Actually, I would tend to disagree... competition has forced a lot of networks to become creative. HBO has some of the best series on TV: The Sopranos, Deadwood, and Big Love have been my favorite shows over the past few years.
Granted, with 900 channels running 24 hours a day, there is a lot of fluffy crap, but there are certainly more good shows than there were 10 years ago.
I don't enjoy cursing in programs...does HBO have anything for me to watch?
...and don't suggest some kiddie show. I'm an adult.