The explanation of conservative values and free market principles has not stemmed the tide of ethnic earmarks and affirmative action set asides. You are trying to make an omlette without breaking the eggs. Do you also oppose lawsuits to ban the use of race in college selection decisions?
The whole issue of fairness and the removal of race-based decisions has to be addressed head on, because the left is far too entrenched to allow a genuine dialogue on the issues. Raising will undoubtedly aggravate some, especially the beneficiaries.
I agree with you that this scholarship issue has some of the hallmarks of a cheap stunt, but as far as I can see without these occasional act of political theater there will be no discussion of the issues. I do think what would make this more effective is if the BUYR could ensure that there numbers include individuals from every type of background and that any "dialogue" provoking actions reflect a consensus of alll the members of the BUYR.
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The point is that this stunt will accomplish no good, the issue is less than trivial at best and the damage to GOP-Black America relations is significant. In other words, this is stupid.