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A Mangled Hand, A 'Heroes' Suit, And NBC
CNNMoney ^ | 10/17/06 | Paul R. La Monica

Posted on 10/17/2006 2:05:29 PM PDT by steve-b

NBC is getting sued by a garbage disposal maker that claims the network's new hit show "Heroes" casts its product in a negative light. You can't make this stuff up.

Apparently, the first episode of "Heroes" shows one of the characters, a cheerleader who is blessed with the power of indestructibility (must come in handy when being at the top of those human pyramids), sticking her hand into a garbage disposal and getting it all mangled. A few seconds later her hand heals.

What's the big deal? The brand name of the machine in question is visible in the scene. It's called the InSinkErator. (Sounds like a bad Schwarzenegger movie. "Hasta la vista, gah-bage. Foooood. I'll be back...to chop you.")

Anyway, Emerson Electric (Charts), the company that makes the InSinkErator, isn't too happy to have its product shown bloodying the hand of a pretty, young cheerleader. So Emerson filed a suit in a U.S. district court in St. Louis against NBC Universal on October 2.

In the lawsuit, Emerson claims that NBC used Emerson's trademark without the company's consent and that the show "implies an incorrect and dangerous design for a food waste disposer."

The company added in its complaint that NBC's depiction of the InSinkErator "casts the disposer in an unsavory light, irreparably tarnishing the product."

Emerson is asking the court to order NBC to remove Emerson trademarks from future broadcasts of the show and also reward Emerson damages suffered as a result of NBC's acts of "unfair competition, trademark infringement, and trademark dilution."...

(Excerpt) Read more at money.cnn.com ...


TOPICS: Culture/Society; Miscellaneous
KEYWORDS: lawsuit; lawsuitabuse
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1 posted on 10/17/2006 2:05:30 PM PDT by steve-b
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To: steve-b

The company president should prove NBC wrong by sticking his head down a garbage disposal.


2 posted on 10/17/2006 2:07:57 PM PDT by MeanWestTexan (Kol Hakavod Lezahal)
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To: steve-b

Quick, name two brands of garbage disposal:

InSinkErater, and ... and ... Kenmore?


3 posted on 10/17/2006 2:08:20 PM PDT by Yo-Yo (USAF, TAC, 12th AF, 366 TFW, 366 MG, 366 CRS, Mtn Home AFB, 1978-81)
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To: MeanWestTexan

Actually, I think they have a legitimate beef (and I'm no fan of frivolous McDonald's-hot-coffee-type lawsuits).


4 posted on 10/17/2006 2:10:41 PM PDT by CaptRon (Pedecaris alive or Raisuli dead)
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To: CaptRon

Maybe.

To me, it sounds like the disposal worked properly.


5 posted on 10/17/2006 2:12:29 PM PDT by MeanWestTexan (Kol Hakavod Lezahal)
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To: Yo-Yo

Viking.


6 posted on 10/17/2006 2:12:48 PM PDT by MeanWestTexan (Kol Hakavod Lezahal)
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To: MeanWestTexan
Apparently, the first episode of "Heroes" shows one of the characters, a cheerleader who is blessed with the power of indestructibility (must come in handy when being at the top of those human pyramids), sticking her hand into a garbage disposal and getting it all mangled.

I may not agree with the premise of the lawsuit in this case, yet broadcasting such stupid crap as putting ones hand in a disposal is begging for it.

7 posted on 10/17/2006 2:13:03 PM PDT by ARealMothersSonForever (We shall never forget the atrocities of September 11, 2001.)
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To: MeanWestTexan

Well, I suppose you do have kind of a point there, except for that pesky safety thing!


8 posted on 10/17/2006 2:13:18 PM PDT by CaptRon (Pedecaris alive or Raisuli dead)
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To: CaptRon
You're right -- they DO have a legitimate gripe here . . .

The brand name of the machine in question is visible in the scene.

9 posted on 10/17/2006 2:14:30 PM PDT by Alberta's Child (Can money pay for all the days I lived awake but half asleep?)
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To: CaptRon

I agree completely. NBC can't show a specific product brand name in that kind of light. I remodel kitchens and always recommend In-Sink-Erator brands because they hold up well, are reasonably priced and easy to change.


10 posted on 10/17/2006 2:15:27 PM PDT by Emmett McCarthy
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To: Emmett McCarthy

Funny you should say that. I've been thinking of getting one. Thanks for the recommendation!


11 posted on 10/17/2006 2:16:57 PM PDT by CaptRon (Pedecaris alive or Raisuli dead)
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To: steve-b
NBC is getting sued by a garbage disposal maker

There's an allegorical connection here that just can't be ignored.

12 posted on 10/17/2006 2:17:25 PM PDT by Starboard
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To: Starboard

LOL!


13 posted on 10/17/2006 2:18:09 PM PDT by CaptRon (Pedecaris alive or Raisuli dead)
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To: ARealMothersSonForever

If another network broadcast a show in which David Duke was portrayed as an NBC newscaster making racially charged remarks on the air, you can bet your @ss NBC would be filing a lawsuit on the same grounds.


14 posted on 10/17/2006 2:18:18 PM PDT by Alberta's Child (Can money pay for all the days I lived awake but half asleep?)
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To: Yo-Yo

I was just in the market for a disposal and I don't think there is another brand.

Oh, well, they should just Xerox the press release and cry in their Kleenex.


15 posted on 10/17/2006 2:19:15 PM PDT by AmishDude (Mwahahahahahahahaha -- official evil laugh of the North American Union)
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To: CaptRon

Go big. Get the 1HP.

(I have Viking in our main house, but the KitchenAide and Insink are fine.)

The KA and Viking are quiet and do auto-reverse if you clog up.


16 posted on 10/17/2006 2:19:34 PM PDT by MeanWestTexan (Kol Hakavod Lezahal)
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To: MeanWestTexan

Man oh man. FR is the best! Where else can you get the dope on politics and kitchen appliances?!


17 posted on 10/17/2006 2:22:18 PM PDT by CaptRon (Pedecaris alive or Raisuli dead)
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To: steve-b
What ? as a one hand American I'm offended.... does NBC imply I'm not a "Hero" because my hand did not heal or grow back?... I'm suing!
18 posted on 10/17/2006 2:24:02 PM PDT by tophat9000 (If it was illegal French Canadians would La Raza back them? Racist back their race over country)
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To: tophat9000

There's a Saudi Arabia joke in there, but I won't do it.


19 posted on 10/17/2006 2:25:41 PM PDT by MeanWestTexan (Kol Hakavod Lezahal)
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To: Yo-Yo
Hobart, maybe? And I recall a model that works off of water pressure, for the off-the-grid/minimal electricity types.
20 posted on 10/17/2006 2:26:07 PM PDT by Calvin Locke
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