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Indian S.U.V. Maker Plans to Enter US Market
NY Times ^ | 11/17/06 | SARITHA RAI

Posted on 11/17/2006 10:01:24 AM PST by kiriath_jearim

BANGALORE, India, Nov. 16 — India’s leading sport utility maker plans to sell its S.U.V.’s and pickup trucks in the United States through an American distributor, bringing Indian-made vehicles to the United States for the first time.

“Half of the global sales in S.U.V.’s and pickups is in the United States and we want to capture at least a fraction of that to start with,” said Pawan Goenka, president of the automotive division of Mahindra & Mahindra, the Indian manufacturer. The United States is the “ultimate market,” he said in a telephone interview from Mumbai.

Mahindra & Mahindra plans to sell its vehicles through Global Vehicles U.S.A., a distributor based in Alpharetta, Ga. Global would import the first group of the Indian vehicles in about a year and distribute them through a dealer network. The distributor said it had signed on 130 dealers so far and would add another 70 in the coming months.

“No Indian company has dared so far” to enter the United States market, Mr. Goenka said. He added that the deal was a sign of a newfound confidence among Indian auto companies in their quality standards and cost-competitiveness.

The deal comes at a time when global automakers are, conversely, beating a path to India to manufacture and sell a variety of models in an effort to tap the growing number of young, affluent Indians in a country of 1.1 billion.

Just last week, Mahindra & Mahindra announced a joint venture with Renault to build a plant in India with a capacity of 500,000 cars a year, starting in 2009.

In the United States, Mahindra plans to initially introduce a sport utility vehicle and a pickup. A diesel-electric hybrid version of the S.U.V. would follow.

(Excerpt) Read more at nytimes.com ...


TOPICS: Business/Economy; Constitution/Conservatism; Culture/Society; Foreign Affairs
KEYWORDS: business; china; economy; india; mahindra; renault

1 posted on 11/17/2006 10:01:25 AM PST by kiriath_jearim
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To: kiriath_jearim

I don't suppose they'll be offering leather seats.


2 posted on 11/17/2006 10:02:49 AM PST by ElkGroveDan
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To: kiriath_jearim

How dare those greedy Americans grab up half the worlds SUV's. They should all buy little dinky cars like the enlightened Europeans.


3 posted on 11/17/2006 10:03:40 AM PST by unkus
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To: kiriath_jearim
...a joint venture with Renault...

Now there's a winner.

4 posted on 11/17/2006 10:04:20 AM PST by mgstarr
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To: kiriath_jearim

5 posted on 11/17/2006 10:04:43 AM PST by denydenydeny ("We have always been, we are, and I hope that we always shall be detested in France"--Wellington)
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To: kiriath_jearim
I don't know if this is one, but it popped up on a Google Images search


6 posted on 11/17/2006 10:05:34 AM PST by CertainInalienableRights
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To: CertainInalienableRights

7 posted on 11/17/2006 10:06:49 AM PST by CertainInalienableRights
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To: kiriath_jearim

Can't wait for the high-tech, whoosy commercial complete with the said vehicles swooping all over the Hindu-Kush, hinting that the average Indian spends his weekends rock-climbing and hiking the hinterlands, or towing oversized loads of raw lumber.


8 posted on 11/17/2006 10:07:09 AM PST by Wombat101 (Islam: Turning everything it touches to Shi'ite since 632 AD...)
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To: denydenydeny

ROFLMAO!! You read my mind!


9 posted on 11/17/2006 10:07:41 AM PST by areafiftyone (Politicians Are Like Diapers - Both Need To Be Changed Often And For The Same Reason)
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To: ElkGroveDan

LOL!!!.........


10 posted on 11/17/2006 10:07:45 AM PST by Red Badger (New! HeadOn Hemorrhoid Medication for Liberals!.........Apply directly to forehead.........)
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To: ElkGroveDan
the car looks like this:





and the interior (left hand drive)




pretty nice, eh?
11 posted on 11/17/2006 10:07:53 AM PST by Cronos ("Islam isn't in America to be equal to any other faith, but to become dominant" - Omar Ahmed, CAIR)
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To: CertainInalienableRights

With the purchase of your new SUV, we will include a free Squishy! Thank you and come again!"

12 posted on 11/17/2006 10:08:23 AM PST by Bosco (Remember how you felt on September 11?)
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To: kiriath_jearim

Hey' check out my new SUV, hop in for a ride.

Wow Bob nice car...it smells a little funny though.


13 posted on 11/17/2006 10:09:12 AM PST by word_warrior_bob
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To: Cronos

it's more a cross-over than a true SUV I think


14 posted on 11/17/2006 10:09:23 AM PST by Cronos ("Islam isn't in America to be equal to any other faith, but to become dominant" - Omar Ahmed, CAIR)
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To: kiriath_jearim

Indian vehicles have a long way to go in terms of quality. I remember reading a very negative review of a small SUV being sold in the UK, made by Tata. The only advantage it had according to the review was the very low pricing. And, of course, that's exactly how Japan and Korea and now China got their start in auto exports. Price first, quality later - unless the initial quality is too atrocious (e.g. Yugo), it's a formula that works.


15 posted on 11/17/2006 10:10:05 AM PST by AnotherUnixGeek
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To: CertainInalienableRights

That and this are the cars made for the Indian market. I doubt this is the same one being talked about in the main article.

16 posted on 11/17/2006 10:10:51 AM PST by CarrotAndStick (The articles posted by me needn't necessarily reflect my opinion.)
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To: AnotherUnixGeek

I hear it runs on Curry.


17 posted on 11/17/2006 10:11:15 AM PST by RolandBurnam (para mi tagline in ess spanyol markay dose)
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To: kiriath_jearim

"Scorpio", eh? I would've held out for the "Bangalore Torpedo".


18 posted on 11/17/2006 10:12:46 AM PST by andy58-in-nh
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To: kiriath_jearim

I talked to a guy with a Mahindra tractor. He says it's rugged and dependable.


19 posted on 11/17/2006 10:13:20 AM PST by Past Your Eyes (Do what you love and the ridicule will follow.)
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To: Bosco

LOL!

The Ganesh model promises a lot more trunk space!


20 posted on 11/17/2006 10:13:35 AM PST by headsonpikes (Genocide is the highest sacrament of socialism.)
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To: RolandBurnam
I hear it runs on Curry.

Just be sure not to stand behind the exhaust pipe....

21 posted on 11/17/2006 10:13:55 AM PST by andy58-in-nh
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To: headsonpikes

That's funny. I work with a Ganesh...


22 posted on 11/17/2006 10:15:38 AM PST by Bosco (Remember how you felt on September 11?)
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To: kiriath_jearim

And with the greenies declaring that SUVs are environmentally unfriendly, I guess the tagline at the end of the commercial can read "I am become death, the destroyer of worlds."


23 posted on 11/17/2006 10:18:23 AM PST by Tennessee_Bob ("Those who "abjure" violence can only do so because others are committing violence on their behalf.")
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To: Past Your Eyes

"I talked to a guy with a Mahindra tractor. He says it's rugged and dependable."

I bought a new one with a frontend loader about two years ago, to do some of my own land clearing. I told the wife then, that I would sell it after the work was all done. Now, forget it, I use it for all kinds of things. Never part with it. Very well put together machine.


24 posted on 11/17/2006 10:25:22 AM PST by mutley
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To: andy58-in-nh
"Scorpio", eh? I would've held out for the "Bangalore Torpedo".

Since Bangalore is looking to change their name to Bengaluru (for "boiled beans town") that puts a slightly different slant on the "Bengaluru Torpedo!" ;-)

25 posted on 11/17/2006 10:28:19 AM PST by ItsForTheChildren
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To: ItsForTheChildren
Since Bangalore is looking to change their name to Bengaluru (for "boiled beans town") that puts a slightly different slant on the "Bengaluru Torpedo!" ;-)

Then I definitely would not stand behind the exhaust pipe.

26 posted on 11/17/2006 10:38:55 AM PST by andy58-in-nh
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To: Tennessee_Bob

Something I would put on the back of my Excursion, if I had one.... But maybe put on my work truck (propane powered GMC 5500 complete with a 12 door johnson truck box)...


27 posted on 11/17/2006 10:41:28 AM PST by Schwaeky (Welcome to America--Now speak English or LEAVE!)
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To: kiriath_jearim

I wonder if their customer service call centers will be in Detroit.


28 posted on 11/17/2006 10:44:52 AM PST by freedomlover (Sorry, a tagline occurred. The tagline has been logged.)
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To: headsonpikes

I'm a former IT worker. Former. I understand your reference. :-)


29 posted on 11/17/2006 10:51:13 AM PST by Theo (Global warming "scientists." Pro-evolution "scientists." They're both wrong.)
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To: CarrotAndStick
IMO it looks indistinguishable from several products already successful here. That comment isn't meant to be negative, it is meant to pre-empt vapid "it looooooooooooks funny" comments.

India, eh? Better India than Malaysia, IMO. At least Indians aren't overwhelmingly raving mozzies.

When I learned (right or wrong) that Malaysians were largely BinLadin supporters I decided to purchase no Malaysian products, which seems to be a lotta music stuff these days.

30 posted on 11/17/2006 10:54:18 AM PST by WireAndWood (DNC: if it weren't for groupthink we'd have no think at all.)
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To: andy58-in-nh
I wouldn't be making too many jokes - I remember the jokes and derogatory comments that people used to make about Japanese cars in the 60s and 70s, and later about Korean cars in the 80s and 90s.
Nobody is laughing at Japanese or Korean cars anymore, just ask anyone in Detroit.
Given the availability of labor in India, you (and those in Japan and Korea) should look at this development with some measure of interest.
31 posted on 11/17/2006 10:54:25 AM PST by Stoigo
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To: kiriath_jearim

Hopefully it's nothing like the Chinese SUV that scored the worst ever on crash tests. You could just hear the Chinese engineers "The Western countries say a front collapsible crash zone is a good thing, so we'll do them one better and make the crash zone extend half way through the passenger compartment."


32 posted on 11/17/2006 10:55:11 AM PST by antiRepublicrat
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To: denydenydeny

My first thought exactly!


33 posted on 11/17/2006 10:56:27 AM PST by July 4th (A vacant lot cancelled out my vote for Bush.)
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To: WireAndWood
GAH!

EVERY PLACE I said "Malaysia" above I MEANT to say "Indonesia"...

I really do know what I meant... honest....

*hangs head, leaves room quietly*

34 posted on 11/17/2006 10:56:38 AM PST by WireAndWood (DNC: if it weren't for groupthink we'd have no think at all.)
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To: Stoigo

That's true - especially given the sorry state of American automakers. Where an Indian auto manufacturer could really do well is right at home- there is a rapidly-growing Indian middle class whose appetite for durable consumer goods is growing just as quickly.


35 posted on 11/17/2006 10:58:37 AM PST by andy58-in-nh
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To: mutley

Gee, you're lucky. My newest tractor is a '48 Farmall M! Well, I do have a couple in the '60s but they don't run.
":^/


36 posted on 11/17/2006 11:34:20 AM PST by Past Your Eyes (Do what you love and the ridicule will follow.)
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To: Past Your Eyes

Rubber parts and paint god for about ONE (1) year.


37 posted on 11/17/2006 12:27:53 PM PST by TweetEBird007
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To: kiriath_jearim

I can hardly wait. If all the Indians who already live here buy one, they'll have a built-in market. My Indian doctor, however, drives a Mercedes. He doesn't drive it very well, but he drives it.


38 posted on 11/17/2006 12:30:53 PM PST by ozzymandus
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To: ozzymandus

My doctor is an Englishman and I don't know what he drives. But I like him because he has small fingers.


39 posted on 11/17/2006 2:04:51 PM PST by Past Your Eyes (Do what you love and the ridicule will follow.)
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To: Cronos

Looks like they're importing Hyndai consoles and controls.


40 posted on 11/17/2006 4:45:42 PM PST by muawiyah
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To: mutley
One of the ways to build quality into a device is to simply limit the number of different production models.

The Soviets used to do this with what became known as the Belarus (tractor). Had small, medium and large size chassis, drive-trains and power take-away, and similarly scaled engines.

There's one with a Ford label on it at the San Diego county Steam Museum in Vista, CA. Looks like it was made in the 1930s or maybe even earlier, yet it also looks like someone was using it until recently.

We found another one there without a label but it'd been modified. Still had grease drippings demonstrating it hadn't been sitting around rusting.

Following that pattern there's no reason an Indian manufacturer can't produce high quality, reliable products for long term use.

41 posted on 11/17/2006 4:51:48 PM PST by muawiyah
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To: muawiyah

"Following that pattern there's no reason an Indian manufacturer can't produce high quality, reliable products for long term use."

I feel like that's what I got. It's a no frills tractor, with a simple gearbox and clutch, a heavily built diesel engine and standard hydraulic system. It is a full size farm tractor, not the midsize versions that are so popular now from John Deer or Ford and Kubota. It is built like a tank, and I was nicely surprised how large of an oak tree that I could just push over.

Anyways, it was the most tractor I could get for the same money, and I am not disappointed. I fully expect it to be passed on to another generation or more when I'm gone. If you have some acreage, it is very handy for many, many things.


42 posted on 11/17/2006 5:28:34 PM PST by mutley
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To: Past Your Eyes

Are you talking about prostate exams? Been there, felt that.


43 posted on 11/17/2006 6:31:40 PM PST by ozzymandus
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To: ItsForTheChildren

boom, boom.....


44 posted on 11/17/2006 6:57:56 PM PST by Cronos ("Islam isn't in America to be equal to any other faith, but to become dominant" - Omar Ahmed, CAIR)
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To: WireAndWood

Malaysia is a bit complex -- it is 57/60% Malay who are all mostly Muslims and the remaining 40% are either Chinese (mixture of Buddhist, Christian, Chinese religions) and Indians (Hindus, Sikhs, Muslims). The percentage of muslimes isn't overwhelming as in Pakiland, but like anywhere, if the muslimes have even 51% majority, they impose their will on everyone else.


45 posted on 11/17/2006 7:00:10 PM PST by Cronos ("Islam isn't in America to be equal to any other faith, but to become dominant" - Omar Ahmed, CAIR)
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To: ozzymandus

";^)


46 posted on 11/17/2006 7:54:18 PM PST by Past Your Eyes (Do what you love and the ridicule will follow.)
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