Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Not Just Katie: Overall Evening News Plummet Continues
NewsBusters.org ^ | 5/27/07 | http://newsbusters.org/node/13024

Posted on 05/27/2007 9:54:33 AM PDT by LdSentinal

For those who prefer their news fair and balanced instead of imbalanced and biased, the demise of the Big 3 networks’ evening newscasts can’t come quickly enough. Though their imminent end seems unlikely (see the reasons at the end of this post), the latest May sweep results strongly indicate that their march towards irrelevance may be completed sooner than originally thought.

All the happy talk at evening news sweep winner ABC should not obscure the fact that over 6% fewer Americans watched the evening newscasts during the May 2007 sweep than did during the May 2006 sweep, and that the combined May 2007 sweep results are barely above those achieved during what was described last summer as the “Low-Water Mark for Broadcast TV Viewing”:

EveningNews0507and0506

Sources:
- 2007 Sweeps — Media Bistro
- July 3, 2006 — Media Bistro; also commented on here last year
- 2006 Sweeps — Estimated based on ABC memo’s claims that ABC was up 7% from last year’s sweep, while NBC and CBS were down 11% and 15%, respectively.

A repeat of last summer’s 7%-plus slide would take total viewership to below 20 million.

I fail to see any reason why the overall decline won’t continue its over quarter-of-a-century trend. It’s hard to imagine that in 1980, about 52 million viewers tuned into the nets’ evening newscasts.

With their numbers down 60% during that time while the US population has increased over a third from 1980’s 226 million, you would think that the nets might start wondering about whether their definition and delivery of the news needs improvement. Failing that, you would think that the nets’ corporate masters might explore pulling the plug on these declining dinosaurs.

Don’t count on either thing happening. I see little, if any, evidence that what I wrote nearly two years ago about how the evening newscasts are going to be with us long after they have become irrelevant has changed (some text revised slightly from original):

….. Perhaps until they’re only speaking to themselves.

Cross-posted at NewsBusters.org.



TOPICS: Business/Economy; News/Current Events; Politics/Elections
KEYWORDS: bias; ccrm; liberal; news; ratings

1 posted on 05/27/2007 9:54:35 AM PDT by LdSentinal
[ Post Reply | Private Reply | View Replies]

To: LdSentinal; monkapotamus; All

OMG you know what Katie going get kill in ratings here in SO Cal by reruns of Alice and Mama family ROFL


2 posted on 05/27/2007 9:56:00 AM PDT by SevenofNine ("We are Freepers, all your media belong to us, resistence is futile")
[ Post Reply | Private Reply | To 1 | View Replies]

To: SevenofNine

hehehehe


3 posted on 05/27/2007 10:02:00 AM PDT by monkapotamus
[ Post Reply | Private Reply | To 2 | View Replies]

To: monkapotamus

Personally I rather see computer generated Rod Serling or Flo from Alice to do anchor news LOL!


4 posted on 05/27/2007 10:02:45 AM PDT by SevenofNine ("We are Freepers, all your media belong to us, resistence is futile")
[ Post Reply | Private Reply | To 3 | View Replies]

To: LdSentinal

Good analysis.IMO the networks will continue to crank out the same inaccurate and biased “news” till the bitter end.Why?It’s part of the leftist/elitist agenda.


5 posted on 05/27/2007 10:04:01 AM PDT by Thombo2
[ Post Reply | Private Reply | To 1 | View Replies]

To: Thombo2

Exactly. Any one of the three could begin to report unbiased news and they’d make a fortune in advertising. They won’t do it. It’s not about money it’s about expounding socialism.


6 posted on 05/27/2007 10:41:15 AM PDT by kjo
[ Post Reply | Private Reply | To 5 | View Replies]

To: LdSentinal

Why all the surprise? News in name only? Content-free crap?

Sensationalistic and sordid focus on non-issues and silly-assed side-subjects, fit for fools and mouth-breathers?

Newscasters pretending to be journalists,but merely news “readers”. News “Dolls” all made up and gushing about horrible tragedies and death lists from current war activities with no semblence of compassion whatsoever?

Obsessive and idiotic longwinded coverage of banal doings of the idle rich and insane priviledged few.

Are you starting to get some kind of clue why viewership is falling off?


7 posted on 05/27/2007 10:46:41 AM PDT by CBart95
[ Post Reply | Private Reply | To 1 | View Replies]

To: LdSentinal
Count me as one of those who doesn’t waste his time on the biased, leftist and slanted alphabet evening news broadcasts.
8 posted on 05/27/2007 10:52:40 AM PDT by AlaskaErik (Run, Fred run! I will send my donation as soon as you announce.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: LdSentinal

Their viewers are dying off.


9 posted on 05/27/2007 10:57:57 AM PDT by mewzilla (Property must be secured or liberty cannot exist. John Adams)
[ Post Reply | Private Reply | To 1 | View Replies]

To: LdSentinal

In the early days, the networks were willing to take losses on their news operations because they contributed greatly to their prestige and gravitas and indirectly attracted more viewers to their other shows.

That is decreasingly true, I should think. What is the point of having an expensive a loss leader, if fewer and fewer people respect it or bother to watch it?


10 posted on 05/27/2007 11:13:14 AM PDT by Cicero (Marcus Tullius)
[ Post Reply | Private Reply | To 1 | View Replies]

To: LdSentinal
The journalists who put together the nightly news programs could care less if the broadcasts are profitable. It’s obvious that their agenda is more important.

This is like saying "The typical professor in the Princeton philosophy department could care less that the University has had another unprofitable year."

11 posted on 05/27/2007 11:24:51 AM PDT by Steely Tom
[ Post Reply | Private Reply | To 1 | View Replies]

To: LdSentinal

What a pity.


12 posted on 05/27/2007 11:40:13 AM PDT by curmudgeonII (Dum spiro spero.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: LdSentinal

What a pity.


13 posted on 05/27/2007 11:40:13 AM PDT by curmudgeonII (Dum spiro spero.)
[ Post Reply | Private Reply | To 1 | View Replies]

“Low-Water Mark for Broadcast TV Viewing”

The Project for Excellence in Journalism keeps lowering its bar to accommodate a monotonically decreasing "low-water mark".

Evening News Viewership, All Networks


14 posted on 05/27/2007 11:59:53 AM PDT by Milhous (There are only two ways of telling the complete truth: anonymously and posthumously. - Thomas Sowell)
[ Post Reply | Private Reply | To 1 | View Replies]

To: LdSentinal

If you think their numbers are bad now, wait until they start their summer re-runs...

CBS Evening News: tonight, The Best of Katie Couric;

Welcome to ABC’s Nightly Highlights of 2006;

NBC is proud to present our nightly retrospective, The Decade in Review.


15 posted on 05/27/2007 12:02:27 PM PDT by ApplegateRanch (Islam: a Satanically Transmitted Disease, spread by unprotected intimate contact with the Koranus.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Thombo2

my MIL still watches it......she is in her 80s


16 posted on 05/27/2007 12:04:38 PM PDT by tioga (Fred Thompson for President.)
[ Post Reply | Private Reply | To 5 | View Replies]

To: LdSentinal

Only the fairness doctrine can save them now!


17 posted on 05/27/2007 12:21:48 PM PDT by JZelle
[ Post Reply | Private Reply | To 1 | View Replies]

To: SevenofNine
I rather see computer generated Rod Serling

WHY?....ever since, MSM began their hard leftward tilt, 'ol ROD STERLING, has been *cue music* "Broadcasting" ever since....."You have just entered, the Twilight Zone.....or for that matter, "The Night Galley" :)

18 posted on 05/27/2007 12:22:12 PM PDT by skinkinthegrass ( just b/c, you suffer from paranoia, doesn't mean they're not out to get you....Run, Fred, Run :^)
[ Post Reply | Private Reply | To 4 | View Replies]

To: Thombo2
Rush's inside on the Black Negro story last week on the Today show is a perfect example. NBC possessed all the info that made their story a non-story, but of course they ran it anyway because it fit their template, truth be damned. Perhaps a few million saw the story, but 12-20 milliion know what a scam it was, and watched as NBC exposed their bias.

They won't get away with it for much longer.

19 posted on 05/27/2007 2:47:34 PM PDT by chiller (Old Media is not yet dead. Turn them off and they will die. For the sake of sanity.)
[ Post Reply | Private Reply | To 5 | View Replies]

To: kjo
"It’s not about money it’s about expounding socialism."

Yes, and when they are down to just a handful of viewers with no sponsors, they'll just demand that the taxpayers pick up the tab so they can continue with the socialist pseudo-news that no one is tuned into.

20 posted on 05/27/2007 6:32:18 PM PDT by penowa (NO more Bushes; NO more Clintons EVER!)
[ Post Reply | Private Reply | To 6 | View Replies]

To: LdSentinal
BUT, the news operations of each of the Big 3 networks are very small parts of very large organizations (CBS Inc., NBC-GE, and ABC-Disney),

So we continue to hit them where it hurts - in their corporate pocketbooks.

Not just turn off the news, but stop going to Disney, buy GE, etc.

21 posted on 05/27/2007 6:39:51 PM PDT by mombonn (God is looking for spiritual fruit, not religious nuts.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Milhous

Wow! arithematic, not logarithmic decay, still!

(Losing viewers at a consistent arithmatic rate, say 1.5 million viewers per year, means losing a greater and greater proportion of viewers as the total number of viewers continues to shrink; at this rate, in 16 years, network news will cease to exist.)


22 posted on 05/27/2007 10:25:26 PM PDT by dangus
[ Post Reply | Private Reply | To 14 | View Replies]

To: ApplegateRanch

Blountly...the same-old package that they’ve been dumping on the public for 20 years...has worn out its welcome. More than half the public can now recognize a slanted news job easily now. Frankly....they can’t stand watching this kind of immature media effort. They just want news and facts. The slant is killing off the audience. So until some new fresh face arrives at the networks...and starts old fashion news broadcasts...with facts only and no slant...the decline will continue.


23 posted on 05/27/2007 10:28:46 PM PDT by pepsionice
[ Post Reply | Private Reply | To 15 | View Replies]

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson