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BlackBerry Addicts Also Can't Resist This Little Game
Wall Street Journal ^ | February 17, 2007 | SUSANNE CRAIG and GREGORY ZUCKERMAN

Posted on 02/17/2007 9:18:57 AM PST by Tolerance Sucks Rocks

When Richard Fuld, chief executive of Lehman Brothers Holdings Inc., couldn't control his addiction, he took drastic measures. In October, he had the game BrickBreaker taken off his BlackBerry.

"I was playing so much," says Mr. Fuld, who had used it to relax on the plane or in the car. He missed it so much he had it reinstalled, but it's no longer on the main menu. That removes the temptation, he says, "for the most part."

In this era of startlingly realistic video games, BrickBreaker is straight out of the Stone Age. Yet it has developed a cult following, not among the young Gameboy set, but with executives chained to their email. Players swap strategies in chat rooms, brag about their prowess and pay homage to BrickBreaker superstars -- a few with top scores of over one million.

BrickBreaker's premise: Move a paddle left and right with your thumb to bounce a ball so it demolishes "bricks" atop the screen. Most bricks earn 10 points. Clear a screen of bricks, and move on to the next level. Drop the ball too many times, and the game is over. Occasionally, "pills" appear containing bonuses such as a gun or laser, or an extra "life." There's also the deeply hated "flip pill."

Richard Handler, a former bond trader and now CEO of brokerage company Jefferies Group Inc., says he is constantly trying to beat his high score. He plays in elevators and on the way to meetings, or even in meetings.

(Excerpt) Read more at online.wsj.com ...


TOPICS: Business/Economy; Culture/Society; Front Page News; News/Current Events
KEYWORDS: addicts; arkanoid; blackberries; blackberry; breakout; brickbreaker; brickbreakeraddicts; crackberries; crackberry; videogames

1 posted on 02/17/2007 9:18:59 AM PST by Tolerance Sucks Rocks
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To: Tolerance Sucks Rocks

please, BrickBreaker is a boring piece of crap game!


2 posted on 02/17/2007 9:22:35 AM PST by xrp (Republicans Message: Vote for us, we suck less than Democrats.)
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To: Tolerance Sucks Rocks

These tetris games are addicting. I'm going to tell you about one right now. If you're of an addictive nature, SKIP THIS EMAIL. It is the best tetris game EVER. You can even play it competitivel online: JEWEL QUEST II. It was just released last week. You can test it out on www.iwin.com. It's only $9.99 this week. I play it all the time. Freepering and playing games...what a life! OK...go check it out!


3 posted on 02/17/2007 9:23:07 AM PST by Hildy (RUDY IN 2008)
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To: Hildy

By the way, it has the best graphics ever on a tetris game.


4 posted on 02/17/2007 9:23:40 AM PST by Hildy (RUDY IN 2008)
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To: Tolerance Sucks Rocks

I had the data services removed from my Sidekick for similar reasons.


5 posted on 02/17/2007 9:24:08 AM PST by kerryusama04 (Isa 8:20, Eze 22:26)
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To: Tolerance Sucks Rocks
great...now they have me playing the sumbitch!
6 posted on 02/17/2007 9:24:09 AM PST by mylife (The Roar Of The Masses Could Be Farts)
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To: Tolerance Sucks Rocks

It sounds like the old arcade game "Breakout".


7 posted on 02/17/2007 9:24:58 AM PST by Dreagon
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To: Tolerance Sucks Rocks

Have it on mine and play occasionally. Hard to get past single digit levels so I get frustrated and stop playing. Much like my golf game. If I was better it could become addicting. But at my level it's just "a good walk spoiled".


8 posted on 02/17/2007 9:25:23 AM PST by joonbug
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To: Tolerance Sucks Rocks

Two pans; one full of peas, one empty; transfer peas, switch pans, repeat as needed...


9 posted on 02/17/2007 9:29:34 AM PST by Old Professer (The critic writes with rapier pen, dips it twice, and writes again.)
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To: Tolerance Sucks Rocks

Solitaire.


10 posted on 02/17/2007 9:33:54 AM PST by neodad (USS Vincennes (CG-49) Freedom's Fortress)
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To: Old Professer

I prefer instant messaging on a laptop during boring sessions....

trading jokes with friends in the room or watching via webmeeting - double points if you can get somebody to choke on his coffee

how did office drones ever keep busy before computers and networks?


11 posted on 02/17/2007 9:34:42 AM PST by nascarnation
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To: Dreagon

My mom and dad (70's) got so addicted to this (Breakout) that they managed a "repetitive motion" ailment... LOL...

Myself, I stick to my addictions: Sherlock, Civilization, and Empire...

My daughter's addictions are Goldrunner, Enigma, and SuperTux.

There's a video game addiction for everyone... whether your soft spot is strategy and tactics, arcade, or logic...


12 posted on 02/17/2007 9:36:25 AM PST by AFPhys ((.Praying for President Bush, our troops, their families, and all my American neighbors..))
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To: Tolerance Sucks Rocks
My company hands these things out to employees for the asking. They are so annoying for voice service, that's about all you can do with the things is play games.

We've renamed them to 'CrackBerry'.

13 posted on 02/17/2007 9:37:05 AM PST by CrawDaddyCA (Paul/Tancredo 2008)
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To: nascarnation

spot on. word games during logn meetings. robust, paradigm, synergy, vapor ware, etc.


14 posted on 02/17/2007 9:39:41 AM PST by showme_the_Glory (No more rhyming, and I mean it! ..Anybody want a peanut.....)
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To: nascarnation

Two ball in the side pocket?


15 posted on 02/17/2007 9:43:57 AM PST by Old Professer (The critic writes with rapier pen, dips it twice, and writes again.)
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To: Dreagon

In my college days, we had the arcade version called Arkanoid.


16 posted on 02/17/2007 10:02:26 AM PST by Tolerance Sucks Rocks (Duncan Hunter: Hope of America)
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To: Tolerance Sucks Rocks

The original game is called Arkanoid, a popular arcade game.

I guess this is why they call them "crackberrys"


17 posted on 02/17/2007 10:06:41 AM PST by word_warrior_bob (You can now see my amazing doggie and new puppy on my homepage!! Come say hello to Jake & Sonny)
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To: Hildy

To me the best puzzle game is, especially with 2 players:

Super Puzzle Fighter 2 Turbo, bar none.


18 posted on 02/17/2007 10:07:57 AM PST by word_warrior_bob (You can now see my amazing doggie and new puppy on my homepage!! Come say hello to Jake & Sonny)
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To: Tolerance Sucks Rocks
Great... just one more thing to distract today's clueless "motorists".

These things are MUCH worse than the guy who might blow .08.

19 posted on 02/17/2007 10:11:50 AM PST by wizecrakker (Trying to behave)
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To: Tolerance Sucks Rocks; patton

my crackberry brickbreaker addict amused himself with
his lil toy during a low moment just last month at an
event for our boys. ;)


20 posted on 02/17/2007 10:23:57 AM PST by leda (The quiet girl on the stairs.)
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To: leda

I put it down...LOL


21 posted on 02/17/2007 10:25:28 AM PST by patton (Sanctimony frequently reaps its own reward.)
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To: patton

yeah, when things started up again.
you cleverly entertained yourself in the meantime :)


22 posted on 02/17/2007 10:26:43 AM PST by leda (The quiet girl on the stairs.)
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To: Tolerance Sucks Rocks

Oh my god!! I have the exact same problem. My highest score though is just 10,000. A million is pretty cool.


23 posted on 02/17/2007 11:27:32 AM PST by raj bhatia
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To: Dreagon
>It sounds like the old arcade game "Breakout".


24 posted on 02/17/2007 11:30:23 AM PST by theFIRMbss
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