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Can news get any worse for NBC? Uh, yes
CNN ^ | 4/25/07 | Mikey_1962

Posted on 04/25/2007 8:28:18 AM PDT by Mikey_1962

The news keeps getting worse for NBC, which set a low-water mark for prime-time viewership for the second straight week.

One week after NBC averaged 6.8 million viewers -- its smallest in-season audience since at least 1987, and probably well before -- the network sank to 6.2 million last week, according to Nielsen Media Research.

"They are just in a complete mess," said Marc Berman, a television analyst for Media Week Online.

NBC notes that TV viewership in general is lower, with all of the broadcast networks down 10 percent from last year over the past three weeks, and that the network has been airing several reruns to hoard original series episodes for the May ratings sweeps.

But the network had only three shows among Nielsen's 30 most popular last week -- two of them editions of the game show "Deal or No Deal." None of the week's top 16 shows were on NBC.

Aging franchises "Law & Order" and "The Apprentice" aren't helping, Berman said. NBC's Thursday comedy lineup, while critically acclaimed, hasn't broken through to a mass audience with shows such as "The Office" and "30 Rock."

An original episode of "Scrubs" last week drew only 5.6 million viewers, Nielsen said.

"They coasted on Thursdays for over a full decade and they can't do it anymore," Berman said. "What are they going to do now? They're in a lot of trouble."

(Excerpt) Read more at cnn.com ...


TOPICS: Business/Economy
KEYWORDS: alecbaldwin; boycott; mediaelites; nbc
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They're in a lot of trouble.

The sharp left turn: Coincidental or causal?
1 posted on 04/25/2007 8:28:20 AM PDT by Mikey_1962
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To: Mikey_1962

And what is this “NBC” of which you speak?

;->


2 posted on 04/25/2007 8:30:32 AM PDT by corlorde (New Hampshire)
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To: Mikey_1962

Love The Office. Don’t touch anything else.
And I get The Office off of iTunes. I think I’ll be cancelling our Dish subscription when it comes up for renewal.


3 posted on 04/25/2007 8:30:38 AM PDT by rom (17" MacBook Pro. 30" Cinema Display. 1 Happy Programmer.)
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To: Mikey_1962

“Oh, the humanity”


4 posted on 04/25/2007 8:31:03 AM PDT by mutley
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To: rom

Or you could just switch to the original British Office on PBS.


5 posted on 04/25/2007 8:31:38 AM PDT by weegee (Libs want us to learn to live with terrorism, but if a gun is used they want to rewrite the Const.)
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To: Mikey_1962

It always blows my mind that more than 30 people watch any of the alphabet news programs.


6 posted on 04/25/2007 8:32:19 AM PDT by basil
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To: Mikey_1962

I hardly watch TV at all. The only time I even wach NBC is for The Office and My Name is Earl, both shows I enjoy immensely. Other than that, there’s sonline gaming, NetFlix, and FreeRepublic, and guess what? I don’t have time to sit in front of a TV absorbing leftist drivel.


7 posted on 04/25/2007 8:32:34 AM PDT by webheart
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To: weegee

Call me a heretic, but I much prefer the US version. But I have a feeling it may go downhill shortly.

And besides. I make it a point not to support anything off of PBS. As bad as the MSM is, at least I don’t fund them with my tax dollars.


8 posted on 04/25/2007 8:33:51 AM PDT by rom (17" MacBook Pro. 30" Cinema Display. 1 Happy Programmer.)
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To: Mikey_1962

I hear that Rosie O’donuts is available.


9 posted on 04/25/2007 8:36:05 AM PDT by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: Mikey_1962
The news keeps getting worse for NBC...

What is an NBC?

10 posted on 04/25/2007 8:36:11 AM PDT by Onelifetogive (Liberals are willing to sacrifice any amount of someone else's money to increase their own power...)
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To: Mikey_1962
But the network had only three shows among Nielsen's 30 most popular last week -- two of them editions of the game show "Deal or No Deal." None of the week's top 16 shows were on NBC.

DOND is a case study in greed, with eye candy to boot. Contestants can win 50-75k by literally just showing up. I enjoy the ones that keep reaching for the big bucks and end up going home with a shiny briefcase with $50 in it.

11 posted on 04/25/2007 8:36:17 AM PDT by TC Rider (The United States Constitution ? 1791. All Rights Reserved.)
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To: rom

I started watching ‘The Black Donnellys’ and was really enjoying it. The pulled it after 5 or 6 episodes. I won’t be watching ANYTHING on NBC from now on. I am tired of shows being pulled after half a season and replaced with reality TV garbage.


12 posted on 04/25/2007 8:37:43 AM PDT by mouse_35
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To: webheart

Precisely. The range of entertainment options is so diverse these days, that you don’t have to be spoon fed what *they* want you to see.

I look at my parent’s generation, and am frankly disturbed by how they think they HAVE to sit in front of the tube in order to get their news and entertainment. Watching their glazed over expressions doesn’t help matters any.


13 posted on 04/25/2007 8:38:07 AM PDT by rom (17" MacBook Pro. 30" Cinema Display. 1 Happy Programmer.)
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To: Mikey_1962

I hate to admit it but I actually watched a few NBC shows recently. It all started because of their NFL contract on Sunday nights. They advertised for Friday Night Lights during a Sunday night football game and I started watching. That lead to Heros which lead to The Black Donnelleys. Of course since NBC is a bunch of morons they put Heros on hiatus for over a month and cancelled TBD after 6 episodes. Morons. Now I know why I never watched these channels in the first place.


14 posted on 04/25/2007 8:38:17 AM PDT by CollegeRepublican
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To: Mikey_1962
network television...that's so 90's 80's 70's
15 posted on 04/25/2007 8:38:49 AM PDT by RckyRaCoCo ("When you have to shoot, shoot, don't talk!")
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To: Mikey_1962

OPK, I missed Scrubs last week because I’d been called into the office about 4 am and was too worn out to watch. I barely stayed awake thru “My Name is Earl”.


16 posted on 04/25/2007 8:39:24 AM PDT by theDentist (Qwerty ergo typo : I type, therefore I misspelll.)
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To: Mikey_1962
The thing that jumped out at me was that this article comes from CNN.

Misery loves company.

Read more at cnn.com ...

Not a chance. CNN gets NO revenue-enhancing hits from me, ever.

17 posted on 04/25/2007 8:39:38 AM PDT by newgeezer (Just my opinion, of course. Your mileage may vary.)
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To: Mikey_1962

Outside of ‘Hero’s’ I can’t name a show on NBC.


18 posted on 04/25/2007 8:40:55 AM PDT by Badeye (Fast is fine, but accuracy is Final)
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To: webheart

I think Deal or No Deal is on NBC. If it is that might be a show you want to add to your list. I just love the show and the craziness when people get over the 100,000 dollar mark.


19 posted on 04/25/2007 8:41:29 AM PDT by napscoordinator (.)
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To: corlorde

No Body Cares.


20 posted on 04/25/2007 8:41:40 AM PDT by Mr. Lucky
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