Skip to comments.Pizza Chain: We don't need no stinkin' dollars
Posted on 01/07/2007 2:36:11 PM PST by kellynla
Pizza lovers who don't happen to have American currency on them can still purchase their favorite pies with Mexican pesos, thanks to a Texas-based restaurant chain.
Starting this week, Pizza Patrón outlets, which caters heavily to Mexicans, will offer the alternative form of payment.
"We're trying to reach out to our core customer," Antonio Swad, president of Pizza Patrón Inc., told the Dallas Morning News.
"We know they come back [from Mexico] and have pesos left over. We want to be a convenient place for them to spend their pesos."
It's believed no other food chain operating so far from the Mexican border is allowing customers to pay with foreign currency.
Swad said he's prepared to take criticism from American consumers possibly offended by the bypassing of greenbacks.
"We're not really interested in finding the safest spot on the board," he told the paper. "We know the purity of our intention, and we're willing to take the heat when there is heat."
About 60 percent of Pizza Patrón customers and 45 percent of its franchisees are Hispanic.
"If you're not in a border town, I don't see the functional benefit," said Juan Faura, president and chief executive of Cultura, a Dallas-based marketing and advertising firm. "I would see it as a move by the chain to communicate unequivocally to the Hispanic market that they are for them."
"I don't see any other reason for it," Faura added.
Andrew Gamm, Pizza Patrón's director of brand development, said the company has already seen customers spending "a couple hundred pesos" without any advertisement of the service during a test in a Mesquite location.
Founded in 1986, Pizza Patrón has gone from four locations to 59 and more than 40 under development across the American Southwest.
(Excerpt) Read more at worldnetdaily.com ...
I don't see the problem here.
Greedy capitalists! :-)
As long as they don't take dollars and give pesos in change!
It is their company, I don't care if they take old beer bottles for payment.
Algore invented pizza. That's an Inconvenient Truth.
That will be 150 pesos please.
I have a few pesos, who in W. Texas doesn't? I've often thought of using my Mexican money in the local stores who cater to the Mexican people.
This could catch on, if Mexican Dinero is considered legal tender, that's what I'll use! LOL!
Up here we always have some canadian change in our pockets. I went to Texas once and didn't think anything of it when I handed a cashier a Canadian quarter. She looked at me like I was an idiot trying to rip her off.
I know in Toronto I've had no problem spending US dollars, and it's not particularly close to the border.
Do they accept gold bouillon?
That would be smarter.
Well, she probly aint never saw such a thang before!
Isn't that their trademarked figurehead The Pizza Banditio?
Come now, this is Texas, she didn't think you were an idiot because she thought you were trying to rip her off...she thought you were and idiot because you went to Canada. :-)
"The same people who cry about dollars going to Mexico"
Well here we are, only the seventh day in the year and you've already made the top of the list of the 2007 Tagline Award "Freedom of speech makes it easier to spot the idiots" with your inane comment.
And what was your screen name before you got banned and took "wiffle head" on 12/11?
This is not new.
It was interesting spending US dollars in the Yukon and getting more back in Canadian change than what was tendered.
The law enforcement folks ought to harness this and sell pizzas too. When they arrive, give them their pizza and a road trip back to the country they ILLEGALLY CAME FROM!
Currency is fungible, dollars,euros,pesos,escudos,or whatever.
If my customers want to pay in any legal currency fine with me..
Bingo. They are going to rip off the mexicans, and get favorable PR for doing it.
Pizza Hut in Mexico City accepts dollars.
I have all these $3 Clinton dollars.....I think the massage parlor accepts them.
My wife and I were landed immigrants in Canada when we drove down to Amarillo one Christmas to visit my parents. The wife was born in Wisconsin, me in New Mexico.
We were about to leave a drugstore in Amarillo, when a passerby noticed us getting into a car with Ontario plates.
"Welcome to America," this Texas said in a friendly manner.
Not wanting to be churlish, I faked my best Canadian accent, and said, "Thank you very much."
It's good business. Another smart entreprenuer makes a buck, er, peso.
Sounds like good business practice.
They are free to do what they want to increase their business and hats off to them for being innovative.
I have a Pizza Patron' near my office, I'll have to go try it out.
Many years ago on a trip to Canada we stopped at a border town and the little store where we shopped took both US dollars and Canadian dollars. Prices were listed for both currencies, and it was very convenient.
I was in Mexico for New Years, and I paid in dollars and pesos in the stores and cantinas, depending on what I had. Its common in Mexico.
Well, you were. It was only worth about 18 cents.
Yes other than many people pay by check and plastic of form or another.
That would go to zero for pesos.
Is that low sodium or regular gold bouillon...
Perhaps someone should explain to them that dollars are the official currency of the United States of AMERICA. If they want pesos so badly, why don't they move their operation to a country where the peso is the national currency?
There is only one legal tender in the US to settle debts....
Mexican peso's do not fall under legal tender here...
I do believe that the chain is violating US law. If they set themselves up as a registered currency exchange (highly regulated) then they could exchange the peso's for dollars.....then for pizza....
Even US States are no longer allowed to print currency any longer...only the Feds...
No big deal. Happens every day within 100 miles either side of the US/Canadian border.
-just so they do not try to not collect and pay sales tax.
Pizza Hut in Mexico City accepts dollars.
When I was stationed in Germany all the bars and clubs accepted U.S. dollars. I'm pretty sure the U.S. dollar is welcome everywhere in the world, especially in countries where the government expressly forbid their citizens them.
Then you'd better tell the T-Men to shut down every Wal-Mart, gas station, and convenience store north of Bangor, Maine.
Violating US Law?...Nope. If someone wants to pay you with potatoes or pop bottles it's fine. The Gov't only requires you declare the value of those potatoes or pop bottles or pesos, or drachma as income denominated in dollars.
I don't either. They are free to take any currency they wish.
Did you ever trade a Willie Mays for a Mickey Mantle?
Was that against the law?
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