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NYTimes.com Most Popular Newspaper Site -- Here Is Top 30 (Dinosaur Media DeathWatch)
Editor & Publisher ^ | April 6 2007

Posted on 04/07/2007 9:58:20 AM PDT by Milhous

NEW YORK NYTimes.com kept its strong lead in February as the top newspaper Web site, besting competitors across the country in unique audience, page views, and time spent per person on the site, according to Nielsen//NetRatings. Rounding out the top five in uniques were USATODAY.com, washingtonpost.com, LATimes.com, and WSJ.com.

The New York Times site (which has some articles behind the TimesSelect pay wall) attracted a unique audience of 12,960,000 users in February, who combined for 455,527,000 page views. USATODAY.com came in second with 9,050,000 unique visitors and 169,517,000 page views; the Washington Post's site had 8,030,000 readers and 154,836,000 views. LATimes.com had 4,546,000 unique readers with 50,986,000 page views; and the Wall Street Journal's site (which has many articles available by subscription only) rounded out the top five with 3,436,000 uniques generating 42,067,000 hits.

Several other papers' sites were also up there in terms of total page views. The Houston Chronicle's site logged a total of 93,737,000 views in February; Boston.com had 57,154,000 page views; AJC.com, the Atlanta Journal-Constitution's site had 54,994,000 page views; SFGate.com had 51,617,000 page views; and the Chicago Tribune's site had 45,283,000 page views.

The Web site of the New York Times also had the highest number of average minutes of the course of the month per user, with 37:09. In this category, AJC.com came in second with users spending 31:29 minutes with the site over the course of the month. Rounding out the top five in this category were the Minneapolis Star Tribune's site, which readers visited for an average of 23:32 minutes; USAToday.com at 22:08; and the Boston.com at 20:56.

The full list of Nielsen//NetRatings newspaper site Top 30 statistics from February is below.

***

Brand or Channel, Unique Audience (000), Web Page Views (000), Time per Person (hh:mm:ss)

NYTimes.com: 12,960 -- 455,527 -- 0:37:09
USATODAY.com: 9,050 -- 169,517 -- 0:22:08
washingtonpost.com: 8,030 -- 154,836 -- 0:20:28
LA Times: 4,546 -- 50,986 -- 0:12:08
Wall Street Journal Online: 3,436 -- 42,067 -- 0:15:50
The Houston Chronicle: 3,292 -- 93,737 -- 0:20:44
SFGate.com: 3,236 -- 51,617 -- 0:14:56
Boston.com: 3,197 -- 57,154 -- 0:20:56
Chicago Tribune: 2,973 -- 45,283 -- 0:13:44
New York Post: 2,684 -- 31,335 -- 0:09:01
Daily News Online Edition: 2,555 -- 9,754 -- 0:05:04
Chicago Sun-Times: 2,142 -- 14,804 -- 0:08:13
Orlando Sentinel: 2,049 -- 16,914 -- 0:06:21
Newsday: 2,047 -- 20,336 -- 0:05:13
MercuryNews.com: 1,950 -- 9,577 -- 0:04:42
Azcentral.com: 1,858 -- 19,587 -- 0:08:48
The Seattle Times: 1,810 -- 18,649 -- 0:09:19
The San Diego Union-Tribune: 1,699 -- 8,869 -- 0:04:58
Seattle Post-Intelligencer: 1,698 -- 13,006 -- 0:06:48
International Herald Tribune: 1,685 -- 3,201 -- 0:02:23
MiamiHerald.com: 1,644 -- 16,476 -- 0:11:54
Sun-Sentinel: 1,630 -- 23,437 -- 0:10:52
The Washington Times: 1,607 -- 6,224 -- 0:04:15
Ottaway Newspapers: 1,557 -- 12,862 -- 0:06:00
Atlanta Journal-Constitution: 1,429 -- 54,994 -- 0:31:29
Star Tribune: 1,385 -- 24,944 -- 0:23:32
Village Voice Media: 1,377 -- 5,205 -- 0:04:07
DallasNews.com: 1,358 -- 17,174 -- 0:08:10
The Detroit News: 1,273 -- 16,839 -- 0:12:34
Philly.com: 1,243 -- 21,785 -- 0:17:32


TOPICS: Business/Economy; News/Current Events
KEYWORDS: dbm; excerpts; linkage; msmwoes
Things get a little more interesting when we add The Drudge Report to Neilsen's list. (31 day data taken from lower right hand corner of Drudge's site.)

NYTimes.com: 12,960 -- 455,527 -- 0:37:09
Drudge Report: N/A -- 416,503 -- N/A
USATODAY.com: 9,050 -- 169,517 -- 0:22:08
...


Using Alexia to compare the NYTimes.com to its new media competitors yields:



news.yahoo.com news.google.com craigslist.com nytimes.com news.altavista.com

1 posted on 04/07/2007 9:58:24 AM PDT by Milhous
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To: abb; PajamaTruthMafia; knews_hound; Grampa Dave; martin_fierro; Liz; norwaypinesavage; Mo1; onyx; ..

ping


2 posted on 04/07/2007 9:59:00 AM PDT by Milhous (There are only two ways of telling the complete truth: anonymously and posthumously. - Thomas Sowell)
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To: Milhous

I haven’t looked in a while, but the Houston paper used to have good online comics. That might explain its rankings.


3 posted on 04/07/2007 10:19:30 AM PDT by PAR35
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To: Milhous

Actually, without Drudge, FR, and similar sites, I doubt whether the NY Times would get nearly as many hits.

I go to the Times several times a day, ordinarily, to follow up on articles which I first see referred to elsewhere. Needless to say, that doesn’t mean I approve of those articles.

It has been many years since I went directly to the Times to read whatever they had posted, and I didn’t do it often then. And it’s been many more years since I subscribed to the Times in my mailbox.


4 posted on 04/07/2007 10:19:56 AM PDT by Cicero (Marcus Tullius)
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To: Cicero

Perhaps I should add that I have an excellent ad filter, AdMuncher, so I never see ads on any of these sites. I warmly recommend it for nearly complete freedom from banner ads as well as popups. I don’t think I’m the kind of visitor they like.


5 posted on 04/07/2007 10:21:43 AM PDT by Cicero (Marcus Tullius)
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To: Milhous

Then there are the cash paying subscribers. If this chart was updated, I'm sure the weekday morning line would show a different trend.

Most editorial and circulation departments know the root cause of the declining figures but will not correct the problem. Deathwatch isn't the right term. Its more like suicide watch.

6 posted on 04/07/2007 10:29:08 AM PDT by oyez
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To: Milhous

Well done graphic Milhous, puts the NYT online in a whole different light. As well as the other papers.

There just isn’t an income stream if you aren’t a gateway.


7 posted on 04/07/2007 10:31:37 AM PDT by FastCoyote
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To: Cicero

Since the NYT published Homeland security’s perfectly legal monitoring of financial transactions, I’ve refused to go to their site. I’ll read the partial articles here, but they’re dead to me.

Granted, given a chance, they’re far from the only paper in the country that will work to undermine our country, but they’re guilty as charged.


8 posted on 04/07/2007 10:58:10 AM PDT by CheyennePress
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To: Milhous

I wish people would stop using the very overused “Dinosaur Media Death Watch”, not only is it incorrect just due to the fact that the total numbers blows conservative media away by far.


9 posted on 04/07/2007 11:29:45 AM PDT by stockpirate (A nation that does not honor it warriors will be defeated by a nation that does.)
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To: Milhous
Interesting to note that NYT readers spend an average of 37 minutes at the site. The next closest is in the 22 minute range.

Evidently, NY Times patrons are slow readers!

10 posted on 04/07/2007 11:44:22 AM PDT by HardStarboard (The Democrats are more afraid of American Victory than Defeat!)
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To: oyez
an updated chart:

U.S. Daily Newspaper Circulation
Circulation in Millions, Weekday and Sunday editions, 1990-2005


11 posted on 04/07/2007 12:07:17 PM PDT by Milhous (There are only two ways of telling the complete truth: anonymously and posthumously. - Thomas Sowell)
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To: PAR35
I haven’t looked in a while, but the Houston paper used to have good online comics. That might explain its rankings.

World renown as The Houston Comical. ROTFL
12 posted on 04/07/2007 12:12:38 PM PDT by Milhous (There are only two ways of telling the complete truth: anonymously and posthumously. - Thomas Sowell)
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To: devolve; Milhous

13 posted on 04/07/2007 12:29:31 PM PDT by potlatch
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To: Milhous

Thanks for posting that.


14 posted on 04/07/2007 12:31:17 PM PDT by oyez
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To: potlatch
An oldie but goodie. LOL.
15 posted on 04/07/2007 12:34:39 PM PDT by Milhous (There are only two ways of telling the complete truth: anonymously and posthumously. - Thomas Sowell)
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To: devolve; Milhous

Milhous, it won’t be “old” until we find out Osama is dead, lol!!

Yes, it is an oldie.


16 posted on 04/07/2007 12:37:39 PM PDT by potlatch
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To: stockpirate
I wish people would stop using the very overused “Dinosaur Media Death Watch”

FReepers also complain when that byline gets left off. Check out this action:

Bob Garfield's Chaos Scenario 2.0

...

For instance, listen carefully to Jan Leth, executive creative director of OgilvyInteractive North America, as he tells a funny little story about an agency assignment for Six Flags.

"They had a promotion for their 45th anniversary. They wanted to give away 45,000 tickets for opening day to drive traffic. So we got a brief to do whatever: ads, microsite, whatever. But our interactive creative director just went off and posted it on Craigslist. Five hours later, 45,000 tickets were spoken for.

"No photo shoot. No after-shoot drinks at Shutters," he adds, with faux regret. Then, with somewhat less irony: "Now, the trick is, how do you get paid?"

...
Along with Jarvis' take:
Chaos 2.0
...

This is fundamental and important. In media, we have long argued that a new medium does not replace the old one and that ad spending may shift around in new mixes but do not decrease. No more. Now marketers and customers can have their transactions and conversations directly. That is to say, we the customers can get the information we want about products straight from sellers and the more that happens, the less those sellers need to waste money on giving us messages we did not ask for and do not want (aka, advertising). The more that happens, the less money they will spend on ads. Total ad spending will, indeed, decline.

That horrible crashing sound you hear is a gravy train derailing.

...
ROTFLMAO BWAHAHAHAHAHAHAHAHA
17 posted on 04/07/2007 12:59:19 PM PDT by Milhous (There are only two ways of telling the complete truth: anonymously and posthumously. - Thomas Sowell)
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To: All
Sorry FRiends, I just noticed a FUBAR in my Alexia chart. In the correct chart shown below NYTimes.com actually fairs exponentially worse, falling beneath the noise floor:



news.yahoo.com news.google.com craigslist.com nytimes.com news.altavista.com

So we got to use the old engineering logarithmic scale trick to even see the NYTimes.com ranking. If you imagine news.yahoo.com sitting on the goal line craigslist.com sits on the 50 yard line while nytimes.com sits the length of 5 football fields beneath.





news.yahoo.com news.google.com craigslist.com nytimes.com news.altavista.com
18 posted on 04/07/2007 1:42:52 PM PDT by Milhous (There are only two ways of telling the complete truth: anonymously and posthumously. - Thomas Sowell)
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To: Milhous

Go to Time.com sometime. Feels like you’re at DU or the DailyKos, I kid you not. If they can still deny their leftist bias after what they put on their website, they’re truly lost and delusional.


19 posted on 04/07/2007 1:49:07 PM PDT by Hardastarboard (DemocraticUnderground.com is an internet hate site.)
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To: potlatch

An oldie

But a goodie!


20 posted on 04/07/2007 3:03:12 PM PDT by devolve ( ........upload images free & fast at tinypic.com or Photobucket or Imagecave)
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To: devolve; Milhous

Lol, you and Milhous are singing the same refrain!!


21 posted on 04/07/2007 3:06:09 PM PDT by potlatch
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To: potlatch

LOL!

Yer rite!


22 posted on 04/07/2007 3:17:58 PM PDT by devolve ( ........upload images free & fast at tinypic.com or Photobucket or Imagecave)
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To: devolve

[Yer rite!]

I often am!!


23 posted on 04/07/2007 3:19:22 PM PDT by potlatch
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To: Milhous

Thanks for the ping.


24 posted on 04/08/2007 9:23:46 PM PDT by GOPJ (Good judgment's often the child of bad judgment.)
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To: Milhous

Of the list, who’s actually making any money?

The WSJ has serious revenue from its website subscriptions. And the others?


25 posted on 04/08/2007 9:31:59 PM PDT by nicollo (All economics are politics)
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To: Cicero

Actually, without Drudge, FR, and similar sites, I doubt whether the NY Times would get nearly as many hits.

I don’t care whats written there I never clink on the link for nyt


26 posted on 04/08/2007 9:42:33 PM PDT by LynnHam
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To: Milhous

>Dinosaur Media DeathWatch<.

not.

they’re very much alive.

they helped elect a democrap u.s. congress.

and they’ll help elect a democrap president.


27 posted on 04/08/2007 9:46:37 PM PDT by ken21 (it takes a village to brainwash your child + to steal your property! /s)
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To: Milhous

28 posted on 06/07/2007 1:42:43 PM PDT by Silly (http://www.paulklenk.us)
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To: Silly; abb; Grampa Dave; martin_fierro; potlatch; devolve
Hey guys, check out the sweet new artwork.





Hey Silly, thanks for decorating my thread. ;)
29 posted on 06/07/2007 2:16:43 PM PDT by Milhous (There are only two ways of telling the complete truth: anonymously and posthumously. - Thomas Sowell)
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