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Ford Five Hundred to be renamed Taurus
LeftLane News ^ | 6 Feb 2007 | Unknown

Posted on 02/06/2007 7:34:06 AM PST by Spktyr

Ford will announce on Wednesday plans to rename its Five Hundred mid-size sedan "Taurus," according to a report by Dow Jones Newswires. The name change will be announced at the Chicago auto show.

A month ago, a report in BusinessWeek suggested Ford could revive the Taurus name, but it seemed unlikely at the time.

CEO Alan Mulally was quoted as saying Ford should have never dropped the nameplate in the first place. "I havent had time to do the deep dive on why we stopped investing in Taurus, but I'd like to," said Ford CEO Alan Mulally. "The Ford Five Hundred should have been the new Taurus."

In the same report, Ford's new marketing chief Barry Engle expressed a similar sentiment. Asked why Ford doesn't rename the Fusion or the Five Hundred "Taurus," Engle said, "stranger things have happened […] I don't know why we invest hundreds of millions of dollars in a name over 20 years and then walk away from it."

Ford revealed the redesigned 2008 Five Hundred at the Detroit auto show in January. Ford gave the sedan new headlights, taillights, and its three-bar signature grille.


TOPICS: Business/Economy; News/Current Events
KEYWORDS: asleepatthewheel; automobiles; brainlessfools; dipsticks; fomoco; ford; idiots; junk; morons; motoring; notagain; taurus
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OK... so we redesign the 500 to make it a much better car.... then we chase all the buyers away by renaming it "Taurus," which immediately conjures up images of truly awful rental cars. Yeah, that makes sense...

They should have called it the Galaxie. Nobody remembered the "500" nameplate.

1 posted on 02/06/2007 7:34:09 AM PST by Spktyr
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To: Spktyr

Wierd. It was a high price model with AWD. Nothig like a Taurus really.


2 posted on 02/06/2007 7:35:14 AM PST by AppyPappy (If you aren't part of the solution, there is good money to be made prolonging the problem.)
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To: Spktyr

AAAAAAAAAAAHHHHHHHHHHHHHH

You beat me to the "Galaxy 500"!


3 posted on 02/06/2007 7:35:28 AM PST by fishtank
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To: Spktyr

The Taurus was extremely popular with the senior-set.


4 posted on 02/06/2007 7:35:44 AM PST by rhombus
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To: rhombus

Because it was CHEAP, the same reason the rental fleets bought tons of them - not because it was good.

The 500 isn't anywhere near as cheap to buy as the last Taurus was.


5 posted on 02/06/2007 7:36:39 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

Sounds like Ford has more "identity issues" than the Duke lacrosse accuser's Cousin Jakki.


6 posted on 02/06/2007 7:37:20 AM PST by nctexan
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To: Spktyr

7 posted on 02/06/2007 7:37:34 AM PST by fishtank
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To: Spktyr
This is bull. taurus ... bull ... get it? hehehehehe
8 posted on 02/06/2007 7:38:23 AM PST by NonValueAdded (Pelosi, the call was for Comity, not Comedy. But thanks for the laughs. StarKisses, NVA.)
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To: Spktyr

Geez, why don't they just name it Edsel and get it over with?


9 posted on 02/06/2007 7:38:43 AM PST by LIConFem
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To: nctexan

Deck chairs.


10 posted on 02/06/2007 7:38:47 AM PST by Brilliant
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To: Brilliant

Exactly. The 500-now-Taurus is a V6 FWD or AWD sedan in a market segment that is getting owned by V6 or V8 RWD cars. Even GM is coming to the same realization and has a crash program to make the next Impala RWD.


11 posted on 02/06/2007 7:40:30 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr
Well, there goes that model. Nobody in their right mind will buy that car after being tarred with a Taurus nameplate.

Real smart move there, Ford. Real smart.
12 posted on 02/06/2007 7:40:49 AM PST by reagan_fanatic (Every time a jihadist dies, an angel gets its wings.)
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To: rhombus
Perhaps one of these days Ford and GM will realize that if they design cars that people actually want to drive, that might help with their profitability.

My grandfather has worked at GM for over 50 years; because of that I'm eligible for the GM employee discount on any of their cars or trucks. I've never taken him up on it.
13 posted on 02/06/2007 7:40:56 AM PST by VA_Gentleman (Got a knack for being wrong, nothing's really going on - Dinosaur Jr.)
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To: Spktyr

The Five Hundred is much pricier than the old Taurus. It's a very nice ride, but BORING!

Give me a Pontiac Grand Prix.


14 posted on 02/06/2007 7:41:04 AM PST by Alouette (Learned Mother of Zion)
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To: Alouette

You can have it, the GP isn't much better, and it still is a scion of the GM House Of Useless And Ugly Plastic Bodycladding.


15 posted on 02/06/2007 7:42:37 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

Actually, the Taurus had good sales and became well known as the standard in fleet cars.


16 posted on 02/06/2007 7:42:45 AM PST by KC_Conspirator
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To: Alouette

http://www.freerepublic.com/focus/f-bloggers/1779796/posts

Just give me a car.

:-p


17 posted on 02/06/2007 7:43:44 AM PST by bannie
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To: Spktyr

I think it is a pretty smart move - at least relative to all the other not-so-smart moves they made lately. Only old geezers remember the Galaxie mark.


18 posted on 02/06/2007 7:43:45 AM PST by Kirkwood
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To: fishtank
No way... they should make this car instead!


19 posted on 02/06/2007 7:43:46 AM PST by pnh102
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To: Alouette
You didn't see the 08' @ the NAIAS, not so boring, go test drive one.
20 posted on 02/06/2007 7:44:42 AM PST by taildragger
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To: Spktyr

Apparently Ford did not learn from the "New Coke" fiasco years ago. No wonder they lost so much money.


21 posted on 02/06/2007 7:44:48 AM PST by Keith in Iowa (Those first to demand tolerance are the last to practice it.)
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To: VA_Gentleman

I've had Fords, GMs, Dodges, Toyotas, and Hondas. Right now I'm driving a Ford truck and I love it. If only Ford and GM could really compete. I think it's less the cars they design and more about the union they support.


22 posted on 02/06/2007 7:45:33 AM PST by rhombus
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To: KC_Conspirator

And everyone that had to drive one as part of a fleet hated them.

Yours truly included.


23 posted on 02/06/2007 7:45:38 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr
>we chase all the buyers away by renaming it "Taurus," which immediately conjures up images of truly awful rental cars


Yes, and Christina
says she will change her name to
Rosie O'Donnell . . .

24 posted on 02/06/2007 7:46:25 AM PST by theFIRMbss
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To: Spktyr

The taurus had some early transmission problems back in the late 80's and very early 90's. But all in all it was a good car. Stable on the road. Great gas mileage, and comfortable. I never owned one but we rented one a couple years ago for a 2500 mile vacation and we were very pleased.

We really like the Fusion. I think the 500, er Taurus is a scaled up model of the Fusion. I suggest trying one out before criticizing the models. Just as good as toyota camry, but priced somewhat lower. I guess thats why Ford is losing 12 Billion Dollars.


25 posted on 02/06/2007 7:46:43 AM PST by o_zarkman44
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To: taildragger

It's still FWD/AWD with a front bias, and its still a V6 in a class that's lead by a RWD sedan with a V6 or V8. It's still boring.


26 posted on 02/06/2007 7:46:49 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: LIConFem
Because an Edsel was never based on a Volvo Chassis and have 5 star crash rating right out of the box.

My guess is the named it the "Five Hundred" to have names that all started with "F" as in Focus, Fusion, and Freestyle.

27 posted on 02/06/2007 7:47:13 AM PST by taildragger
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To: Spktyr
From the Ford Galaxy......may the schwarz be with you...


28 posted on 02/06/2007 7:47:33 AM PST by Vaquero ("An armed society is a polite society" Robert A. Heinlein)
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To: Spktyr
Because it was CHEAP, the same reason the rental fleets bought tons of them - not because it was good.

There are still a ton of them on the road.

29 posted on 02/06/2007 7:47:48 AM PST by rhombus
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To: Spktyr

Didn't Ford just rename Crown Victoria.... "Mustang"?


30 posted on 02/06/2007 7:47:58 AM PST by SteveMcKing
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To: pnh102

"Powerful like a gorilla, yet soft and yielding like a Nerf ball..."


31 posted on 02/06/2007 7:48:03 AM PST by SquirrelKing
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To: taildragger

I was referring to the Five Hundred being renamed Taurus (which, you'll note, doesn't start with "F" ;o) ).


32 posted on 02/06/2007 7:48:53 AM PST by LIConFem
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To: o_zarkman44

The Fusion is a totally separate all new car, and not related to the Five Hundred at all.

I've posted this before - the Fusion and its corporate siblings the Milan and the Zephyr/MK Z are excellent cars (as reviews and consumer reports agencies have shown). I still don't know why Ford hasn't been promoting the fact that the Fusion has been scoring better than the Camry in multiple venues.

The Five Hundred is a continuation of the old Taurus line and it really is a POS. Most of the Tauri in rental fleets were under 20K old. If you got one with more, you got to see just how badly and just how quickly they decayed.


33 posted on 02/06/2007 7:49:54 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Alouette
"Give me a Pontiac Grand Prix."

Get the GXP version for quite a thrill for a 4 door sedan.

34 posted on 02/06/2007 7:50:21 AM PST by Truth29
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To: o_zarkman44
I think the 500, er Taurus is a scaled up model of the Fusion.

Not quite,

Fusion is based on the Mazda 6 chassis and the Taurus is based on a Volvo Platform.

35 posted on 02/06/2007 7:50:58 AM PST by taildragger
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To: SteveMcKing

Nope, they backed way the heck off of that plan once people started threatening to burn down the Ford HQ.


36 posted on 02/06/2007 7:51:01 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

i remember my grandpa's galaxie 500. i bought a used ford 500, got a good deal on it and i like it. then again i quit drag racing quite a few years ago.


37 posted on 02/06/2007 7:51:03 AM PST by libbylu
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To: Spktyr

Exactly. Even the Pontiac Solstice, a very cool looking vehicle (if you can get past the Pontiac front end) could be a winner, but for some inexplicable reason GM cheaped out on the quality of the interior. Hard to fathom.


38 posted on 02/06/2007 7:51:15 AM PST by Obadiah
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To: Spktyr

I rented a Taurus. Hated the name but thought it was better engineered than the GMs I'd always rented. I couldn't understand why Ford stopped producing the Taurus either. I hoped they'd bring it back with a better look and possibly a different name. Funny confessional from Ford exec.


39 posted on 02/06/2007 7:52:04 AM PST by Havisham
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To: rhombus

R.L. Polk says otherwise. There are a lot of them on the road, but that's because they sold a lot. Percentage-wise, not so much, most Tauruses that were sold are dead now - something like 20% or so is all that remains, IIRC.

Not good, considering that the Corolla still has 50% of its sold copies still around.


40 posted on 02/06/2007 7:52:59 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

Another 12 billion down the drain...

Is Matt Millen running Ford as well as the Lions?


41 posted on 02/06/2007 7:53:23 AM PST by rock_lobsta (Offending liberals since 1993)
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To: rhombus

Some people hate Ford because it's fashionable to do so.

Some people hate Tauruses because it's fashionable to do so.

It doesn't have to make sense, nor does it have to relate to reality. There's nothing rational about it.

Look for words related to "excitement" or "style" as a clue that rational discussion is not happening.


42 posted on 02/06/2007 7:53:33 AM PST by ArrogantBustard (Western Civilisation is aborting, buggering, and contracepting itself out of existence.)
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To: Spktyr
The Five Hundred is a continuation of the old Taurus line and it really is a POS.

Really,

And so is the Volvo it was sprung from? Go drive the revamped 08' model.

43 posted on 02/06/2007 7:53:34 AM PST by taildragger
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To: Spktyr

CEO Alan Mulally. Nostalgic for crap.


44 posted on 02/06/2007 7:53:34 AM PST by July 4th (A vacant lot cancelled out my vote for Bush.)
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To: Havisham

I guess that homosexual niche market is working out for Ford very well.


45 posted on 02/06/2007 7:56:24 AM PST by fungoking
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To: Spktyr

AWD would have been great but they mated it with a CVT transmission which is questionable at best. I was seriously thinking about buying one last year but walked away because of the transmission issues.


46 posted on 02/06/2007 7:56:41 AM PST by dangerdoc (dangerdoc (not actually dangerous any more))
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To: Spktyr
To me, the For Taurus always had the styling excitement of...


47 posted on 02/06/2007 7:57:16 AM PST by Obadiah
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To: taildragger

No, the Volvo is actually better. Mostly because it's not put together by UAW goons.

I'm waiting for the dealer over here to get an 08 in (sales have been slow for their remaining inventory, I wonder why) but based on past experience, it will probably still suck. The suspension tuning was rubbish, and the very first one I drove a few years back with a CVT had the transmission grenade with 20 miles on the clock. The second one had a transmission that made some very disturbing noises. The third one I drove was a rental (last year) and it was pretty bad for the class. Not as embarassingly bad as the last Taurus, but in a class with the Chrysler 300, it's definitely not up to par.


48 posted on 02/06/2007 7:57:53 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Havisham
I couldn't understand why Ford stopped producing the Taurus either.

In short residuals stunk from so many in fleet sales. Hard to get people to buy when the used values are going to be low and you could buy a Hertz Fleeter for a good price.

Designing a replacement with a different name from Volvo DNA that is a quantum leap was not such a bad idea.

I drive a Freestyle (Wagon Version) and got to drive an older Taurus back to back a few months ago. A world of difference.

49 posted on 02/06/2007 7:58:10 AM PST by taildragger
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To: dangerdoc

Interestingly, Nissan seems to have gotten their CVT to work, unlike Ford/ZF. Most of those Muranos running around have a CVT behind a V6 and AWD - and they put it in their Maxima last year, no problems.


50 posted on 02/06/2007 7:59:10 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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