Skip to comments.Copycat Chinese Brand Names Drawing Multinational's Ire
Posted on 10/21/2006 8:09:06 AM PDT by CAWats
SHANGHAI - When executives at Shanghai Automotive Industry failed in their bid to buy the celebrated Rover brand name for a line of cars they are rolling out this month, they quickly switched to Plan B: Call the new autos Roewe, instead.
Roewe, which Shanghai Automotive suggests should be pronounced ''roe-wee,'' is the latest in a series of Chinese brands that bear a striking resemblance to foreign trade names.
In some cases, names are drawing ire from multinational companies.
Branding is in its infancy in China. Few Chinese companies have experience developing international brands -- something that has become a corporate obsession in the West, spawning a huge industry of consultants who help pick names and logos and build images.
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I heard about this on my Soony iPad...
And I had thought I got a great deal on that Magnetbox big screen.
And I just love Fret Republic.
I like driving my Chery!
The sad part is that these are probably better build and more durable than any Chevy on the road today.
Their imitation Blackberry is named a Redberry.
Redberry... wasn't he an American blues singer in the '40s and '50s?
That was Upchuckberry...
No, the really "sad" (if you want to call it that) thing is, they can't pass safety tests. Smashed up like accordians. They're built like all chinese products. The chinese don't have the same standards, if any. That's why their steel snaps off with very little pressure, and furniture falls apart in your hands with gentle handling.
Driving my Frod 150 PU I heard this on my Craco Radio that Walmart had a sale on Air row shirts and Beagles CDs at half price.