Posted on 01/02/2007 9:47:39 PM PST by neverdem
Cheese is to be treated as junk food under new advertising rules for children's television.
Commercials promoting it will be banned during children's TV programmes and those with a large proportion of young viewers.
The rules, which come into force this month, are part of a Government drive to reduce children's exposure to foods high in fat, salt and sugar.
Much to the disgust of its makers, cheese is to be regarded in the same light as crisps, sugary cereals and cheeseburgers.
In fact, under the criteria used by the Food Standards Agency to determine junk foods, such products are actually regarded as healthier than cheese.
The ban follows evidence that TV commercials have an indirect influence on what children eat and are contributing to obesity in the young.
The Food Standards Agency model assesses the fat, sugar and salt content in a 100g or 100ml serving of food or drink.
But the British Cheese Board points out that a typical portion of cheese was 30 to 40g - not the 100g used in the agency's model.
Most cheese would be exempt from the ban if a typical portion had been used in the calculations, according to the board.
It pointed out that cheese was one of the most 'nutritionally complete' foods.
The National Farmers' Union described the decision as ' nannying gone mad'.
'To suggest there is anything inherently harmful about cheese is absurd,' spokesman Anthony Gibson said.
'There is no such thing as a bad food. It is just how much of it you eat, in what balance and how much exercise you take.'
He said the new rules were 'of no use to consumers', adding: 'It may very well put them off eating healthy things.'
Mary Quicke, who runs Quickes Cheese in Devon, producing handmade cheddar, said the rules had left her 'speechless'. ' Frankly, i t's bonkers,' she told BBC Radio 4's Today programme.
She said the FSA's decision to assess cheese using a 100g portion was ridiculous. 'Imagine eating 100 grams of cheese - that's four ounces. You would have to be a pretty dedicated eater of cheese to get around that.'
Other foods banned from advertising during children's TV include: Marmite, Flora Lite, half-fat cheddar, Dairylea triangles, bran flakes, camembert, sugar-coated puffed wheat, instant hot oat cereal, Jaffa cakes, reduced calorie mayonnaise, multi-grain hoop cereal, half-fat creme fraiche, takeaway chicken nuggets, potato waffles, Greek yoghurt (from sheep's milk), ham, sausages, bacon rashers, low-fat spreads, peanuts, cashew nuts, pistachio-nuts, peanut butter, raisins, sultanas, currants, low-fat potato crisps, olive oil, butter, pizza, hamburgers, tomato ketchup, chocolate, brown sauce, cola and lemonade.
Foods which escape the ban include: Plain fromage frais, fish fingers, lasagne ready meals, currant buns, malt loaf, frozen roast potatoes, chicken curry with rice ready meal, frozen oven chips, sliced white bread, cottage cheese, supermarket frozen chicken nuggets, milk, brazil nuts, canned strawberries in syrup, diet cola and chocolate-flavoured milk.
health nazi - nanny state ping
Back when I was a youngin cheese was considered health food.
If it ain't grease, it ain't food.
I'll teach my kids, and they can teach theirs.
The Nanny State, coming soon to a country near you!!
I think God created angry murderous islamo-nazis to slice
off the heads of liberal do-gooders who go around helping
everyone by telling them what to do, sort of poetic justice.
Types of cheese outlawed: Red Leicester, Tilsit, Caerphilly, Bel Paese, Red Windsor, Stilton, Emmental, Gruyère, Norwegian Jarlsberg, Liptauer, Lancashire, White Stilton, Danish Blue, Double Gloucester, Cheshire, Dorset Blue Vinney, Brie, Roquefort, Pont l'Evêque, Port Salut, Savoyard, Saint-Paulin, Carre de l'Est, Bresse-Bleu, Boursin, Camembert, Gouda, Edam, Caithness, Smoked Austrian, Japanese Sage Derby, Wensleydale, Greek Feta, Gorgonzola, Parmesan, Mozzarella, Pipo Crème, Danish Fynbo, Czechoslovakian sheep's milk, Venezuelan Beaver Cheese, Cheddar, Ilchester, and Limburger.
They best not come near my velveeta when I'm preparing grilled cheese sandwiches!
What no Jack on the list?
chocolate-flavoured milk okay, but lemonade is not.
Vegetables aren't food. Vegetables are what food eats.
Is this more of Bill Clintoons doing? You have to laugh at the ridiculousness of this, else you would cry. I know people who had kids that would only eat cheese sandwiches or peanut butter sandwiches.. they grew up just fine and not fat.
That must be the "book end" to my theory! I LIKE it!
Crusty Bread:
And Foaming Brown Ale:
Breakfast of Champions
Oh no, not the CHEESE!
Mark
Mark
"What no Jack on the list?"
Shhhh...Not so loud. *whispered* The only reason it's not on the list is because they don't know Jack. :-D
Good one :)
Wow, you must be one really old dude! :P
Like one poster said, it's the processed cheese crap that's bad. Nothing wrong with the real stuff! As for myself, I'm addicted to swiss. Nobody better touch my holey cheese!
NOOOOOOOOOOO!!!!!!!
Yes, children, if you eat nothing but cheese and sit on your butts all day every day........this might not be good for your health.
I'll just keep living by my grandma's credo....."everything in moderation".
"I hanker for a hunk of CHEESE"
Remember the ads on ABC back in the 70's?
"Put a piece of cheese between two round crackers! Now you've got yourself a wagon wheel!"
C.S. Lewis said it best: "I'll take a despot over a moralist any day. A despot's efforts wax and wane over time, but the moralist sees no end and never tires in doing right."
Ugggg..
Ooooooo, yuck! Stilton! Btthhhhppphhhhhooooey! My Father-in-law's wife sent us an entire round of that nasty glop last year for Christmas. We gave it to an English chap at work. It took every ounce of discipline I had to refrain from sending her a FRUITCAKE!
Cheeeeeese, Grommit!
CHEESE?!?!?!?
Come on, cheese is the staff of life!
Some problems will not be solved until worthless $120,000-a-year bureaucrats are rounded up at gunpoint, horsewhipped, and run out of town.
Yipes! I thought this was a joke at first. What in the heck is this world coming to? Sheesh!!!
Casu Marzu:
Derived from Pecorino Sardo, casu marzu goes beyond typical fermentation to a stage most would consider to be decomposition, brought about by the digestive action of the larvae of the cheese fly, Piophila casei. These larvae are deliberately introduced to the cheese, promoting an advanced level of fermentation and breaking down the cheese's fats. The texture of the cheese becomes very soft, with some liquid (called "lagrima", from the Sardinian for "tears") seeping out. The larvae themselves appear as transparent, white worms, about 8 mm (1/3 inch) long. When disturbed, the larvae can jump for distances up to 15 cm (6 inches), prompting recommendations of eye protection for those eating the cheese. Some people clear the larvae from the cheese before consuming; others do not.
Appearance and taste Yaroslav Trofimov, writing in the August 23, 2000 edition of The Wall Street Journal, describes the cheese as "a viscous, pungent goo that burns the tongue and can affect other parts of the body". Susan Herrmann Loomis reports an encounter (in a 2002 Bon Appétit article):
He … grabbed a piece of pane carasau, the traditional flatbread of Sardinia, rinsed it quickly under water to soften it and went to a large glass jar on a side table. He opened the jar, scooped out a mound of what looked like thick cream, and folded the bread around it. …When he was finished I asked what he had eaten, and he got up to show me. Inside the jar was pecorino, busy with small, white worms. I'd heard about this cheese, but this was the first time I'd gotten so close. … A friend of his … said, 'It's formaggio marcio [literally, "rotten cheese"], cheese with worms. It's a delicacy. It's the most beautiful gift you can give a Sardinian shepherd.'
The cheese is typically consumed with Sardinian bread (pane carasau) and Cannonau, a strong red wine.
The above:
Country of origin: Italy
Region, town: Sardinia
Source of milk: Sheep
Pasteurized: No
Texture: Soft
Aging time: 3 Months
Certification: none
No, I won't share, no matter how loud you squeal - get your own! :p
We raise sheep; pinging my sis for a new business idea!
Q: Do you in fact HAVE any cheese?
A: Of course, sir. It's a cheese SHOP.
<<---stealing your comment, too !
"Cheese is to be treated as junk food under new advertising rules for children's television"...There goes the food pyramid.
Swiss, Provolone, Parmesan, Stilton, Limburger, Roka Blue, or Velveeta?
Do they include that yellow liquid plastic-goop at Take-A-Smell Taco Bell?
What they mean by "cheese" DOES make a difference.
Is the "strong, red wine" to kill the flavor of the cheese, or that of the sardine bread?
Ahhh! An excellent fishing cheese.Your lunch and bait , all rolled into one!
Doubt I could eat it. Have to be awfully hungry.
Just so you know it goes for about $32.00 the pound in Vermont.We had 4 ounces of it over Xmas, cost us $8.00. So if you gave away a whole round , well, your charity is overwhelming!
I am sure your Mother-in-law would have loved the fruit cake, especially if you rummed it up.She is British I take it?
This cheese can be a health risk and is expensive (on black market as EU bureaucrats has banned it of course):
From Wikipedia
"Piophila casei larvae can pass through the stomach alive (human stomach acids do not usually kill them) and take up residency for some period of time in the intestines, where they can cause serious lesions as they attempt to bore through the intestinal walls."
That is why strong red wine and thorough chewing might be recommended. On the other hand, when larvae are not moving it can mean that cheese is not good for consumption anymore.
No, she's not British. Every year she sends us some kind of food which we don't like, and always expensive. (Trust me, it's just her way of saying she has the "class" we can't afford.) The fruitcake (a Safeway special) would have sent her a message for sure! I had the decency not to send it. You'd have to know this woman to understand.
OK. That's to adventurous for me! I wonder, in making up a place setting, where does one put the 'eye protection'? To the right of the butter knife?
Give me a can of squirt cheese and a tube of ritz crackers and I'm happy.
But I never lucked out to the point we got a Stilton Cheese! LOL.
But I can tell you that smoked herring makes a pretty good retaliatory gift.
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