Drudge: Katie Couric's CBS Evening News Drops to 3rd Place on Friday Night

Drudge Report ^ | 9.11.06 | Matt Drudge

[gopwinsin04]

Katie Couric CBS 'EVENING NEWS' premiered with a 9.1 household, metered market rating and fell continuously (each day) thereafter: 9.1--7.0--6.5--4.9. Friday's household rating earned Katie third place... Developing

[gopwinsin04]

Should Viacom shareholders be demanding their money back, or is See-BS going for strictly high end younger targeted demographics?

[dfwgator]

[cmsgop]

Soon she'll be behind Joe Franklin.....

[pissant]

She makes Rather seem smart.

[randog]

Should Viacom shareholders be demanding their money back, or is See-BS going for strictly high end younger targeted demographics?

I'm gonna opt for the first choice since there is no youth market for dinosaur evening news.

[samadams2000]

She's so perky how could this be??? I think people think "deathcamps" subconsciously when they look at her.

[twigs]

Actually, I would love to be a wall in the room where the executives are meeting to discuss what to do...

[samadams2000]

Ouch! Put some ice on that!

[Red Badger]

How low can they go before they drop off the screen?.......

[pissant]

Courage.

[EQAndyBuzz]

"Should Viacom shareholders be demanding their money back, or is See-BS going for strictly high end younger targeted demographics?"

Pay to keep the marxists happy. Damn the stockholders.

[GianniV]

Time to get more liberal, Katie!

[Andyman]

I tried watching before and after Rush's segment. Liberal content aside,I would not watch simply becuase of her voice and delivery. I hate Catie's voice. There is an edge to it and it is also uninteresting to listen to. Her delivery grates.

[samadams2000]

Since its never been run as a for profit division, im sure its the same.."people are talking about us so its all good" mindset. "Its important that we stay the course". heheheaahhahhaaa

[NordP]

Yeah, that's what happens when you don't have top named Conservatives on as your guests ....nothing to watch.

[The_Victor]

"This sexist country just isn't ready for a female news anchor, and it's all Bush's fault...." < / NOW rant >

[Sun]

Looks like she needs Rush!! hee hee

[samadams2000]

Want that just embarrassing when he said that?

[EQAndyBuzz]

"Actually, I would love to be a wall in the room where the executives are meeting to discuss what to do..."

I would be very interested to see what would happen if a MSM decided to do a 180 and everything that was liberal is now conservative.

I bet there would be very wealthy stockholders.

[Cementjungle]

Actually, I would love to be a wall in the room where the executives are meeting to discuss what to do...

I wonder how many hundreds of million dollars it will take to buy her out of her contract. I suppose the other option is to have her do the news naked or something.

[Red Badger]

....is See-BS going for strictly high end younger targeted demographics?

Maybe they should dump the perky one and hire Hooters girls. Their ratings would at least go up in men demographics.........

[samadams2000]

English as the first language!!!

[reagan_fanatic]

What's the frequency, Katie?

[brooklin]

It appears that the new format that cbs is using stinks. People that want the news aren't watching for the fluff stories.

[Red Badger]

I suppose the other option is to have her do the news naked or

AAAAAKKKKKKKK!!!!!!.....something.

[gopwinsin04]

comparitvely speaking, maybe Katie's average age demo is 45-50 as opposed to 60-65, lol

[raccoonradio]

Money ($15 mil a yr for 3 yrs) For nothing

[Bahbah]

Warner Wolf had a suggestion for her signoff: "Good night and good grief!"

[gaijin]

Do they REALLY want to make money?

Just make RUSH ancor --simple.

[pointsal]

What is her ranking when Air America is factored into the mix?

[NeoCaveman]

Katie needs more cowbell.

[Uncle Hal]

CBS is a third place network for news. It does not matter who the anchor is.

[TexasCajun]

"I'm Katie Couric and that's the evening news; Believe it or Not?"

[Darkwolf377]

I guess that "before" picture was right--Katie is weighing down the ratings.

Her sign off should be "Watch tomorrow, and I'll send you a ten dollar bill."

[Suzy Quzy]

HAHAHAHAHHAHAHHA!!! She makes Rather sound sane and moderate!!

Katie was NEVER going to fail at NBC's Today Show....when she jumped ship, she lost her safety net!! Katie Go Kaboom!!

[abb]

Since its never been run as a for profit division

You have swerved into a very important point here. Network News Divisions have never made money for the parent companies. They've only existed at the beneficience of the entertainment divisions and because they had political clout.

As people become less and less dependent on Network News, their political clout lessens. There will come a time when the profit pinch is such that the networks just won't have to money pay for that luxury any more.

By the end of the decade, Network News, as we know it today, will cease to exist...

[Bahbah]

LOL.

[slowhand520]

What did they expect? All that hype about how she was going to be different and that farce of the "you damn uglo-American, little people" tour you would have think the news would have been a tad different. But nooooo. The first day we get how tough the taliban is and great pictures of Suri Cruise. The second day we get a show case of "Iraq sucks and Bush sucks" push poll. She sucks and I hope CBS has their receipt because I would exchange her for the King of Queens reruns

[yellowdoghunter]

Looks like she needs Rush!! hee hee

I meant to tune in the night he was going to be on but had something come up. That would have been the only reason I tuned in, I can't see watching for any other reason.

[dfwgator]

Or "Watch tomorrow, or I'll shoot this dog."

[NCC-1701]

Plus ça change, plus c'est la même chose.

[colorado tanker]

Katie's ratings are dropping faster than Dan Rather's credibility.

[gruffwolf]

Can they do the digital "nip/tuck" thing in real-time? If she does the news naked, we had better hope so!

[slackerjack]

In another year, she'll be on the wrong side of 50. How's that for a prospect CBS? If I was Rupert Murdoch, I would tart up some 20 something blonde bimbo, put her in a bikini and have her read the news. Can you say ratings bonanza?

[The Great RJ]

Her 15 minutes of fame was up long ago. Besides who watches TV network news anymore?

[martin_fierro]

We've gotta start a Dead Pool.

[Bullish]

The curiosity factor having ended, there's no surprise she took a nose dive in the ratings. I'm sure they hoped it wouldn't go straight to the bottom in one week.

[SmithL]

I suppose the other option is to have her do the news naked or something.

Either that, or show everyone her innards.

[capydick]

All of us here called it a long time ago. Imagine if they used the Fox News model, where they would present items in a fair way and without the obvious hatred for all things that are to the right of Fidel Castro. They would overrun both NBC and ABC in a month or two.

[marlon]

"Actually, I would love to be a wall in the room where the executives are meeting to discuss what to do..."

That's an easy one, they'll determine the reason for the slide is she's being too nice and not asking the tough questions of Bush. They will say, hey we have to stop being cowed by this administration and stop acting like we're the propoganda arm of the West Wing. We need to take off the kid gloves and lay bare all of the lies, obsfucation and tell the American people the truth...this President is a threat to our security.

Then they can sit back and watch their ratings climb. (sarcasm off)