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Snickers (dustup)
Philadelphia Inquirer ^ | February 6, 2007 | Daniel Rubin

Posted on 02/06/2007 2:41:10 AM PST by Cincinatus' Wife

We need to go back for one more bite of that Snickers Super Bowl ad.

Monday a blogstorm kicked up over the ad that showed two mechanics fighting over a Snickers bar and inadvertently kissing, with the largest gay civil rights group calling on the Mars Inc., the candy company, to pull several alternative endings and related material from its Web site.

And before the day was done, the material had been pulled, as were plans to show one of the alternate endings during the Daytona 500 telecast.

Here was Ameriblog's mid-day headline: "Snickers Superbowl Web site promotes violence against gays and lesbians. Bears & Colts players react in disgust, on camera, to gays."

The ad, which aired during Sunday's game, showed two guys working on a car. One is leaning over the hood, eating a Snickers bar. The other can't help but start chewing on the free end. They work their way toward the middle until they realize their lips have touched. Then, calling for a manly act, each rips a clump of hair from his chest.

But that wasn't the problem.

"You ain't seen nothin' yet," writes John Aravosis, a DC political consultant on his Ameriblog site. Aravosis, who had advocated against anti-gay actions in creating the StopDrLaura.com site and the Matthew Shepard Online Resources, took issue with the now-down Snickers site's showing the reactions of three Bears and two Colts players who had watched the ad. He also questioned three alternative endings to the spot.

I didn't see video of the player's reactions before the site was changed. Aravosis reports that one player said, "That ain't right." A second made a face twisted with disgust.

"These guys are role models for kids, and they're telling America's kids ... that two guys kissing ain't right," Aravosis writes.

One of the alternative endings had a third guy approaching after the close encounter. Brushing his hair from his eyes, he asked "is there room for three on this Love Boat." In another, instead of pulling out chests hair after the kiss, they drink motor oil and anti-freeze.

Aravosis writes, "They guzzle it down, screaming at the top of their lungs, making them sick to their stomachs. The ad is vaguely violent - better to die than be gay."

The next one might be worst, by Avarosis' account. After the kiss, one picks up a wrench and attacks the other. Then the second slams the hood of the car of the head of the other. Aravosis: "Yes, the appropriate reaction to a guy kissing you is to beat the crap out of the guy who kissed you. Maybe Snickers should rename this ad 'Matthew Shepard."

He concludes:

The entire thing is absolutely sickening. And while I can appreciate that Snickers didn't overtly think that promoting violence against gays and lesbians is "funny," they knew what they were doing. They were gay-bashing for fun. And they didn't just cross the line - they left the line in the dust.

My first reaction when I read this, was that he was making much ado about nothing. Particularly when the progressive blogger noted that the family that owns Mars is a big supporter of the Republican party. Leaving his feet to the throw a punch, I thought.

But what was up with showing ball player after ball player react to the video? And after watching the now-pulled alternative endings, which can still be seen here, I'm wondering what the ad agency and Mars officials were going for. Making fun of rednecks? As some Ameriblog readers concluded.

Not everyone reading Ameriblog was as outraged. A commenter, signing his opinion Just Some Guy, wrote:

Now I realize that with the new Democratic majority in Congress, and the rising liberal sentiment in this country, that some people are going to want to flex their muscles. And rightfully so.

However, wouldn't it be best to use some form of restrain, rather than picking knee-jerk fights over every little thing which may offend someone? The entire air of "political correctness" from the '80s is exactly the vehicle the neofascists rode in to power, and it's resurgence was used by GWB to rally his base.

There's a difference between a racist tirade by Michael Richards or Michelle Malkin, and a joke by Sara Silverman or Lisa Lampinelli. The difference is malice, and I just didn't see the malice in the commercial.

I would suggest shrugging off things said in jest. Otherwise you are going to end up crying wolf, and that's the same reason people are currently tuning out GWB and his fearmongering. Please, don't set yourself up to be tuned out- it weakens us all.


TOPICS: Culture/Society; Extended News; News/Current Events
KEYWORDS: achillwind; advertising; demographics; downourthroats; filmactorsguild; frenchkissing; gaystapotactics; helikesthebrown; hersheyhighway; hersheysquirts; homosexualagenda; inourfaces; lavendarmafia; snickers; stopdrlauradotcom; thoughtcrime; whatcanbrowndoforyou; wrongonmanylevels
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1 posted on 02/06/2007 2:41:13 AM PST by Cincinatus' Wife
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To: Cincinatus' Wife
"These guys are role models for kids, and they're telling America's kids ... that two guys kissing ain't right," Aravosis writes.

Er, because it ain't?
2 posted on 02/06/2007 2:43:34 AM PST by dyed_in_the_wool ("O you who believe! do not take the Jews and the Christians for friends" - Koran 5.51)
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To: Cincinatus' Wife

So now the gays are btchin over what might have been? All I know is after seeing that commercial I may never eat a snickers again. That was my favorite candy bar too, it just turned my stomach that much.


3 posted on 02/06/2007 2:51:26 AM PST by Dosa26 (It is purpose that created us, that connects us, that pulls us, that guides us, that drives us)
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To: dyed_in_the_wool

http://www.metacafe.com/watch/354910/watch_out/


4 posted on 02/06/2007 2:52:33 AM PST by BigDaddyTX (Don't Mex with Texas)
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To: dyed_in_the_wool; Clint N. Suhks; lentulusgracchus

It ain't. The two guys are portrayed as straight. If they were portrayed as gay, then "Ameriblog" might be right.


5 posted on 02/06/2007 2:54:02 AM PST by Bryan
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To: Dosa26

Finally something gays and straights can agree on. We all hate that commercial.


6 posted on 02/06/2007 2:57:11 AM PST by saganite (Billions and billions and billions-------and that's just the NASA budget!)
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To: Cincinatus' Wife
"These guys are role models for kids, and they're telling America's kids ... that two guys kissing ain't right," Aravosis writes.

And the problem with that is?

7 posted on 02/06/2007 3:00:37 AM PST by BlessedBeGod (Benedict XVI = Terminator IV)
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To: Dosa26

This is a bit off the point but I can't resist - from now on we should only refer to these bipeds as homosexuals. Everytime we use GAY instead of HOMO we're giving up ground to these silly (but dangerous) creatures. I feel better now.


8 posted on 02/06/2007 3:09:03 AM PST by wally-balls
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To: Cincinatus' Wife
"Yes, the appropriate reaction to a guy kissing you is to beat the crap out of the guy who kissed you."

I thought that was the correct response to an attempted sexual assault.

9 posted on 02/06/2007 3:09:54 AM PST by Caipirabob (Communists... Socialists... Democrats...Traitors... Who can tell the difference?)
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To: Caipirabob
I thought that was the correct response to an attempted sexual assault.
No, no, no...you file a lawsuit, not beat the crap out of them.
The lawyers do the beating for you.
10 posted on 02/06/2007 3:18:44 AM PST by philman_36
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To: wally-balls

Well said.


11 posted on 02/06/2007 3:19:22 AM PST by Joe Boucher (an enemy of islam)
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To: Caipirabob

The ad's "humor" was lost on me.

What were they thinking?

Maybe I'm not their target audience.


12 posted on 02/06/2007 3:20:26 AM PST by Cincinatus' Wife
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To: Cincinatus' Wife
Yes, the appropriate reaction to a guy kissing you is to beat the crap out of the guy who kissed you. Maybe Snickers should rename this ad 'Matthew Shepard."

Let the reeducation camps commence.

I hated the ad, because it was sick and violent. I hated all the commercials that had this "cartoon" violence. I also hated the ad because it shows two men engaged in gross behavior. Yes, homosexuality is gross and horrible. It appears that 10-year olds wrote these moronic ads.

The reaction from "gays" is now becoming Stalinesque.

First, some actor calls another actor on Grey's Anatomy a "fag" - and the guy was a homosexual - and he has to check into "rehab" to overcome his "hatefulness."

Then, we get this sick ad, and the gays are angry because the players who saw it were disgusted by the homosexual angle. Well, so were millions of Americans. Moreover, many many players on the Colts and Bears are Christians. They both have Christian coaches, and their leadership has led many of those players to Christ. I am certain this is part of the homosexual attack against the players.

The homosexuals want anyone who does not "celebrate" their dirty and disgusting acts to be sent to Soviet style mental clinics and gulags.

If we don't stand up to the homosexuals, socialists, and atheists in our midst, we will suffer a terrible fate. Thought Crimes are now a reality.

God have mercy on us.

13 posted on 02/06/2007 3:23:04 AM PST by SkyPilot
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To: Cincinatus' Wife

Actually, I thought it was quite funny.


But the commercial I REALLY liked (and I don't know if it was part of the Superbowl commercials), was the Burger King commercial with all the guys singing "I am Man". hilarious!


14 posted on 02/06/2007 3:24:20 AM PST by sneakers
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To: SkyPilot

I know what you mean about the violence.

I hate Capitol One commercials, the "what's in your wallet?" ad campaign, for that reason.


15 posted on 02/06/2007 3:36:40 AM PST by Cincinatus' Wife
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To: Cincinatus' Wife

"These guys are role models for kids, and they're telling America's kids ... that two guys kissing ain't right," Aravosis writes.


One of the alternative endings had a third guy approaching after the close encounter. Brushing his hair from his eyes, he asked "is there room for three on this Love Boat." In another, instead of pulling out chests hair after the kiss, they drink motor oil and anti-freeze.


Aravosis writes, "They guzzle it down, screaming at the top of their lungs, making them sick to their stomachs. The ad is vaguely violent - better to die than be gay."


The next one might be worst, by Avarosis' account. After the kiss, one picks up a wrench and attacks the other. Then the second slams the hood of the car of the head of the other. Aravosis: "Yes, the appropriate reaction to a guy kissing you is to beat the crap out of the guy who kissed you. Maybe Snickers should rename this ad 'Matthew Shepard."


They all seem like reasonable responses to disgusting, sick, unnatural behavior.
Whats the problem here?


16 posted on 02/06/2007 3:40:27 AM PST by Adder (Can we bring back stoning again? Please?)
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To: Cincinatus' Wife

I would have enjoyed seeing a third mechanic step in and kick both of their a$$e$. Maybe after donning a pair of latex gloves.


17 posted on 02/06/2007 3:41:55 AM PST by Niteranger68 (Point your toilets towards Mecca!)
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To: Cincinatus' Wife

I found it completely void of humor and nasty and when I looked at my husband his faced was contorted into that disgusted look that one of the players had described in this piece. I have no idea who they were targeting with it but they sure missed their mark with middle America.


18 posted on 02/06/2007 3:44:29 AM PST by ShadowDancer (Life is not tried, it is merely survived if you're standing outside the fire.)
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To: SkyPilot

One more point.

I dare say many "in your face" homosexuals are narcissists.

They love this attention.


19 posted on 02/06/2007 3:54:40 AM PST by Cincinatus' Wife
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To: Cincinatus' Wife
They would've been better of having Bill Murray mistake their product for a turd.
20 posted on 02/06/2007 4:17:27 AM PST by BallyBill (Serial Hit-N-Run poster)
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To: wally-balls

Try this, they are victims of "SSAD"...Same Sex Affection Disorder.


21 posted on 02/06/2007 5:01:58 AM PST by 50sDad (Liberals: Whining about your good time for a hundred years!)
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To: ShadowDancer

What were they thinking? What retailer of chocolate products goes into a project thinking..."I wonder how I can, forever and always, make my delightful confection that people already love be associated with two guys kissing?"


22 posted on 02/06/2007 5:03:45 AM PST by 50sDad (Liberals: Whining about your good time for a hundred years!)
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To: Dosa26
How do you mean, "what might've been?" The other ads were on the site for voting as was the video reaction of the football players. Mohammed was one with the scrunched-in-disgust nose.

The ad campaign was tiresome trash whatever perspective you come from on homosexuals.

Some public affairs director claimed:

"As with all of our Snickers advertising, our goal was 
to capture the attention of our core Snickers consumer."

"Feedback from our target consumers has been positive. In 
addition, many media and website commentators of this year’s 
Super Bowl commercial line-up ranked the commercial among 
this year’s best..." 

"We know that humor is highly subjective and understand that
some people may have found the ad offensive. Clearly that
was not our intent..."

23 posted on 02/06/2007 5:08:26 AM PST by newzjunkey (Hillary: Jimmy Carter in a pantsuit.)
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To: SkyPilot
Let the reeducation camps commence.

The ones to "fix" the homoesxuals?

(/sarcasm)

24 posted on 02/06/2007 5:12:54 AM PST by newzjunkey (Hillary: Jimmy Carter in a pantsuit.)
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To: Cincinatus' Wife

"These guys are role models for kids, and they're telling America's kids ... that two guys kissing ain't right," Aravosis writes"

They are very good role models. Two guys kissing ain't right.


25 posted on 02/06/2007 5:16:37 AM PST by imskylark
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To: 50sDad; All
Oh for chrissakes.

It's a freaking commercial.

Snickers candy bars have been around since I was in the womb.

IT WAS FUNNY!

Two heterosexual guys get so engrossed in tasting a snickers they totally forget everything until they are startled back to reality that their lips touched.

At that point the ONLY message they wish to send is that they are macho...so they tear out their chesthair.

For anyone that has seen The 40 Year Old Virgin the waxing scene was one of the funniest scenes ever.

BTW, I STILL LOVE SNICKERS!

You all are over-reacting morons.

26 posted on 02/06/2007 5:21:14 AM PST by DCPatriot ("It aint what you don't know that kills you. It's what you know that aint so" Theodore Sturgeon))
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To: 50sDad

Remember the scene in Caddy Shack with the Baby Ruth floating in the pool? That's pretty much what that commercial did to me with Snickers now, too. Except at least the scene in Caddy Shack was funny.


27 posted on 02/06/2007 5:21:37 AM PST by ShadowDancer (Life is not tried, it is merely survived if you're standing outside the fire.)
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To: Cincinatus' Wife
In advertising, they have what is called, market research (this is a rhetorical tone, and I do not mean to sound like I am lecturing you or any other Freeper). This can take many forms, 3 examples of which are focus groups, Internet-based questionnaires and extensive, one-on-one interviews.

For a significant new ad to run during the Super Bowl, one would have expected a very savvy company like Mars to have done significant market research, especially since it HAD to be seen as potentially controversial. If they did, and they ignored the likely results, I am dumbfounded; if they didn't, I am equally dumbfounded.

And, I will echo what one poster above said, Snickers was my favorite candy bar, and now it will be years (if ever) before I have another.

28 posted on 02/06/2007 5:31:44 AM PST by Pharmboy ([She turned me into a] Newt! in '08)
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To: Pharmboy
Snickers was my favorite candy bar, and now it will be years (if ever) before I have another

Suggest you get help.

29 posted on 02/06/2007 5:33:18 AM PST by DCPatriot ("It aint what you don't know that kills you. It's what you know that aint so" Theodore Sturgeon))
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To: BigDaddyTX

Great Heath Herring Clip :)


30 posted on 02/06/2007 5:34:40 AM PST by SShultz460
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To: Cincinatus' Wife

Two guys kissing ain't right, whether its deliberately or by an uncontrolled urge to eat a candy bar. I can't believe that Mars would allow this to air (any of the alternate endings), how many people ok'd this idiotic ad?
And on the other hand, the gays are still out to get Dr. Laura? All she has done is said children are better off with a Father and a Mother of the appropriate sex.


31 posted on 02/06/2007 5:35:30 AM PST by FreedomGuru
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To: DCPatriot
"You all are over-reacting morons."

Wow. You seem to be worked up about other folks getting worked up.

32 posted on 02/06/2007 5:36:43 AM PST by RabidBartender
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To: DCPatriot

No need to insult people who have a different opinion than yours.


33 posted on 02/06/2007 5:37:02 AM PST by Pharmboy ([She turned me into a] Newt! in '08)
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To: Cincinatus' Wife

I just saw the ad on Youtube.

Ick! That was really gross. And it wasn't funny at all.


34 posted on 02/06/2007 5:38:11 AM PST by proud American in Canada ("We can, and we will prevail.")
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To: DCPatriot
Suggest you get help.

Just read your post #26. Finding this highly amusing now.

35 posted on 02/06/2007 5:38:33 AM PST by ShadowDancer (Life is not tried, it is merely survived if you're standing outside the fire.)
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To: ShadowDancer
Remember the scene in Caddy Shack with the Baby Ruth floating in the pool? That's pretty much what that commercial did to me with Snickers now, too. Except at least the scene in Caddy Shack was funny

LOL! I think you hit the nail on the head.

36 posted on 02/06/2007 5:39:17 AM PST by proud American in Canada ("We can, and we will prevail.")
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To: RabidBartender
I'm not getting worked up, IMO.

Just observing homophobia that's all...and calling everyone on it.

37 posted on 02/06/2007 5:39:23 AM PST by DCPatriot ("It aint what you don't know that kills you. It's what you know that aint so" Theodore Sturgeon))
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To: DCPatriot
From your website:

I am fiscally conservative but somewhat liberal on social issues

I bet you REALLY like Rudy...especially when he's in drag. And BTW, how's your group therapy going?

38 posted on 02/06/2007 5:39:29 AM PST by Pharmboy ([She turned me into a] Newt! in '08)
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To: Cincinatus' Wife

Bump for later.


39 posted on 02/06/2007 5:40:06 AM PST by Diana in Wisconsin (Save The Earth. It's The Only Planet With Chocolate.)
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To: Pharmboy

Sorry....the older I get, the less I suffer fools gladly.


40 posted on 02/06/2007 5:40:33 AM PST by DCPatriot ("It aint what you don't know that kills you. It's what you know that aint so" Theodore Sturgeon))
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To: DCPatriot
I think the people on these boards know who the fool is. Perhaps you would do better at DU with the small numeber of fiscally conservative libs over there (I assume there must be some).

At any rate, have a nice day, sweetie.

41 posted on 02/06/2007 5:42:30 AM PST by Pharmboy ([She turned me into a] Newt! in '08)
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To: Pharmboy
Rudy wouldn't be my first, second or third choice of candidates.

But he's one that if selected could beat Hillary Clinton and if he is the candidate, I will vote early....and often.

42 posted on 02/06/2007 5:42:57 AM PST by DCPatriot ("It aint what you don't know that kills you. It's what you know that aint so" Theodore Sturgeon))
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To: DCPatriot
You all are over-reacting morons.

Yeah...My only candy bar that I liked, now when I see it on the shelf I will see two idiots kissing, it will turn my stomach and I won't buy it. Good ad.

43 posted on 02/06/2007 5:50:43 AM PST by Dosa26 (It is purpose that created us, that connects us, that pulls us, that guides us, that drives us)
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To: DCPatriot

Because I find the sight of two guys kissing disgusting I'm homophobic? That is so gay.


44 posted on 02/06/2007 5:51:03 AM PST by ShadowDancer (Life is not tried, it is merely survived if you're standing outside the fire.)
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To: DCPatriot
Suggest you get help.

Your reply wasn't to me but it might as well have been. I don't need help. I need people not to make me sick over my food that I might buy from them. They might as well have shown the candy bar on tv in a sewer drain or crawling with maggots for all I care. It's simply unappettizing now.

45 posted on 02/06/2007 5:55:03 AM PST by Dosa26 (It is purpose that created us, that connects us, that pulls us, that guides us, that drives us)
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To: ShadowDancer
Technically they weren't kissing. Their lips touched...and to reinforce their macho-ness, they ripped out their chest hair.

LOL! Still funny.

46 posted on 02/06/2007 5:55:13 AM PST by DCPatriot ("It aint what you don't know that kills you. It's what you know that aint so" Theodore Sturgeon))
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To: Cincinatus' Wife

People need to get a life.


47 posted on 02/06/2007 5:56:34 AM PST by Extremely Extreme Extremist
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To: Dosa26

So, the worst that can happen is that your pants will fit better. :)


48 posted on 02/06/2007 6:00:42 AM PST by linda_22003
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To: Dosa26

If you give up Snickers bars over a stupid commercial, then YOU DO NEED HELP! ;^)


49 posted on 02/06/2007 6:01:02 AM PST by DCPatriot ("It aint what you don't know that kills you. It's what you know that aint so" Theodore Sturgeon))
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To: ShadowDancer
Remember the scene in Caddy Shack with the Baby Ruth floating in the pool? That's pretty much what that commercial did to me with Snickers now, too. Except at least the scene in Caddy Shack was funny.

That scene when Bill Murry smells then bites that candy bar in half has got to be one of the funnest movie scenes in history.

That didn't stop me from eating Baby Ruth candy bars,and I'm not going to stop eating my favorite candy bar because of a dumb commercial.

Some of you people need to get a grip!

50 posted on 02/06/2007 6:01:15 AM PST by painter (We celebrate liberty which comes from God not from government.)
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