Skip to comments.Hopes for New Army Slogan ("Army Strong" replaces "An Army of One)
Posted on 10/15/2006 7:27:17 AM PDT by raybbr
Shortly after the Air Force switched their slogan last month from Cross Into the Blue to Do Something Amazing, the Army is replacing the relatively new slogan An Army of One. The Army had to reevaluate the effectiveness of its $200 million per year advertising contract after missing its recruiting goals in 2005. The result is a new slogan with high expectations and deep meaning.
The new slogan Army Strong was developed by McCann Worldgroup. The five-year contract with McCann Worldgroup is valued at $1 billion with the first two years guaranteed at $200 million annually.
The slogan Army Strong expresses physical and emotional strength; the very qualities the Army recruiters have on the long list of benefits for joining the Army. The slogan also has a deeper meaning. Parents, teachers, and other influential people in a young adults life will be more likely to view the Army as an outlet to strengthen ones character. Beyond personal strength the new slogan will exude the strength of the Army, its capabilities, firepower, accomplishments, and fortitude.
Although the Army has been exceeding their recruiting goals for 2006, recruiting during wartime is difficult. To meet challenging times, the Army has offered bigger financial incentives, increased the number of recruiters, and used the Internet more to reach their target audience. The Army has also accepted more applicants with lower-tier scores on aptitude tests.
The newly launched slogan has already created a buzz in the blogging world. For the most part, bloggers are glad to see the old motto (An Army of One) leave as fast as it came. Other bloggers want the slogan Be All You Can Be to make a comeback.
Only time will tell how the public will react to this slogan, but all initial signs show this to be a strong move forward for the Army.
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SGT Michael Volkin is the author of the book: The Ultimate Basic Training Guidebook: Tips, Tricks and Tactics for Surviving Boot Camp, available at www.UltimateBasicTraining.com.
I am sure the velvet pillows, internet connections and masseuses in basic training, along with taking graduates from middle school, will help us win the next war...........tongue out of cheek now.
I'm glad too...hubby and I never liked the "Army of One".
Jeez, makes me want to join.
I was thinking about this and came up with a slogan. " Dont watch History, help make it" It appeals to the need that all people have to be part of something bigger than themselves. Imagine you are a 19 year old boy,you want to do something differant, unlike your friends who go either to college or some dead end job.
waht do you think????
The neighbor's son returned home on leave. He's been through basic, his school, ( Ammo Specialist ), and Air Assualt (? ), He rattled off a bunch of Army jargon. He's going to be stationed at Ft. Campbell . I noticed a big change in the lad. I wish him all the luck.
The Few, The Proud, The Marines.
"If you must have something completely and utterly destroyed by morning - call in the Marines".
The Pentagon should subsidize pro-military action movies, and even encourage a batallion or two of veterans by offering them TDY to work as actors and extras.
In past, this has been problematic, because the left always attacks them for "making propaganda". The Pentagon needs to overcome the fear of this anti-military attitude, and actively encourage pro-military screenplays, productions, direction and acting.
The justification for this lies in the *fact* that *any* military recruitment can and is attacked for being "propaganda", by those that despise the military. No matter how much you might wish to appease those that hate you, it will not change their minds.
Right now, there are natural "movie locations" in the more peaceful parts of both Afghanistan and Iraq that would make for superior cinematography. And plots could be intentionally woven to include not just extreme action, excitement and risk; but also purely humanitarian roles, and the great gamut in between.
And while movies in past have usually focused on just one branch, such movies could crossover, showing the intensity of the Army, Navy, Marines, and Air Forces, conventional and unconventional operations, like no typical Hollywood production could dare.
On top of featuring our military, such movies could also show the profound bravery and courage of our allies working alongside of us. Hat tips to those who have been with us side-by-side from the beginning, along with descriptions and maybe a few depictions of their heroism, as well.
LOL Just what I expected.
"the Air Force switched their slogan last month from Cross Into the Blue to Do Something Amazing,"
"Something Amazing" in like - get to finish a 20 year carrer in 20 years and in the Air Force?
Interesting time for those mid-carrer NCOs now staring loss of job in the face.
Will "USAF, more like Detroit than you know" be the next motto?
It's in my blood.
I only regret that I did not go through Marine Corps Boot Camp.
Yo soy el Army!
I love that commercial with the army kid and his dad and the dad says "You've changed", the kid asks how and the dad says "You're standing up straighter, and when we shook hands you looked me in the eye." Geez, I just started to choke up thinking about it.
What does tofu have to do with the U.S. Army?