We need more than that we need concrete positions on the messy issues...not just platitudes. Sure we agree that lower taxes are important and reduced Gov't spending...What about Iraq & the War on Terror? Social Security? Health care costs? This mythic LEADER must vocalize positions on these issues that make people want to vote for conservatives - not simply against the socialistic practices of the Democrats.
And be able to explain to the voters why this position is the right course, economically and socially.