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Posted on 09/14/2006 7:13:10 AM PDT by MindBender26
Couric Furious At CBS Suits. She Claims "They Are Stabbing Me In The Back."
Katie Couric is not a happy camper this morning. The Suits at CBS have sent a strong signal throughout the news department that they have already lost faith in her. Here are the details as reported to me this AM from an old friend at West 57th.
(Here beginnith the First Lesson.)
“Promos” (short for promotional announcements) are advertisements a station or network runs to promote their own programs. A 30 second televised message advertising Veg-O-Matic is called a “spot” (short for spot advertisement.) A 30 second message advertising the CBS Evening News is called a “promo.”
Promos are the lifeblood of an individual high-profile anchor’s ratings. The commercial time committed to promos is directly linked to increased ratings.
If a station or network has faith in a rising star reporter or anchor, they will run a “heavy rotation” of promos for that person. Likewise, if the network suits have little faith in the anchor, that personality will receive few promos.
Why not give everyone plenty of promos? It’s simple; there are only so many minutes available to run promos and spots during a 24 hour period. Every time a network airs a promo, they abandon the revenue that would have been produced by a commercial run during that same time period.
(Here endith the First Lesson)
Well… a new promo schedule has just been circulated at CBS, and Perky’s promo time is WAY down. Both the frequency and desirability of time of airing have been cut drastically. This is a clear sign that the Suits have read the tea leaves and are already abandoning Perky.
Some reduction was expected after her first week but a CBS insider described the cuts as “drastic” and “approaching abandonment.” In her words, “we would give more promo time to a “safe Halloween trick-or-treating” story than Katie is going to get.
Another horribly negative comment is now accepted as fact at CBS: “Sure, some people are going to watch us/her now, but can you imagine anyone having a choice between us and Charlie Gibson on ABC going with us if/when there is another terrorist attack?”
Already some other anchors’ agents are smelling blood in the water. The big guessing game at Black Rock is now, “Which power agent is having lunch with which CBS Suit today.”
P.S. Rather is working overtime on his new satellite- fed dinky cable show. Editors who have seen first drafts of story treatments say it is WAY over the top, sort of a "Howard Beale on LSD reading Rolling Stone straight to camera, with a Texas accent" concept.
More as available.
and Jews?? She has a hidden agenda there.....
Don Imus: "So what do you think of these changes at CBS News?"
Andy Rooney: "I’m not enthusiastic about it. I think everybody likes Katie Couric, I mean how can you not like Katie Couric.
But, I don’t know anybody at CBS News who is pleased that she’s coming here."
They all deserve each other.
Sounds like the same ol' Rather, same ol', to me. Doesn't he have any other characters in him?
I was saying the other day that she needs a sidekick... But a stab in the back will do.
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Geez if this is true my estimates of her being gone in 18 months were WAY WAY too generous... Would they ditch all that cash this early?
I'll bet everyone tunes in to see her long face on the day after the mid-term elections.
Rather must be stealing that from Olbermann:
They are just figuring that out NOW? Somebody at the top needs to be fired for this. Not that I care, but it's hard to have respect for a group that thought Katie Couric would command the respect of an audience when they are looking for hard news.
So, who would truly command respect amongst the current crop of journalists? Who would the average american listen to and trust? Is there anybody out there who could cut across the ideological divide and be seen as fair by both sides?
I don't think CBS needs to hang her here. All they need to do is provide her a piece of rope and a camera every night, she'll do the rest.
Couldn't happen to a nicer Bitch.
Couric is like watching an eighth grader tell us the meaning of life.
Sorry bout that .... but my Give-A-Damn is busted
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