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Bill Nelson Unveils New Florida Senatorial Elections Commercials Against Katherine Harris
WFTV - Orlando | Nelson campaign

Posted on 09/19/2006 5:23:31 AM PDT by MindBender26

Bill Nelson unveils new Florida Senatorial Elections Commercials

Florida Senator Bill Nelson, seeking reelection against Congresswoman Katherine Harris, unveiled his new TV commercials this morning. In doing so, he has set his initial tone for his campaign.

Nelson’s :30 spot was very soft. Tone was not combative at all. Message was “I get things done for all Floridians.”

He specifically says that he does not see his job as one where he is supposed to be combative, but rather to work, along with Republicans and Democrats, for everyone in Florida.

Yada yada yada.

Ad scrolls many newspaper headlines saying what Nelson has accomplished.

In critique, only two bad points of spot. One was thematic, Nelson was on too much, not enough happy people video. Other problem was newspaper headlines were shown in reversed imagery, “white ink on black paper:" so there is a natural tendency to think the stories are “negative” too. Too many headlines, with no time to read them.

A Mr. Nice Guy, “I’m on your side” spot. Very soft. No mention of issues at all.

No mention of KH. Initial theme will be “I’m Mr. Nice Guy; she is a bomb-thrower. I’m your friend. Don’t worry about issues. I’ll take care of that.”

Of course, this plays well with the Seniors Citizens and the non-political Great Unwashed.

Would rate commercial a B or B- on effectiveness.


TOPICS: Constitution/Conservatism; Culture/Society; Government; News/Current Events; Politics/Elections; US: Florida
KEYWORDS: billnelson; florida; katherineharris; senaterace

1 posted on 09/19/2006 5:23:32 AM PDT by MindBender26
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To: MindBender26

Nelson's biggest problem is to make sure he doesn't make a mistake. Don't say or do something stupid.


2 posted on 09/19/2006 5:30:11 AM PDT by Brilliant
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To: Brilliant

Exactly. Smile, kiss babies, eat fried chicken with every Baptist congregation you can. Tell 'em you love God, America and them.


3 posted on 09/19/2006 5:31:49 AM PDT by MindBender26 (Having my own CAR-15 in RVN meant never having to say I was sorry....)
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To: Brilliant

... and then walk away.


4 posted on 09/19/2006 5:32:33 AM PDT by MindBender26 (Having my own CAR-15 in RVN meant never having to say I was sorry....)
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To: MindBender26

Going for the classic strategy. First off, he is ahead in the polls so he will keep the soft, "I'm effective" tone. Should he sink in the polls, or start trailing, his campaign will rough up Harris in ads. He'll continue to try and smack her around until about a week or so before election day (assuming polling is returning favorable to him) and then he'll go back to the sweet, I'm effective ads.

So, in a strange way, let's hope he comes under compulsion of the polls and is forced to attack Harris.


5 posted on 09/19/2006 5:37:45 AM PDT by Obadiah
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To: Joe Brower

*ping*


6 posted on 09/19/2006 5:39:03 AM PDT by tiredoflaundry ( The kinder we are to terrorists, the harsher we are to their potential victims.)
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To: JulieRNR21; kinganamort; katherineisgreat; floriduh voter; summer; Goldwater Girl; windchime; ...
Florida Freeper

I'm compiling a list of FReepers interested in Florida-related topics.
If you want to be added, please FReepMail me.


7 posted on 09/19/2006 5:43:22 AM PDT by Joe Brower (The Constitution defines Conservatism. *NRA*)
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To: MindBender26
I think Nelson's already made a big mistake. Now, can the Harris campaign capitalize on this. I would be handing out this picture every where I went. And all Florida voters should get this twice in the form of direct mail. Are you listening Katherine?

Photobucket - Video and Image Hosting

8 posted on 09/19/2006 5:50:24 AM PDT by AdvisorB
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To: Joe Brower
It's getting late in the hour. If Katherine is going to shake up this race, she needs to tie Nelson to the far left of Nelson's RAT party. She has a legitimate picture of the dorky Nelson giving a thumbs up after viewing Michael Moore's anti-American movie. I would venture to say that the great bulk of Florida voters are not aware that Nelson is a Michael Moore supporter. Katherine, ask Bill, what was it about the anti-American Moore movie that made Bill give a thumbs up? Did he really enjoy Moore trashing America in that film?

Photobucket - Video and Image Hosting

9 posted on 09/19/2006 6:00:38 AM PDT by AdvisorB
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To: Mr.Smorch

I agree.


10 posted on 09/19/2006 6:16:10 AM PDT by SoFloFreeper
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To: MindBender26

I saw a Bill Nelson commercial this morning. It has a lot of fine print zooming in and moving across a video of him. I thought it was difficult to read and many of Florida's residents don't see that well. Very poorly made IMO.


11 posted on 09/19/2006 6:16:56 AM PDT by DocRock
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To: Brilliant
Nelson's biggest problem is to make sure he doesn't make a mistake. Don't say or do something stupid.

I think he's counting on Harris to do that.

12 posted on 09/19/2006 6:17:43 AM PDT by Non-Sequitur
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To: Mr.Smorch

yep, think it would help Katherine to advertise specifics of Nelson's left of Schumer voting record along side his own ad saying he's such a team player...NOT.


13 posted on 09/19/2006 6:50:37 AM PDT by 4integrity
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To: Joe Brower

please add me to your ping list. Thanks!


14 posted on 09/19/2006 6:51:16 AM PDT by JesusBmyGod
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To: MindBender26

I don't beleive that Congresswoman Harris has run any TV spots yet. She needs to get her message out, and TV ads are an efective way to do it. Her campaign has spent over $6 million so far, but on what I have no idea.


15 posted on 09/19/2006 7:03:57 AM PDT by Happy Valley Dude
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To: Happy Valley Dude
>Her campaign has spent over $6 million so far, but on what I have no idea.

She won the primary well, but against three unknowns. Now she is up against someone with solid name recognition and high Qs.

She has a very tough fight.
16 posted on 09/19/2006 7:11:28 AM PDT by MindBender26 (Having my own CAR-15 in RVN meant never having to say I was sorry....)
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To: DocRock
The concept on the multiple newspaper headlines is to not leave them up long enough for viewer to see something they may not agree with, but to put up so many that appearance is "Gee, look at this guy. He msut be great, He gets lots of ink."

They are reinforcing his "likableness."
17 posted on 09/19/2006 7:14:13 AM PDT by MindBender26 (Having my own CAR-15 in RVN meant never having to say I was sorry....)
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To: Mr.Smorch

You are right, but average voter, given a chance to decide which is more important, Michael Moore or their social security, will sell out every time.


18 posted on 09/19/2006 7:15:46 AM PDT by MindBender26 (Having my own CAR-15 in RVN meant never having to say I was sorry....)
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To: MindBender26

You're right, you're never going to reach those. I'm talking about the RED state voters of Florida. The President, in the 2004 elections, won the state by over 325 thousand votes. The center-right coaliton is a winning coalition, and we must give the contrast that the Moore picture presents to our center-right voters, many of whom have no idea that Nelson is more than a closet Moore supporter.


19 posted on 09/19/2006 7:49:27 AM PDT by AdvisorB
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To: Joe Brower


20 posted on 09/19/2006 8:50:33 AM PDT by NautiNurse (Katherine Harris for U.S. Senate)
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To: JesusBmyGod
"please add me to your ping list.",

Done!

21 posted on 09/19/2006 12:23:25 PM PDT by Joe Brower (The Constitution defines Conservatism. *NRA*)
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To: Happy Valley Dude

Katherine's latest TV Ad is on her Campaign site.

http://electharris.org/


22 posted on 09/19/2006 6:33:25 PM PDT by JulieRNR21 (Go Katherine "ALL your base are belong to us." Go here: http://www.ElectHarris.org)
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