Skip to comments.Salesforce to productise politics
Posted on 04/06/2007 10:27:35 PM PDT by rmlew
NOT CONTENT with hypergrowth in the business world, ubiquitous on-demand software pioneer Salesforce.com is moving into politics after providing the underlying CRM program for US Republican presidential candidate Mitt Romneys ComMitt fundraising efforts.
Political campaigns have traditionally been concocted using a ham-handed combination of chewing gum and string but the face of the Salesforce platform probably fits for anybody seeking a highly distributed and shareable programme that is accessible over the web.
Having done the deed for Romney, Salesforce wants to productise its work in a programme called CampaignForce that will be distributed on the AppExchange trading site for Salesforce-compatible programs. It wont have escaped Salesforces attention that this could also act as a jemmy to bigger deals in the lucrative government market, of course. Well, CEO Marc Benioff has admitted that his favourite book is that how-to book of cunning stratagems, Sun Tzus The Art of War.
Of course, the flip side of getting involved in politics is that people will try to tag you with a bias one way or the other and keep a careful eye on where youre spending your money. µ
I was recently asked to evaluate SalesForce’s capabilities in my capacity as a marketing consultant for a small company. SF’s offerings are uniquely well suited to an operation where field sales folks are computer dopes.
Sounds like political campaigns to me...
I use an excellent Open Source “copycat” that in some ways exceeds Salesforce.com capabilities - sugarcrm www.sugarcrm.com
Downside for campaigns - how safe is your data hosted on someone elses platform and systems?
As a current Salesforce.com client, all I can say is...no comment. My mother always told me that if you don’t have yadda yadda yadda...don’t say them.