Skip to comments.Army Debuts New Slogan In Recruiting Commercials
Posted on 11/22/2006 11:55:37 AM PST by BeAllYouCanBe
The Army, facing another tough recruiting season, launched a $200 million-a-year advertising campaign this month and unveiled a new slogan: "Army Strong." The campaign's core message is that the Army builds not only physical but also mental and emotional strength in recruits, bonding them into a powerful, close-knit team. "There's strong, and then there's Army strong," a deep male voice intones as martial music rises from a brass band in the background. The television ads, launched nationwide for Veterans Day along with Internet placements and other outreach, omit all but the most fleeting images related to the all-volunteer Army's biggest endeavor ever: the war in Iraq. The main 30- and 60-second ads show soldiers jogging in formation, scaling a rope obstacle course and leaping out of a helicopter -- all take place in what appear to be familiar, grassy, domestic settings. The only brief glimpse of what could possibly be Iraq is of a group of soldiers hastily raising a tent -- although, unlike others in the ad, these soldiers wear no helmets or body armor. There are obvious reasons the Army might not want to underscore to potential recruits, and their parents, that signing up these days almost inevitably means deployment to combat zones in Afghanistan or Iraq, where the majority of the more than 2,850 killed and 21,000 wounded have been soldiers. The Army missed its fiscal 2005 recruiting target by more than 6,000 soldiers but rebounded last year with the aid of thousands of added recruiters, a doubling of the maximum enlistment bonus to $40,000 and some eased standards. The Army begins fiscal 2007 with another hefty target of 80,000 recruits and only about 15 percent already in the pipeline -- compared with a goal of 25 to 30 percent.
(Excerpt) Read more at washingtonpost.com ...
thanks for your note. Have you seen the commercial? I think you would like it:
That should read: "Air Force, free Golf for life!"
Just curious...was your daughter a 45B or 45K? Assigned to an FSB or MSB? She wasn't actually assigned to an infantry unit as per manning table, was she...? I appreciate their service...
My daughter was a 92Y which is a supply specialist but she got into fixing weapons which is part of the job.
She was with the HHQ company 2ID in Korea and was about 6 miles from the DMZ. In the states she was at another HHQ company in Benning.
I don't know what a FSB or MSB is.
Forward support battalion (attached to a brigade or regiment) or Main support battalion (division).
ah, I see...sounds like she was either at Red Cloud or Casey...FSB and MSB is Forward Supply Battalion/Main Supply Battalion, respectively, although I think the Army has realigned those functions recently...good luck to all of you, and have a great Thanksgiving...