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Aspen tells skiers sport may be doomed ( Wacko Global Warming )
Vail Daily ^ | September 22, 2006 | Scott Condon

Posted on 09/22/2006 11:43:48 AM PDT by george76

In new ads, ski company says global warming could dry up snow during the next century...

The Aspen Skiing Co. hopes potential customers are ready for a snow job.

On Wednesday, the company unveiled a new advertising campaign for the 2006-07 season that centers around the message that snow — and skiing — will disappear around 2100 if humans don’t take drastic action to slow global warming. Three full-page ads, which show a melting snowflake imposed over Highland Bowl, will run in SKI and Outside magazines in the next few months.

One ad portrays a “certificate of death” for snow. Another labels snow an “endangered species” and explains why. The third pretends to be a “future definition” describing snow when snow is gone.

The company is gambling that it can capture the attention and interest of potential customers through environmental advertisements.

That’s contrary to advice it received five years ago when it paid an outside market research company to help it determine its “brand strategy.”

That July 2001 study by a firm called the Z Group concluded that environmental issues were “neither highly important nor motivating for our three target segments.”

It advised company officials to focus on other issues that were more capable of selling lift tickets.

“That is not to suggest that Aspen/Snowmass should reduce its commitment to environmental responsibility, but rather simply to recognize that its value to the company does not lie in its marketing contribution,” the study said.

Company officials insisted Wednesday that times have changed.

(Excerpt) Read more at vaildaily.com ...


TOPICS: Business/Economy; Extended News; Philosophy; US: Colorado
KEYWORDS: alarmism; alarmists; aspen; aspenskiing; barbara; barbarastreisand; climatechange; doomandgloom; endangered; endangeredspecies; environment; environmentalists; global; globalwarming; globalwarmingping; globullwarming; greenceo; greenhousegas; liberal; liberals; panic; pollution; sierraclub; ski; skiing; skyisfalling; snow; snowjob; species; streisand; theskyisfalling; warming
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“Save the Snow”

.

1 posted on 09/22/2006 11:43:49 AM PDT by george76
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To: george76
It advised company officials to focus on other issues that were more capable of selling lift tickets.

And they had to pay someone for that common-sense advice?
2 posted on 09/22/2006 11:45:32 AM PDT by P-40 (Al Qaeda was working in Iraq. They were just undocumented.)
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To: george76

Oh yeh, that's why I ran into a snow flurry in Vail pass on Sunday.


3 posted on 09/22/2006 11:46:24 AM PDT by Just another Joe (Warning: FReeping can be addictive and helpful to your mental health)
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To: george76

Fresh Snow Blankets Colorado Rockies
Slideshow: First Snow In The Mountains
(CBS4) DENVER With a record season under their belt, Colorado ski resorts enjoyed the first significant snowfall of the 2006-07 winter season after more than half a foot of fresh snow blanketed the Colorado Rockies this past weekend.

“We have been seeing light snowfall in the high country for several weeks now, but this is the first significant accumulation in the state,” said Rob Perlman, President & CEO of Colorado Ski Country USA (CSCUSA). "If this is any indication of what’s to come, we are in for yet another fantastic Colorado winter season with plenty of powder.”

North to south, ski areas across the state received snowfall this past weekend. More than half a foot of snow blanketed Steamboat Ski Resort on Saturday morning. Beaver Creek received six inches of snow, four inches fell at Wolf Creek and Aspen received two inches of snow over the weekend. In Telluride, John Mayer had to don the winter jacket yesterday as the snowflakes continued to fall during his concert at the Telluride Brews and Blues Festival.

The new snowfall kicked the annual race to Opening Day into high gear. For six consecutive years, Colorado’s Loveland Ski Area has been the first resort in North America to open with opening dates often in mid-October. While Loveland tries to make this year number seven, Arapahoe Basin has mountain operations crews on standby ready to fire up the snowmaking guns as soon as possible.

“It’s hard to believe ski season is just about a month away,” Perlman said. “With both Arapahoe Basin and Loveland preparing to make snow any day now, and Mother Nature helping us out, Colorado will be open for skiing and riding before you know it.”


4 posted on 09/22/2006 11:46:33 AM PDT by BenLurkin ("The entire remedy is with the people." - W. H. Harrison)
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To: george76

5 posted on 09/22/2006 11:47:17 AM PDT by BenLurkin ("The entire remedy is with the people." - W. H. Harrison)
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To: Just another Joe

Rain-Snow Mix Forecast Tonight For Denver Area

Up To 2 Feet Of Snow Forecast For Mountains

http://cbs4denver.com/topstories/local_story_265065753.html


6 posted on 09/22/2006 11:47:45 AM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
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To: george76

DOOMED!


7 posted on 09/22/2006 11:48:07 AM PDT by dfwgator
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To: george76

Video at link: http://cbs4denver.com/sports/local_story_262120439.html


8 posted on 09/22/2006 11:48:14 AM PDT by BenLurkin ("The entire remedy is with the people." - W. H. Harrison)
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To: P-40

The idiots.

" It will never snow in Colorado again. "

.


9 posted on 09/22/2006 11:48:39 AM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
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To: george76

They can afford to move the whole thing indoors if the Dubai arabs can have a ski slope in the Gulf.


10 posted on 09/22/2006 11:48:54 AM PDT by RightWhale (Repeal the law of the excluded middle)
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To: BenLurkin

" We are all going to die..."

.


11 posted on 09/22/2006 11:49:38 AM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
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To: george76

That's okay, we'll have more skiing here in Florida! And you don't have to wear expensive winter clothing! In fact, you can do it naked!.............


12 posted on 09/22/2006 11:49:56 AM PDT by Red Badger (Is Castro dead yet?........)
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To: george76
Oh chit, And I'm starting back through the mountains tomorrow.

:^(

13 posted on 09/22/2006 11:50:06 AM PDT by Just another Joe (Warning: FReeping can be addictive and helpful to your mental health)
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To: george76
Hmmm, this idiocy might make for a good stockholders suit.
14 posted on 09/22/2006 11:50:11 AM PDT by colorado tanker
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To: george76

Butters: "It sure is stinky around here."
Cartman: "That's why they call it ASS-PEN."


15 posted on 09/22/2006 11:50:43 AM PDT by Niteranger68 (I gigged your peace frog.)
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To: Just another Joe

"Oh yeh, that's why I ran into a snow flurry in Vail pass on Sunday."

I'm looking out my window at Long's Peak right now and I see we got snow last night and more expected over the weekend. Damn this global warming!


16 posted on 09/22/2006 11:52:11 AM PDT by dljordan
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To: george76

So the southern Rockies would be habitable year round and the Canadians will be able to open up vast areas that were previously too cold to ski. Alaska also looks to do well.

Tell me again what the bad news is in global warming alarmist theories.


17 posted on 09/22/2006 11:52:47 AM PDT by SampleMan (American Patriot - Hated by totalitarian windbags since 1776.)
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To: colorado tanker

Another liberal " politically correct " marketing strategy.

Cancel your ski trip because it will never snow again, ever .


18 posted on 09/22/2006 11:53:24 AM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
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To: george76

Ski areas in Oregon had the most snow that they have had in years last year. Some of the ski areas on Mt. Hood were getting snow fall last week.


19 posted on 09/22/2006 11:53:53 AM PDT by Busywhiskers (Delenda est Hezbollah)
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To: Red Badger

Ski naked...?

Ouch !


20 posted on 09/22/2006 11:54:13 AM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
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To: Just another Joe

Do not believe the liberals in Aspen.

Bring warm clothes, good winter tires...


21 posted on 09/22/2006 11:55:47 AM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
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To: dljordan

It snowed in August too.

These liberals should look out of their windows...


22 posted on 09/22/2006 11:56:55 AM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
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To: george76

You gotta be real good at it first............


23 posted on 09/22/2006 11:57:59 AM PDT by Red Badger (Is Castro dead yet?........)
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To: george76

Wasn't there a photo this week from Colorado showing an Einstein Statue with a snow dusting (in Sept!)


24 posted on 09/22/2006 11:59:16 AM PDT by SF Republican
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To: george76

It is going to be another banner year for skiing this year. Last year we skiied our butts off in Montana. I have a feeling we're going to have a better year this year. I got a brand new pair of Solomon Scream skis and I can't wait to hit the slopes. I'll be skiing well into my sixties. I'm not worried about the sport going away.


25 posted on 09/22/2006 11:59:17 AM PDT by SeanOGuano
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To: Red Badger
She should not ski naked.


26 posted on 09/22/2006 12:01:17 PM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
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To: SF Republican

It snowed in August and several times already in September.


27 posted on 09/22/2006 12:02:50 PM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
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To: george76

I figure I have about 12 to 15 more good years of skiing left in me. After that I'll be ready for warmer weather.


28 posted on 09/22/2006 12:04:44 PM PDT by Kirkwood
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To: george76

Heh.. Babs has double black diamond slopes. Looks like danger of avalanche too.


29 posted on 09/22/2006 12:06:14 PM PDT by Kirkwood
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To: SeanOGuano

DUmmie politicians have taken over this ski business.

These politicans know nothing of business, skiing, nor the weather.

All the have is their feelings...

You should plan on enjoying skiing and lots of snow for a long time.


30 posted on 09/22/2006 12:07:26 PM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
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To: Kirkwood

Her girls are headed south.

8-)


31 posted on 09/22/2006 12:08:32 PM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
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To: george76

32 posted on 09/22/2006 12:09:40 PM PDT by dead (I've got my eye out for Mullah Omar.)
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To: dead; Grampa Dave; potlatch
LOL.

on why not to ski naked...


33 posted on 09/22/2006 12:12:58 PM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
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To: george76

You are correct.........

34 posted on 09/22/2006 12:14:13 PM PDT by Red Badger (Is Castro dead yet?........)
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To: george76

35 posted on 09/22/2006 12:16:27 PM PDT by dfwgator
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To: george76
On Wednesday, the company unveiled a new advertising campaign for the 2006-07 season that centers around the message that snow — and skiing — will disappear around 2100 if humans don’t take drastic action to slow global warming.

When does the Aspen airport close to private aircraft?

36 posted on 09/22/2006 12:16:32 PM PDT by RJL
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To: george76
snow — and skiing — will disappear around 2100.

I will bet $10 that none of todays Aspen's billionaires will be skiing in 2100.

37 posted on 09/22/2006 12:17:08 PM PDT by TYVets (God so loved the world he didn't send a committee)
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To: george76
She should not ski naked.

Helen Thomas' twin sister?

38 posted on 09/22/2006 12:20:06 PM PDT by TYVets (God so loved the world he didn't send a committee)
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To: dfwgator; BenLurkin

39 posted on 09/22/2006 12:20:32 PM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
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To: george76

That picture is in "Spooky Vision."


40 posted on 09/22/2006 12:21:18 PM PDT by dfwgator
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To: RJL

Never ?

" When does the Aspen airport close to private aircraft ? "



41 posted on 09/22/2006 12:23:23 PM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
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To: george76

Good! Telluride and Snowmass will appreciate the extra business.


42 posted on 09/22/2006 12:25:07 PM PDT by Gingersnap
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To: dfwgator

Some people should wear more clothes.

Not just skiing but always...


43 posted on 09/22/2006 12:25:10 PM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
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To: TYVets

I agree.

" I will bet $10 that none of todays Aspen's billionaires will be skiing in 2100. "


44 posted on 09/22/2006 12:26:44 PM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
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To: Kirkwood

Looks like it's already tumbled down the hill.


45 posted on 09/22/2006 12:30:58 PM PDT by jagusafr (The proof that we are rightly related to God is that we do our best whether we feel inspired or not")
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To: george76

Global warming: Where science meets politics...and where science losses.


46 posted on 09/22/2006 12:34:05 PM PDT by aligncare (Beware the Media - Industrial Complex)
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To: devolve; george76
Save the snow!!


47 posted on 09/22/2006 12:48:29 PM PDT by potlatch (Does a clean house indicate that there is a broken computer in it?)
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To: george76

Aspen has been too expensive compared to its North American Competitors for >20 years.


48 posted on 09/22/2006 12:53:21 PM PDT by Paladin2 (Islam is the religion of violins, NOT peas.)
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To: SeanOGuano

I betting that a Moonlight Basin season ticket will be a good deal again this year.


49 posted on 09/22/2006 12:58:21 PM PDT by Paladin2 (Islam is the religion of violins, NOT peas.)
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To: Paladin2

I really want to get down to Moonlight Basin and give it a try.

I'm in Missoula so I ski at Snow Bowl, Lost Trail, Discovery Basin and Big Mountain. All of which I can drive to in the morning.

I stopped getting season passes as I like to mix it up at different ski areas.


50 posted on 09/22/2006 1:38:44 PM PDT by SeanOGuano
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