yet. CBS will be sorry.


5 posted on 08/30/2006 4:34:22 AM PDT by sgtbono2002 (The fourth estate is a fifth column.)
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To: Yossarian
"CBS Evening News featuring The Affable Eva Braun"


6 posted on 08/30/2006 4:35:50 AM PDT by PBRSTREETGANG
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To: Yossarian

That has GOT to be the animated GIF of the YEAR!

I salute you Sir! :)


7 posted on 08/30/2006 4:37:05 AM PDT by mkjessup (The Shah doesn't look so bad now, eh? But nooo, Jimmah said the Ayatollah was a 'godly' man.)
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To: mkjessup

Thanks for the compliment, but frankly, I'm a more than a little disturbed by how sexy I think Lenin looks in pearls and a black dress.....


8 posted on 08/30/2006 4:39:23 AM PDT by Yossarian (Everyday, somewhere on the globe, somebody is pushing the frontier of stupidity.)
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To: Yossarian

I must say, ol' Vladimir Ilyich looks rather fetching in pearls. Qaty al-Khouriq, however, is more of a Stalinist.


9 posted on 08/30/2006 4:40:35 AM PDT by Petronski (Living His life abundantly.)
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To: Petronski

The two of us could start some kind of really wierd Lenin fan club! :o)


10 posted on 08/30/2006 4:43:38 AM PDT by Yossarian (Everyday, somewhere on the globe, somebody is pushing the frontier of stupidity.)
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To: PBRSTREETGANG
"This is how I'll smile and dance the night Pelosi becomes Speaker Of The House."
11 posted on 08/30/2006 4:54:15 AM PDT by redstates4ever
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To: DustyMoment
How embarrassing. Evidently CBS is treating cutie catie like a debutante being introduced to society by crankheit.

Even that smiley picture is embarrassing.

As a woman I want gravitas, integrity, and a semblance of intelligence from my news reader. cutie catie has none of those requirements.

12 posted on 08/30/2006 4:59:26 AM PDT by OldFriend (I Pledge Allegiance to the Flag.....and My Heart to the Soldier Who Protects It.)
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To: Yossarian

Katie & c.bs can kiss my hairy white rump.


13 posted on 08/30/2006 5:05:51 AM PDT by Joe Boucher (an enemy of islam)
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To: Yossarian

Given the substantial bosom on the original, I wonder just how perky perky Katie is really? Hubba hubba


14 posted on 08/30/2006 5:32:58 AM PDT by dhuffman@awod.com (The conspiracy of ignorance masquerades as common sense.)
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To: Yossarian
ROFLOL!!

Disturbed you are.......!! HA!!

15 posted on 08/30/2006 5:36:01 AM PDT by Osage Orange (The old/liberal/socialist media is the most ruthless and destructive enemy of this country.)
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To: Yossarian

16 posted on 08/30/2006 5:36:42 AM PDT by reagan_fanatic (What Darwin denied he now regrets)
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To: reagan_fanatic

HA! Why stop there?! CBS needs to produce Katie paperdolls, where we can dress her in different outfits and hairdo's while watching the Evening Spews. They could also include balloon thoughts we could interchange with her teleprompter lines.


17 posted on 08/30/2006 5:43:15 AM PDT by small voice in the wilderness
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To: All

Seriously we should do an archive of walter cronkits bias.

We could peg him as the godfather of left wing anchor bias.

It is fitting such an untrustworthy anchor in introducing the latest generation of left wing anchors.


18 posted on 08/30/2006 5:46:04 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: Yossarian

"...seem to now prefer highly questionable internet based news sources rather than the traditional trusted evening news broadcast."

Marie Antoinette wasn't this dense. First, Katie will "educate, enlighten," and whatever else she stated.

Now, this silly fop from some elitist attitude seems to think that the evening news even means something.

Talk about luddites. This man's news is simply passe.


19 posted on 08/30/2006 5:47:55 AM PDT by OpusatFR ( ALEA IACTA EST. We have just crossed the Rubicon.)
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To: reagan_fanatic; Yossarian

I can only pray that nobody puts Lenin's head on THAT torso!

On the other hand, Lenin would be a marginal improvement over the Perky one.


20 posted on 08/30/2006 7:34:01 AM PDT by mkjessup (The Shah doesn't look so bad now, eh? But nooo, Jimmah said the Ayatollah was a 'godly' man.)
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To: Yossarian

21 posted on 08/30/2006 7:36:38 AM PDT by Brett66 (Where government advances and it advances relentlessly freedom is imperiled -Janice Rogers Brown)
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To: Yossarian

Normally I would have no problem with airbrushing and taking away weight, but this is suppose to be a serious news anchor who should be stressing forthrightness. Also, she's replacing a guy fired for falsifying stories.


22 posted on 08/30/2006 7:38:41 AM PDT by jackieaxe (Democrats are mired in a culture of screwing English speaking, taxpaying, law abiding citizens!)
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To: Yossarian

Couric, the day George Bush won.

23 posted on 08/30/2006 11:39:59 AM PDT by weegee (Remember "Remember the Maine"? Well in the current war "Remember the Baby Milk Factory")
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To: All

You know, they did a good job of airbrushing her figure down, but an amazing job of getting rid of her "man hands".
She has "man hands"!


24 posted on 08/30/2006 11:41:08 AM PDT by fatez (What's the use of unity if you are going down the wrong road?)
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To: small voice in the wilderness
HA! Why stop there?! CBS needs to produce Katie paperdolls, where we can dress her in different outfits and hairdo's while watching the Evening Spews. They could also include balloon thoughts we could interchange with her teleprompter lines.

HAHA! Like listening to Little Orphan Annie radio shows while using an Ovaltine decoder ring.

25 posted on 08/30/2006 11:41:34 AM PDT by weegee (Remember "Remember the Maine"? Well in the current war "Remember the Baby Milk Factory")
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To: OpusatFR
Now, this silly fop from some elitist attitude seems to think that the evening news even means something.

Talk about luddites. This man's news is simply passe.

YEAH! What you say!!

(Ah, dude, the article was satire....)

26 posted on 08/30/2006 11:55:07 AM PDT by Yossarian (Everyday, somewhere on the globe, somebody is pushing the frontier of stupidity.)
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To: reagan_fanatic
Whoa....

That's not 'perky'... ;)

27 posted on 08/30/2006 11:57:33 AM PDT by kAcknor (Don't flatter yourself.... It is a gun in my pocket.)
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To: reagan_fanatic

Katie Couric: The "gravitas-defying" anchorwoman.

28 posted on 08/30/2006 11:58:29 AM PDT by Yossarian (Everyday, somewhere on the globe, somebody is pushing the frontier of stupidity.)
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To: Yossarian

Oh man, is this ever gonna be a train wreck!


29 posted on 08/30/2006 12:01:12 PM PDT by Wolfie
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To: PBRSTREETGANG

Ha! Good one!


30 posted on 08/30/2006 12:01:46 PM PDT by Yossarian (Everyday, somewhere on the globe, somebody is pushing the frontier of stupidity.)
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To: Yossarian

31 posted on 08/30/2006 12:05:53 PM PDT by PBRSTREETGANG
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To: PBRSTREETGANG
"Mr. Yuk, meet Ms. Yuk."


32 posted on 08/30/2006 3:38:04 PM PDT by Yossarian (Everyday, somewhere on the globe, somebody is pushing the frontier of stupidity.)
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