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Couric Gets More Negative Response
My Way ^ | May 3, 2007 | David Bauder

Posted on 05/03/2007 9:33:03 PM PDT by antiunion person

Poll: Couric Gets More Negative Response

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May 3, 8:23 PM (ET)

By DAVID BAUDER

(AP) News anchor Katie Couric presents an award at the annual Jackie Robinson Foundation awards dinner... Full Image

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NEW YORK (AP) - One-third of Americans say they have a negative view of Katie Couric, her personal popularity lagging behind rivals Charles Gibson and Brian Williams just as her evening news program trails in the ratings.

The Gallup Poll survey released Thursday found that 51 percent of Americans said they had a positive view of Couric, who jumped from NBC's "Today" show to CBS last fall.

The poll found Gibson and Williams essentially running neck-and-neck in terms of popularity. ABC's Gibson was viewed positively by 62 percent of TV viewers and NBC's Williams by 59 percent, but that difference is within the sampling's margin of error of plus or minus 4 percentage points.

That also mirrors the competition between the anchors in the television ratings. Gibson began the evening job last spring, and trailed Williams consistently for the rest of 2006. But in the past three months ABC's "World News" has logged the most viewers during eight weeks, while NBC's "Nightly News" won four weeks.

CBS recently hired former CNN and MSNBC president Rick Kaplan as "CBS Evening News" executive producer in an attempt to recover from Couric's stumbling start.

She's handicapped by the number of people - 29 percent in this poll - who explained their negative opinion by saying they simply "don't like her," Gallup said. Once one of the most popular personalities in TV news, her negative ratings crept up during her final years at "Today."

At least people know who she is. Only 13 percent of the respondents said they had never heard of Couric, compared to 19 percent each for Gibson and Williams.

Gibson (16 percent) and Williams (18 percent) had much smaller negative ratings. Some in the news business believe the amiable Gibson has improved ABC's ratings because he's easier to listen to in a period of bad news.

The Gallup poll found 13 percent of the people who said they didn't like Williams citing "too much negative reporting." That explanation wasn't offered by people who said they didn't like Couric or Gibson.

The Gallup survey was based on telephone interviews with 1,007 adults conducted from April 23 to 26. In questions where respondents were asked to explain their negative opinions, the margin of sampling error ranged from 5 to 9 percentage points.


TOPICS: Miscellaneous
KEYWORDS: couric; katie; ratings
Is it just me, or does Katie need to work off some of the fat off her arms??
1 posted on 05/03/2007 9:33:04 PM PDT by antiunion person
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To: antiunion person
Are You a Happy Person? - This free PhD Certified Test will show how happy you really are! www.chatterbean.com

I wonder if Katie is taking this test.

2 posted on 05/03/2007 9:34:01 PM PDT by Darkwolf377 (Anti-socialist Bostonian, Anti-Illegal Immigration Bush supporter, Pro-Life Atheist)
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To: antiunion person

No...she needs to work the fat off her big head.


3 posted on 05/03/2007 9:35:27 PM PDT by ironwill (I want my daddy's records.)
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To: antiunion person
Is it just me, or does Katie need to work off some of the fat off her arms??

Granny-arms.


4 posted on 05/04/2007 12:20:25 AM PDT by Bon mots
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To: antiunion person
One-third of Americans say they have a negative view of Katie Couric, her personal popularity lagging behind rivals Charles Gibson...

She's a close second behind Charles Manson in a popularity contest in our home.

5 posted on 05/04/2007 2:37:17 AM PDT by Caipirabob (Communists... Socialists... Democrats...Traitors... Who can tell the difference?)
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To: antiunion person

She has an agenda. It showed during her time on the Today show and it shows on the C.B.S. nightly news.
I watch news for the information factor, not to have some bimbo slant information to fit her agenda.


6 posted on 05/04/2007 3:43:47 AM PDT by Joe Boucher
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To: Bon mots

Not a flattering style dress for her


7 posted on 05/04/2007 7:33:08 AM PDT by goodnesswins (We need to cure Academentia)
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