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Copycat Chinese Brand Names Drawing Multinational's Ire
Miami Herald-Wall Street Journal ^ | 10/21/2006 | GORDON FAIRCLOUGH

Posted on 10/21/2006 8:09:06 AM PDT by CAWats

SHANGHAI - When executives at Shanghai Automotive Industry failed in their bid to buy the celebrated Rover brand name for a line of cars they are rolling out this month, they quickly switched to Plan B: Call the new autos Roewe, instead.

Roewe, which Shanghai Automotive suggests should be pronounced ''roe-wee,'' is the latest in a series of Chinese brands that bear a striking resemblance to foreign trade names.

In some cases, names are drawing ire from multinational companies.

Branding is in its infancy in China. Few Chinese companies have experience developing international brands -- something that has become a corporate obsession in the West, spawning a huge industry of consultants who help pick names and logos and build images.

(Excerpt) Read more at miami.com ...


TOPICS: Business/Economy; Crime/Corruption; Culture/Society; Foreign Affairs
KEYWORDS: brands; china; steal

1 posted on 10/21/2006 8:09:07 AM PDT by CAWats
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To: CAWats

I heard about this on my Soony iPad...


2 posted on 10/21/2006 8:16:02 AM PDT by gridlock (The 'Pubbies will pick up at least TWO seats in the Senate and FOUR seats in the House in 2006)
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To: gridlock

And I had thought I got a great deal on that Magnetbox big screen.


3 posted on 10/21/2006 8:18:07 AM PDT by elmer fudd
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To: gridlock

And I just love Fret Republic.


4 posted on 10/21/2006 8:20:56 AM PDT by CAWats (And I will make no distinction between the terrorists and the Democrats)
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To: elmer fudd

I like driving my Chery!


5 posted on 10/21/2006 8:26:18 AM PDT by BunnySlippers (Never Forget)
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To: CAWats

Ferd
Chebbie
Dudge
Caddyrack
Rincon


6 posted on 10/21/2006 8:27:51 AM PDT by CPOSharky (Demonrats vote on Nov. 8th. Pass it on.)
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To: BunnySlippers
I like driving my Chery!

The sad part is that these are probably better build and more durable than any Chevy on the road today.

7 posted on 10/21/2006 8:48:44 AM PDT by pnh102
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To: CAWats

Their imitation Blackberry is named a Redberry.

Redberry... wasn't he an American blues singer in the '40s and '50s?


8 posted on 10/21/2006 9:43:24 AM PDT by Norman Conquest (My old man taught me two things: Mind own business, and always cut cards.)
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To: Norman Conquest

That was Upchuckberry...


9 posted on 10/21/2006 9:52:06 AM PDT by null and void (Age and experience -- It makes no sense to get one without the other. - Sundog)
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To: CAWats

Introducing:
The Rand Lover
10 posted on 10/21/2006 1:56:07 PM PDT by Bon mots
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To: pnh102

No, the really "sad" (if you want to call it that) thing is, they can't pass safety tests. Smashed up like accordians. They're built like all chinese products. The chinese don't have the same standards, if any. That's why their steel snaps off with very little pressure, and furniture falls apart in your hands with gentle handling.


11 posted on 10/21/2006 2:01:40 PM PDT by monkeywrench (Deut. 27:17 Cursed be he that removeth his neighbor's landmark)
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To: CAWats

Driving my Frod 150 PU I heard this on my Craco Radio that Walmart had a sale on Air row shirts and Beagles CDs at half price.


12 posted on 10/21/2006 2:24:26 PM PDT by jongaltsr (Hope to See ya in Galt's Gultch.)
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