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Apple fires 'smug little twit'
The Inquirer ^ | 11/9/2006 | Nick Farell

Posted on 11/09/2006 5:37:46 PM PST by Vermonter

No the other one

By Nick Farrell: Thursday 09 November 2006, 08:51

MAKER OF entertainment gear, Apple has decided to dump its 'Mac Guy' advertisements because the character is a 'smug little twit'. According to Radar Online, the advertising campaign was designed to show a PC guy and a Mac Guy talking about the advantages of their different systems. Of course the Mac Guy was supposed to win the argument.

Alas while viewing audiences felt that while the Mac Guy may have proved his case, most of them wanted to pummel the smug little twit into a coma and jump on his bleeding body until the cops arrived.

In fact most of them liked the PC guy, John Hodgman, better, which was not really the point.

The Mac Guy was Justin Long, whose agent has confirmed that he is no longer hawking Macs for Apple and was getting on with his memorable film career. When the ads came out, Seth Stevenson, ad critic for Slate, complained that Long was just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast.


TOPICS: Business/Economy; Miscellaneous; News/Current Events; Political Humor/Cartoons
KEYWORDS: apple; appleguy; arrogantpuke; mac; macguy; pcguy; twit
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1 posted on 11/09/2006 5:37:48 PM PST by Vermonter
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To: Swordmaker

Please ping the usual suspects


2 posted on 11/09/2006 5:38:22 PM PST by Vermonter
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To: Vermonter

LOL, I thought this was an Andy Borowitz piece at first!


3 posted on 11/09/2006 5:39:58 PM PST by lesser_satan (EKTHELTHIOR!!!)
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To: Vermonter

4 posted on 11/09/2006 5:40:21 PM PST by Yo-Yo (USAF, TAC, 12th AF, 366 TFW, 366 MG, 366 CRS, Mtn Home AFB, 1978-81)
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To: Vermonter

"Seth Stevenson, ad critic for Slate,"

It amazes me what passes for 'a real job' these days.


5 posted on 11/09/2006 5:40:44 PM PST by perfect_rovian_storm
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To: Vermonter

I think that I wacked the little weasel through my TV a few dozen times. Seeya, punk.


6 posted on 11/09/2006 5:41:34 PM PST by Thebaddog (Labrador Retrievers are the dog's dog)
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To: Yo-Yo

Actually I thought the kid was pretty good in GALAXY QUEST as the nerdy fan who ends up saving the day.


7 posted on 11/09/2006 5:41:37 PM PST by Argus (Silver Lining in the Democrat Takeover Top Ten List #6: The gay weddings will be fabulous.)
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To: Vermonter

Howard Dean works for Apple?


8 posted on 11/09/2006 5:42:05 PM PST by samm1148 (Pennsylvania-They haven't taxed air--yet)
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To: Vermonter
MAKER OF entertainment gear, Apple...

Bwahahahahahahahahaaaaaaaaaaaaaaa!!!

9 posted on 11/09/2006 5:42:05 PM PST by TomServo ("Uh, Donner, party of three please.")
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To: Vermonter
Now we need to can the "Can you hear me now" geek and the Subway geek.
10 posted on 11/09/2006 5:42:20 PM PST by BallyBill (Serial Hit-N-Run poster)
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To: Vermonter

Is anyone left to turn out the lights?


11 posted on 11/09/2006 5:42:34 PM PST by ThomasThomas
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To: Vermonter
"smug little twit"

Sums up the typical Mac-fanatic and also most/all members of the Demagogic Party. [not that Microsoftheads offer anything better!!]
12 posted on 11/09/2006 5:42:39 PM PST by Enchante (America-haters and Terrorists Around the World Celebrate Demagogues' Victory)
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Comment #13 Removed by Moderator

To: Enchante

I still like the former Dell guy ("Dude!"........), despite his dustup with a pot charge. Steve was funny.


14 posted on 11/09/2006 5:46:08 PM PST by Mjaye
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To: Vermonter

Insulting your potential new customers isn't usually a good marketing tactic.


15 posted on 11/09/2006 5:46:38 PM PST by The_Victor (If all I want is a warm feeling, I should just wet my pants.)
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To: Vermonter
the character is a 'smug little twit'.

Damn! My thoughts exactly. He reminds me of every cocky 22-year-old street punk I've ever known (one in particular).

16 posted on 11/09/2006 5:46:49 PM PST by ElkGroveDan
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To: ShadowAce

PING!


17 posted on 11/09/2006 5:47:38 PM PST by CedarDave ("O Lord make my enemies ridiculous." ~ Voltaire. "Will John Kerry do?" - Lord (courtesy catpuppy))
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To: Enchante

So what are you using at the moment an Amiga 500 ???


18 posted on 11/09/2006 5:47:57 PM PST by Obie Wan
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To: perfect_rovian_storm
It amazes me what passes for 'a real job' these days.

Don't let the title fool ya. He also empties wastebaskets, mops the men's room, and replaces the urinal cakes. "Ad critic" is listed on his job function under "other duties as assigned."

19 posted on 11/09/2006 5:48:36 PM PST by IronJack
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To: Vermonter
I thought the "smug little twit" was busy making verbal missteps two weeks ago.
20 posted on 11/09/2006 5:49:19 PM PST by madison10 (Live your life in such a way that the preacher won't have to lie at your funeral.)
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To: Vermonter
Dude, your getting a Dell!


21 posted on 11/09/2006 5:49:27 PM PST by operation clinton cleanup
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To: Vermonter

Apple should bring back the stoned girl from their last ad campaign to be in these commercials instead. Much more representative of what they try to sell to the masses.

http://spherule.com/media/video/switch/ellen_feiss.mov


22 posted on 11/09/2006 5:49:39 PM PST by Proud_USA_Republican (We're going to take things away from you on behalf of the common good. - Hillary Clinton)
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To: Vermonter

I actually thought it was a good series of ads and would work in the long-run.

But then I used an apple in 1985 (21 years ago) that actually worked better than today's Microsoft garbage.


23 posted on 11/09/2006 5:49:47 PM PST by JustDoItAlways
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To: Yo-Yo

Isn't the PC guy on The Daily Show now?


24 posted on 11/09/2006 5:49:48 PM PST by Mr. Blonde (You know, Happy Time Harry, just being around you kinda makes me want to die.)
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To: Obie Wan

No, I'm in the Wintel world, but that doesn't mean I have to like the Gates-bots. I have owned a Mac (long ago) but was never one of the Mac worshippers either. Either way, they're just tools to me, nothing to get all misty eyed over.


25 posted on 11/09/2006 5:50:05 PM PST by Enchante (America-haters and Terrorists Around the World Celebrate Demagogues' Victory)
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To: Mjaye
I still like the former Dell guy

He's gay.

26 posted on 11/09/2006 5:51:20 PM PST by ElkGroveDan
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To: Vermonter

Great ads, go see them here before they're gone:

http://www.apple.com/getamac/ads/


27 posted on 11/09/2006 5:52:11 PM PST by CedarDave ("O Lord make my enemies ridiculous." ~ Voltaire. "Will John Kerry do?" - Lord (courtesy catpuppy))
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To: Vermonter
What got me is that Apple tried to make it seem as though PC aren't good for anything except for work. Well, I have played a ton of games on my trusty Dell that will never be available for a Mac. Plus, I have done all of my development and photo and video editing on a PC and never had a problem doing anything that they say a Mac can do better.
28 posted on 11/09/2006 5:52:29 PM PST by SolitaryMan
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To: Argus

He was also fun on the show "Ed" as the aspiring filmmaker.


29 posted on 11/09/2006 5:52:37 PM PST by william clark
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To: Vermonter

Agree. The PC guy was funny and you felt sorry for him. The Mac guy played straight man.


30 posted on 11/09/2006 5:53:07 PM PST by Let's Roll ( "Congressmen who ... undermine the military ... should be arrested, exiled or hanged" - A. Lincoln)
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To: Proud_USA_Republican

My god! She is stoned out of her frickin' mind!! LOL!!


31 posted on 11/09/2006 5:55:01 PM PST by CedarDave ("O Lord make my enemies ridiculous." ~ Voltaire. "Will John Kerry do?" - Lord (courtesy catpuppy))
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To: Enchante

True but actually my reference to the Amiga 500 does get me a little misty eyed.I owned one back in the late 80's and for the time frame and the price point it was the best machine on the market !!!


32 posted on 11/09/2006 5:55:19 PM PST by Obie Wan
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To: operation clinton cleanup
Dude, your getting a Dell!

Remember when he got busted for drugs? Everybody was saying "Dude, you going to jail!"

33 posted on 11/09/2006 5:56:11 PM PST by gilor (Pull the wool over your own eyes!)
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To: gilor
Remember when he got busted for drugs? Everybody was saying "Dude, you going to jail!"

It gave his character more credibility as far as I'm concerned.

34 posted on 11/09/2006 5:58:08 PM PST by operation clinton cleanup
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To: Vermonter

One of my employees remarked how ironic it was that Apple finally found a spokesman who represented their product perfectly and had to fire him because they didn’t want to insult their smug little twit customers.


35 posted on 11/09/2006 6:00:03 PM PST by Psycho_Bunny (`)
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To: CedarDave

Team her up with the PC guy for commercials. Damnit, I really should be working in the entertainment industry.


36 posted on 11/09/2006 6:00:18 PM PST by Proud_USA_Republican (We're going to take things away from you on behalf of the common good. - Hillary Clinton)
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To: Thebaddog

I think that I wacked the little weasel through my TV a few dozen times. Seeya, punk.
______________________________________________________

I thought wacking the weasel would make you go blind. Be careful.


37 posted on 11/09/2006 6:00:53 PM PST by Terpin (Missing: One very clever and insightful tagline. Reward for safe return!)
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To: Vermonter

They should have re-written the one with Corinne Bohrer as the "counselor" by reprising her role in "Dead Solid Perfect"!


38 posted on 11/09/2006 6:03:00 PM PST by tarheelswamprat (So what if I'm not rich? So what if I'm not one of the beautiful people? At least I'm not smart...)
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To: Enchante
Sums up the typical Mac-fanatic

I support users of both Mac and Windows (We have no Linux/Unix users outside the IT department).

Mac users are, indeed, quite arrogant about the alleged superiority of their Macs. Personally, I don't see it. But what do I know? I'm just an IT grunt.

39 posted on 11/09/2006 6:03:29 PM PST by irv
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To: Vermonter
Apple should just stop advertising for a month or two and let Microsoft destroy itself with ET phone home tattleware Vista.

Once a nation of computers starts running bloatware at half speed, Macs will look a lot better.
40 posted on 11/09/2006 6:04:19 PM PST by mysterio
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To: Vermonter

The "unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast" reminds me a lot of that 'smug little twit' Steve Jobs (whom I personally know) in his younger days. :-)


41 posted on 11/09/2006 6:10:35 PM PST by Jeff Gordon (History convinces me that bad government results from too much government. - Thomas Jefferson)
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To: irv

Hey! I liked those Mac ads, and have collected them all. They are masterpieces. I actually thought that they were clever in making both characters likeable, and not being too hard on the poor PC guy.

The best ad was the one with the PC guy's angel and devil, and the one with PC in his disguise to attempt to avoid spyware. The most recent one with the counselor was a great parody of social work, and another under-the-radar promotion for Mac.

The Mac is just better. After all, what kind of a user interface has you turn off your computer by hitting the "Start" button?

But I am not arrogant about this! The way I figure it, the lower orders have a perfect right to by inferior products if they wish.


42 posted on 11/09/2006 6:13:23 PM PST by docbnj
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To: Argus; All
Actually I thought the kid was pretty good in GALAXY QUEST as the nerdy fan who ends up saving the day.

No sh!t!!!

I thought I was good at facial and recognition but my hat's off!

BTW, is Sigourney Weaver hot as a blonde or what?

43 posted on 11/09/2006 6:14:58 PM PST by olde north church
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To: Vermonter

First the Dell Dude, and now this! Is nobody safe in computer advertizing?


44 posted on 11/09/2006 6:15:23 PM PST by meyer (Kerry - the voice of true democRAT feelings. Vote them out!)
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To: docbnj
The Mac is just better. After all, what kind of a user interface has you turn off your computer by hitting the "Start" button?

What kind of software isn't even compatible with over 90% of the computers on the planet?

45 posted on 11/09/2006 6:16:22 PM PST by Echo Talon
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To: Vermonter
Alas while viewing audiences felt that while the Mac Guy may have proved his case, most of them wanted to pummel the smug little twit into a coma and jump on his bleeding body until the cops arrived.

I believe I was first in line! :0)

46 posted on 11/09/2006 6:16:56 PM PST by Cowboy Bob (Liberalism in a parasite that ALWAYS kills its host.)
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To: docbnj

I'm a Mac user and I liked the commercials too. I don't believe I'm arrogant about my Mac computers either. But I must say, that I've been a member of FR since '97 and have yet to see a thread from a Mac user asking for tech help over some error message or crashed system.


47 posted on 11/09/2006 6:18:50 PM PST by mass55th (Courage is being scared to death - but saddling up anyway~~John Wayne)
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To: Vermonter

Good riddance. While I have no great love for Windoze, I found those commercials irritating and condescending.
When my family makes a move away from winblows, it'll be to open source most likely, not to Mac which I see as just a different colored hole.


48 posted on 11/09/2006 6:20:14 PM PST by visualops (artlife.us)
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To: mass55th

Most Mac users are likely over at DU.


49 posted on 11/09/2006 6:21:09 PM PST by CedarDave ("O Lord make my enemies ridiculous." ~ Voltaire. "Will John Kerry do?" - Lord (courtesy catpuppy))
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To: docbnj


Wow, docbnj, you pretty much captured "smug little twit" perfectly there, hehe.

This pretty much sums up most Mac users:
http://www.edharriss.com/images/fun/iproduct.jpg


50 posted on 11/09/2006 6:21:55 PM PST by Der_Hirnfänger
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