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Couric Gets Trounced During May Sweeps (Dinosaur Media DeathWatch™)
TV Blend ^ | May 28, 2007 | Mack Rawden

Posted on 05/28/2007 1:48:17 PM PDT by abb

Most people think the Nielson ratings only apply to primetime programming; however, this is a complete fallacy. Network news plays a frequently forgotten but always important roll itself. A few days ago the final May Sweep totals were announced, and let’s just say it wasn’t pretty for ‘CBS Evening News With Katie Couric.’

According to Variety, the perky anchorwoman managed an average of just 6.1 million viewers. That’s the lowest Tiffany network total since they began tracking the news in 1991! ABC’s ‘World News With Charlie Gibson’ led the way with 7.95 Million, while NBC’s ‘Nightly News With Brian Williams’ narrowly finished second with 7.3 Million people tuning in. Gibson’s victory gives the crown to ABC for the first time since Peter Jennings finished first in 1996.

Let me try and put this is as simplistically as I can. Dan Rather was a complete unquestioned failure. He lost a large percentage of Walter Cronkite’s enormous audience within a few years and ended up retiring, almost completely disgraced last May. Katie Couric makes Rather’s tumultuous tenure seem like a gift from God. Thus far, her short stint has been marked by an inability to read the teleprompter, proven plagiarism, and an increased emphasis on soft news.

snip

(Excerpt) Read more at cinemablend.com ...


TOPICS: Business/Economy; News/Current Events
KEYWORDS: 4thestate5thcolumn; biasmeanslayoffs; cbs; ccrm; couric; haha; news; television; trysellingthetruth
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Monday Afternoon Good News!
1 posted on 05/28/2007 1:48:18 PM PDT by abb
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To: 04-Bravo; aimhigh; andyandval; Arizona Carolyn; backhoe; Bahbah; bert; bilhosty; bwteim; ...

Ping


2 posted on 05/28/2007 1:49:04 PM PDT by abb (The Dinosaur Media: A One-Way Medium in a Two-Way World)
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To: abb

This news finds me overwrought with indifference... :)


3 posted on 05/28/2007 1:49:15 PM PDT by Keith in Iowa (Then vs Now: Tokyo Rose - Baghdad Harry Reid)
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To: abb

I’m sure Katie is laughing all the way to the bank...


4 posted on 05/28/2007 1:51:36 PM PDT by tje
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To: abb
".. Couric makes Rather’s tumultuous tenure seem like a gift from God..."

That will leave a mark!

5 posted on 05/28/2007 1:52:37 PM PDT by Anti-Bubba182
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To: abb

More good news from See BS !


6 posted on 05/28/2007 1:54:21 PM PDT by CAWats
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To: abb
Katie's fading fast and we all knew it was gonna happen.

Katie, you suck.


7 posted on 05/28/2007 1:55:04 PM PDT by andyandval
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To: abb

your

Dinosaur Media DeathWatch™

elected a democrap u.s. congress in 2006,

and the way things are going,

will elect a democrap president in 2008.


8 posted on 05/28/2007 1:57:40 PM PDT by ken21 (tv: 1. sells products. 2. indoctrinates viewers into socialism.)
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                                       Big old(s) mass media sits and spins when the wheels come off.
9 posted on 05/28/2007 2:00:44 PM PDT by Milhous (There are only two ways of telling the complete truth: anonymously and posthumously. - Thomas Sowell)
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To: abb

10 posted on 05/28/2007 2:07:13 PM PDT by Zakeet (Be thankful we don't get all the government we pay for)
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To: Milhous

http://breakingnews.nypost.com/dynamic/stories/T/TV_SNEAKY_ADS?SITE=NYNYP&SECTION=HOME

Networks Try New Ways to End Ad Skipping

By DAVID BAUDER
AP Television Writer

NEW YORK (AP) — Some of the most creative thinking in television these days has nothing to do with comedy or drama. It’s about the commercials. Fueled by a growing sense of desperation, networks are inserting games, quizzes and mini-dramas into commercial breaks.

They’re incorporating more product pitches into programming. Two experimental programs without traditional commercial breaks will premiere this fall. NBC has even called on Jerry Seinfeld for help.

This is all being done to stop viewers with DVRs from fast-forwarding through advertisements, or to circumvent those that do.

Adding to the urgency, this week Nielsen Media Research begins offering ratings for commercial breaks, instead of just the shows around them.

snip


11 posted on 05/28/2007 2:07:57 PM PDT by abb (The Dinosaur Media: A One-Way Medium in a Two-Way World)
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To: abb

Not so perky now, huh?


12 posted on 05/28/2007 2:11:21 PM PDT by mtbopfuyn (I think the border is kind of an artificial barrier - San Antonio councilwoman Patti Radle)
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To: abb

Just as long as she doesn’t broadcast her innards, again.


13 posted on 05/28/2007 2:12:28 PM PDT by SmithL (si vis pacem, para bellum)
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To: abb

I would love to feel sorry for CBS, but they got what they paid for. Funny how dumbass corporations don’t put in stipulations on money being connected to performance! Funnier still is that she could be number 1 by adopting the Fox news Network model....but that would require listening to the “other more evil” point of view.


14 posted on 05/28/2007 2:14:02 PM PDT by Bommer (Global Warming: The only warming phenomena that occurs in the Summer and ends in the Winter!)
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To: All
Thus far, her short stint has been marked by an inability to read the teleprompter, proven plagiarism,

Anybody remember what the plagiarism incident was?

15 posted on 05/28/2007 2:14:52 PM PDT by Bronzewound
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To: abb
According to Variety, the perky anchorwoman managed an average of just 6.1 million viewers.

At least she is beating Keith Olbermann and even Bill O' Reilly.

16 posted on 05/28/2007 2:19:24 PM PDT by trumandogz
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To: Bronzewound
I think that’s referring to the time she was caught making up some inspiring incident in her life having to do with reading in the public library, which in actuality was an incident in someone else’s life.

http://www.simplyfired.com/blog/2007/04/katie-courics-library-card-a-m.php

17 posted on 05/28/2007 2:23:54 PM PDT by mjolnir ("All great change in America begins at the dinner table.")
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To: Bronzewound

My recollection is that Katie had a feature called “Notes.” One of these features was about Katie’s experiences getting a library card or her first visit to a library or some such. Turns out, though, that this “first-person” account was not written by Katie, but by one of her producers as if it were Katie’s own experience. However, it also turns out that the producer lifted it from another source without attribution (Wall Street Journal?). The producer was nailed but not Katie.


18 posted on 05/28/2007 2:27:03 PM PDT by NCLaw441
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To: mjolnir

Thank you.


19 posted on 05/28/2007 2:27:16 PM PDT by Bronzewound
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To: abb

see-bs...paid their money and took their chances!!!!

katie sucks and eventually the brain trust at see-bs will acknowledge the fact and she will be gone!!!

of course it will not be until after the 2008 presidential election so that she can do all the free political ads for the piaps and call them news!!!!


20 posted on 05/28/2007 2:41:05 PM PDT by nyyankeefan
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