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Sony UK Boss Calls the US a ‘Land of Cheap People’ to Justify PS3 Price
Playfuls ^ | 03/25/2007

Posted on 03/25/2007 7:47:23 PM PDT by JohnSheppard

In an interview with Martin Matt, from the popular GameIndustry.biz site, Sony UK managing director Ray Maguire calls America "a land of cheap people", while the UK is “a little island where rent and rates are at an absolute premium”.

When asked about the high price of the PS3 in PAL areas, especially in the UK (where Sony’s console is currently being sold for GBP 425- US $840- more expensive than anywhere in Europe) this is what Ray Maguire had to say:

“If you take what's considered to be the most expensive and the least expensive – consider the US with its massive land and cheap people. Then you look at the UK – a little island where rent and rates are at an absolute premium, and the cost of people is a lot more. The cost of retail is vastly more in the UK than it is in the US and that's before you even stop to consider the US doesn't have VAT at RRP, they put a small amount on afterwards. Whereas, we get stung by 17.5 per cent. And pity the poor Irish and places like Sweden.

(Excerpt) Read more at playfuls.com ...


TOPICS: Culture/Society
KEYWORDS: ps3; sony; uk
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1 posted on 03/25/2007 7:47:26 PM PDT by JohnSheppard
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To: JohnSheppard
Boo Hoo to sony for their overpriced console.

It must really gall them to see Nintendo doing so well at a third the price.

A lot of people probably look at the PS3 and decide to wait for the price to come down and in the meantime buy a cheap PC and a Wii.
2 posted on 03/25/2007 7:50:22 PM PDT by Pox (Just say NO to RINO Rudy!)
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To: JohnSheppard

That kind of ttude lost the Brits their empire.


3 posted on 03/25/2007 7:52:12 PM PDT by DogBarkTree (The United States failure to act against Iran will be seen as weakness throughout the Muslim world.)
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To: DogBarkTree

Don't waste a $1 on this sony garbage.


4 posted on 03/25/2007 7:53:59 PM PDT by bicyclerepair (Living in Beautiful Ft. Lauderdale)
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To: JohnSheppard
A very perverse kind of snob appeal. "We charge you more because you're a better sort of people."

Cheeky, no?
5 posted on 03/25/2007 7:55:44 PM PDT by Lonesome in Massachussets (When I search out the massed wheeling circles of the stars, my feet no longer touch the earth)
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To: JohnSheppard; LibreOuMort
Sony UK managing director Ray Maguire calls America "a land of cheap people"

Sony won itself a place on my "Permanent Boycott" list for its arrogant overweening practices with regards to DRM. Nice to see they haven't changed.

I don't buy anything "Sony" anymore -- most recently that cost them a several hundred dollar digital camera purchase that went to a competitor.

5yst3m 0wn3d - it's N0t Y0ur5 (SONY)

6 posted on 03/25/2007 7:56:51 PM PDT by sionnsar (?trad-anglican.faithweb.com?|Iran Azadi| 5yst3m 0wn3d - it's N0t Y0ur5 (SONY) | UN: Useless Nations)
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To: JohnSheppard

Socialist sheep mindset.


7 posted on 03/25/2007 7:57:09 PM PDT by PetroniusMaximus
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To: JohnSheppard

If I manufactured an overpriced turd, I wouldn't expect anyone to pay dollar one for it either, SONY.


8 posted on 03/25/2007 7:58:21 PM PDT by domenad (In all things, in all ways, at all times, let honor guide me.)
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To: Pox

Wii rules. I'm not a hardline gameplayer but I enjoy bowling and billiards with family memebers on the Wii.


9 posted on 03/25/2007 7:58:36 PM PDT by BipolarBob (Yes I backed over the vampire, but I swear I didn't see it in my rear view mirror.)
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To: JohnSheppard

What a total a-hole. Take your PS3 and shove it where the sun don't shine !!!


10 posted on 03/25/2007 8:01:23 PM PDT by Obie Wan
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To: JohnSheppard

Yep, I'm one of those thousands of cheap Americans who bought my grandsons a Nintendo Wii last Christmas, which they have throughly enjoyed. Why pay twice as much for the Sony product when the younger set enjoys the Wii for a lot less? I'm sure these comments were also a slap at Walmart, because everyone knows they are to blame for the rise of the American bargain hunter.


11 posted on 03/25/2007 8:03:32 PM PDT by kittymyrib
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To: JohnSheppard
I've noticed that products in UK stores are priced at about the same number of British pounds as we pay for the product in U.S. dollars. Considering the exchange rate, that makes the same product about 63% more expensive. Aside from food, fuel and lodging, I limit my purchases to items that I can't get in the U.S. Welsh language books and music in particular.

The U.S. consumer tends to be a savvy shopper in a sea of competitive retailers. In general, the party with the lowest price earns the business. Patience is a virtue. No tax, free shipping and a big discount often comes at the expense a of delayed shipping date.

I'll pay a higher price only if it means I can gain a competitive advantage by having the item immediately.

12 posted on 03/25/2007 8:05:03 PM PDT by Myrddin
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To: JohnSheppard
And pity the poor Irish and places like Sweden.

This guy's making friends all over the place. I see it was his golden tongue that won him his high position!
13 posted on 03/25/2007 8:05:15 PM PDT by starbase (Understanding Written Propaganda (click "starbase" to learn 22 manipulating tricks!!))
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To: domenad

Maddox Agrees:
http://www.thebestpageintheuniverse.net/c.cgi?u=sony_bullshit
(Possibly NSFW Language)


14 posted on 03/25/2007 8:06:31 PM PDT by DrGunsforHands
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To: JohnSheppard

Sony used to be a great company, but they've been doing some pretty strange things.

That rootkit business was absolutely despicable. And then when it was discovered what they had done, they gave out a bogus solution to "remove" it that screwed up a lot of computers even worse than before.


15 posted on 03/25/2007 8:07:30 PM PDT by Cicero (Marcus Tullius)
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To: JohnSheppard

I don't really see why everyone is so upset. He's basically saying they charge more in the UK because they can. He's saying Americans are cheap...but what that really means is that Americans aren't stupid enough to pay over $800 for something because of the hype, where people in the UK will.


16 posted on 03/25/2007 8:10:01 PM PDT by Hildy (Too err is human, to moo...bovine.)
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To: Pox
Boo Hoo to sony for their overpriced console.

The UK pound is overpriced.

17 posted on 03/25/2007 8:10:30 PM PDT by Red Steel
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To: Hildy

NO,what it means is Americans are CHEAP.Don't read more into it then it says huh sweetheart !!!


18 posted on 03/25/2007 8:13:33 PM PDT by Obie Wan
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To: JohnSheppard

The product isn't worth the price. What will he say when 600 dollar iPhones can't stay on the shelves? Will we still be cheap?


19 posted on 03/25/2007 8:15:56 PM PDT by Mr. Blonde (Like I always say, there's no "I" in team. There's a "me" though, if you jumble it up.)
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To: JohnSheppard
I've noticed that the Brits pay more than we do for gasoline, computers, printers, cameras and lenses, and ham radio equipment -- a lot more. I suppose that's the price you pay for the privilege of not being cheap.
20 posted on 03/25/2007 8:17:56 PM PDT by PUGACHEV
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To: JohnSheppard

The Playstation 3 launched in Europe and Australia with rather underwhelming response last week.

http://kotaku.com/gaming/ps3-launch/australian-ps3-launch-shindig-246437.php


21 posted on 03/25/2007 8:20:20 PM PDT by Snickering Hound
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To: JohnSheppard
It costs more because of the monetary value of the British pound. Has nothing to do with the frugal nature of Americans.

I saw a report on CNN International while I was in Denmark this past Christmas and they said that many Europeans fly to America to do their Christmas shopping in cities like New York City, because the same items, like electronics such as the PS3, are cheaper in America than they are back in Europe.

Even items like a 20 ounce bottle of soda or a candy bar sold in Denmark are much more expensive in Denmark, even in the grocery stores. Gasoline is priced at the equivalent of $8 a gallon in Denmark.

22 posted on 03/25/2007 8:37:03 PM PDT by BigSkyFreeper (There is no alternative to the GOP except varying degrees of insanity)
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To: Obie Wan

Don't call me sweetheart. I stand by my interpretation.


23 posted on 03/25/2007 8:41:58 PM PDT by Hildy (Too err is human, to moo...bovine.)
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To: Hildy

OK SWEETHEART !!!


24 posted on 03/25/2007 8:43:47 PM PDT by Obie Wan
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To: JohnSheppard

I don't plan on getting a PS3, but his unfortunate insult takes away from a good point about the British and others having to pay exhorbitant taxes and other stuff.


25 posted on 03/25/2007 8:43:58 PM PDT by aft_lizard (born conservative...I chose to be a republican)
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To: Obie Wan

You're so very clever.


26 posted on 03/25/2007 8:45:06 PM PDT by Hildy (Too err is human, to moo...bovine.)
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To: BipolarBob

You have WiiPlay? I like that cow-riding game you can trample scarecrows. Tank is pretty good, too.


27 posted on 03/25/2007 8:45:46 PM PDT by stainlessbanner
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To: Hildy

Now don't be angry, I'm only teasing !!!


28 posted on 03/25/2007 8:46:20 PM PDT by Obie Wan
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To: JohnSheppard

Where do people get the idea that the PS3 is overpriced? There is a LOT of computing power shoved into that thing (so much that only 10,000 are already beating all other computer systems in Folding@Home), plus a very expensive Blu-ray drive. Sony actually loses a few hundred dollars on each one they sell.

Now whether it was a good idea to introduce a game console at that price is another question. I bought a Wii.


29 posted on 03/25/2007 8:47:06 PM PDT by antiRepublicrat
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To: Hildy

For once, I agree with you. His wording might have been off, but he was obviously talking about a difference in the cost of living. We have more land and fewer government regulations, so the overhead is cheaper, which leads to cheaper retail prices. The reason he said to pity Ireland and Sweden is not because they are better or worse people than Americans or Britons, but because their price of living is higher still. If Europe would end its love affair with socialism, that might change. Since they aren't getting any larger, and are bringing in immigrants as fast as they can, it won't.


30 posted on 03/25/2007 8:47:52 PM PDT by Rastus
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To: JohnSheppard

Thanks the Lord we live in the US, the land where our purchasing power is the best and by far, and afford to buy a lot of things at very competitive prices. That is why in the US we have much better standards of living than in Europe or any other place in the world.


31 posted on 03/25/2007 8:50:41 PM PDT by jveritas (Support The Commander in Chief in Times of War)
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To: kittymyrib
I'm glad your grandson's are enjoying the Wii. It's not like the Wii is an equal product for over half the price. The Wii can do about half of what the ps3 can do ;)

The price is a red herring for Sony's woes. At launch, there just weren't any impressive games for the PS3, even still there aren't that many games that make people want to spend 600 bucks on a system. I think the ps3 will be the tortoise in this race though.
32 posted on 03/25/2007 8:54:13 PM PDT by tfecw (It's for the children)
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To: JohnSheppard

I saw an article recently that said many considered the Play Station 2 to be the greatest system ever, especially due to the number of titles made for it. Why pay all that extra money for the PS3 when the PS2 is more than adequate, many already own it (and if not can purchase it very cheaply)?


33 posted on 03/25/2007 8:55:00 PM PDT by 2ndDivisionVet (Newt Gingrich/John Bolton 2008)
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To: PUGACHEV
And that is why the standards of living in Britain and Europe is much lower than in the US. On average we make more money that the Europeans, we pay less taxes than them, and almost everything is much less expensive to buy in the US than in Europe. Therefore we will have much better standards of living than the Europeans. The same will go when comparing the US to Japan or any other nation. The only 2 nations that come little close to us in standards of living but not equal are Canada and Australia.
34 posted on 03/25/2007 8:55:48 PM PDT by jveritas (Support The Commander in Chief in Times of War)
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To: PUGACHEV

During summer a few years back, we were lodging at a motel when I had a friendly conversation with a couple from the UK. While we chatted, I couldn't help but notice they had suitcases full of cartons of cigarettes and new clothing. They noticed the surprised expression on my face and said that they always buy lots of clothing and cigarettes when they come to America because it is too expensive back home.

I have a relative who lives in Germany. Whenever he's in the U.S. he always buys a lot of clothing for the same reason.




35 posted on 03/25/2007 8:58:06 PM PDT by This Just In
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To: sionnsar
    Sony won itself a place on my "Permanent Boycott" list for its arrogant overweening practices with regards to DRM.

Interestingly enough, they went on my list over the same issue.  I've met other IT professionals who are - without having previously discussed it - of the same mindset.  A serious percentage of people who understand precisely what happened with the rootkit just said to themselves, "Oh.  No.  I don't think so. F%#$ you." and stopped buying their products.

That issue had to hurt Sony.  I wish I knew how bad.

I'm seeing something of a minor version of the same mindset about MS Vista.  Even here in Seattle...the general feeling seems to be that Microsoft is trying to make the PC an Xbox that runs Office.

 

36 posted on 03/25/2007 8:59:48 PM PDT by Psycho_Bunny (I'm holding out hope that at least the DEMOCRATS might accidentally nominate a conservative.)
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To: JohnSheppard

I resemble that remark!


37 posted on 03/25/2007 9:00:21 PM PDT by HitmanLV ("If at first you don't succeed, keep on sucking until you do suck seed." - Jerry 'Curly' Howard)
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To: BigSkyFreeper
When my company colleagues from Europe visit us on business they go into shopping spree. They tell me that they save over 70% to 80% on every item they buy from cloth to electronics. They tell me that if they can carry those big flat screen TV's or other appliances they will do so.

They get shocked every time to see the price of "Europeans manufactured products" in the US vastly cheaper than the price in their own country of origin in Europe.

38 posted on 03/25/2007 9:02:30 PM PDT by jveritas (Support The Commander in Chief in Times of War)
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To: Psycho_Bunny


"rootkit"


Please elaborate. I am unaware of this.







39 posted on 03/25/2007 9:05:28 PM PDT by This Just In
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To: JohnSheppard

I can't believe this. A corporate mucky muck whining about the TAX structure in HIS Country, and trying to spin it as Americans are cheap!!!

Hey, pal, take your overpriced pos and shove it!

...and let us know how that EU thing works for ya', ok?


:O)

P


40 posted on 03/25/2007 9:06:22 PM PDT by papasmurf (Join Team 36120 Free Republic Folders. Folding@Home Enter Name:FRpapasmurf)
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To: This Just In
2005 Sony BMG CD copy protection scandal
41 posted on 03/25/2007 9:07:19 PM PDT by Psycho_Bunny (I'm holding out hope that at least the DEMOCRATS might accidentally nominate a conservative.)
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To: JohnSheppard

Hell yeah I'm cheap and damned proud of it. I don't pay for somebody's R&D, I wait until the price comes down.


42 posted on 03/25/2007 9:11:48 PM PDT by dfwgator (The University of Florida - Championship U)
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To: jveritas
They get shocked every time to see the price of "Europeans manufactured products" in the US vastly cheaper than the price in their own country of origin in Europe.

That was the general concensus reaction of many Europeans interviewed by the CNN reporter on the sidewalks of New York City. They were both shocked and amazed at the prices for such items as computers, gaming consoles, and flat screen televisions.

43 posted on 03/25/2007 9:17:02 PM PDT by BigSkyFreeper (There is no alternative to the GOP except varying degrees of insanity)
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To: JohnSheppard

"Cheap" people is insulting to those who make up the majority of the Sony market. Could they mean "frugal"? The dollar exchange with the pound right now puts those American people at quite a disadvantage. The writer does not have a way with words.


44 posted on 03/25/2007 9:17:54 PM PDT by Paperdoll ( Duncan Hunter '08)
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To: Obie Wan
Americans are CHEAP

While the socialist faction in Great Britain measures value & worth with a childs toy; America believes noble acts are an obligation owed to our fellow man, and to God.

It is an honor, and we are proud to be measured by a more substantial ruler than that crowed over in this article.

45 posted on 03/25/2007 9:25:31 PM PDT by laotzu
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To: laotzu

Game stations aren't really exculsivly for children anymore. I'm just nickping, I agree with you there.


46 posted on 03/25/2007 9:39:15 PM PDT by John Will
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To: Psycho_Bunny
Sony won itself a place on my "Permanent Boycott" list for its arrogant overweening practices with regards to DRM.

Notice my tagline.

47 posted on 03/25/2007 9:40:43 PM PDT by supercat (Sony delenda est.)
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To: JohnSheppard

Sony, aiming squarely at their foot.


48 posted on 03/25/2007 10:03:11 PM PDT by gilor (Pull the wool over your own eyes!)
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To: sionnsar
I don't buy anything "Sony" anymore -- most recently that cost them a several hundred dollar digital camera purchase that went to a competitor.

Same here.

Twenty-five years ago, four out of five electronic devices I owned were Sony.
Today, my latest purchases, an 8 megapixel digital camera is a Panasonic... My DVD recorder a JVC, my theater sound unit is a Phillips...

Articles like this one just validate the decision I made years ago to dump SONY.

49 posted on 03/25/2007 10:15:19 PM PDT by Publius6961 (MSM: Israelis are killed by rockets; Lebanese are killed by Israelis.)
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To: Psycho_Bunny
Not to worry.
SONY couldn't get it right, so now Microshaft is taking a crack at it with VISTA.

Good luck to them.

50 posted on 03/25/2007 10:25:48 PM PDT by Publius6961 (MSM: Israelis are killed by rockets; Lebanese are killed by Israelis.)
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