Skip to comments.Couric Gets Trounced During May Sweeps (Dinosaur Media DeathWatch™)
Posted on 05/28/2007 1:48:17 PM PDT by abb
Most people think the Nielson ratings only apply to primetime programming; however, this is a complete fallacy. Network news plays a frequently forgotten but always important roll itself. A few days ago the final May Sweep totals were announced, and lets just say it wasnt pretty for CBS Evening News With Katie Couric.
According to Variety, the perky anchorwoman managed an average of just 6.1 million viewers. Thats the lowest Tiffany network total since they began tracking the news in 1991! ABCs World News With Charlie Gibson led the way with 7.95 Million, while NBCs Nightly News With Brian Williams narrowly finished second with 7.3 Million people tuning in. Gibsons victory gives the crown to ABC for the first time since Peter Jennings finished first in 1996.
Let me try and put this is as simplistically as I can. Dan Rather was a complete unquestioned failure. He lost a large percentage of Walter Cronkites enormous audience within a few years and ended up retiring, almost completely disgraced last May. Katie Couric makes Rathers tumultuous tenure seem like a gift from God. Thus far, her short stint has been marked by an inability to read the teleprompter, proven plagiarism, and an increased emphasis on soft news.
(Excerpt) Read more at cinemablend.com ...
This news finds me overwrought with indifference... :)
I’m sure Katie is laughing all the way to the bank...
That will leave a mark!
More good news from See BS !
Katie, you suck.
Dinosaur Media DeathWatch
elected a democrap u.s. congress in 2006,
and the way things are going,
will elect a democrap president in 2008.
Networks Try New Ways to End Ad Skipping
By DAVID BAUDER
AP Television Writer
NEW YORK (AP) — Some of the most creative thinking in television these days has nothing to do with comedy or drama. It’s about the commercials. Fueled by a growing sense of desperation, networks are inserting games, quizzes and mini-dramas into commercial breaks.
They’re incorporating more product pitches into programming. Two experimental programs without traditional commercial breaks will premiere this fall. NBC has even called on Jerry Seinfeld for help.
This is all being done to stop viewers with DVRs from fast-forwarding through advertisements, or to circumvent those that do.
Adding to the urgency, this week Nielsen Media Research begins offering ratings for commercial breaks, instead of just the shows around them.
Not so perky now, huh?
Just as long as she doesn’t broadcast her innards, again.
I would love to feel sorry for CBS, but they got what they paid for. Funny how dumbass corporations don’t put in stipulations on money being connected to performance! Funnier still is that she could be number 1 by adopting the Fox news Network model....but that would require listening to the “other more evil” point of view.
Anybody remember what the plagiarism incident was?
At least she is beating Keith Olbermann and even Bill O' Reilly.
My recollection is that Katie had a feature called “Notes.” One of these features was about Katie’s experiences getting a library card or her first visit to a library or some such. Turns out, though, that this “first-person” account was not written by Katie, but by one of her producers as if it were Katie’s own experience. However, it also turns out that the producer lifted it from another source without attribution (Wall Street Journal?). The producer was nailed but not Katie.
see-bs...paid their money and took their chances!!!!
katie sucks and eventually the brain trust at see-bs will acknowledge the fact and she will be gone!!!
of course it will not be until after the 2008 presidential election so that she can do all the free political ads for the piaps and call them news!!!!