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THE SURPRISE & FALL OF KATIE (Couric Costs CBS 'Arm & Leg'!!!)
New York Post ^ | June 3, 2007 | DON KAPLAN

Posted on 06/03/2007 10:06:52 AM PDT by Anti-Bubba182

June 3, 2007 -- As you can see from the chart above, Katie Couric’s first nine months at CBS aren’t exactly going as planned - in fact, she’s costing CBS an arm and a leg and a whole lot more for each viewer she hangs onto in her shrinking audience.

And last week the $15 million- a-year anchor got even more expensive....."

(Excerpt) Read more at nypost.com ...


TOPICS: News/Current Events
KEYWORDS: cbs; ccrm; couric; msmdeathwatch
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Couric $15 million - $2.51 per viewer
Williams 4 million - .55 per viewer
Gibson 7 million - .89 per viewer

Couldn't happen to a nicer network.

1 posted on 06/03/2007 10:06:55 AM PDT by Anti-Bubba182
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To: Anti-Bubba182

As I see it, it’s not just Katie. The era of the mega-star anchor has come to an end, like sorcerers and dragons, I shall miss neither.


2 posted on 06/03/2007 10:09:18 AM PDT by sinanju
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To: Anti-Bubba182

How can I put this!! ya!ya!yayaya!


3 posted on 06/03/2007 10:09:20 AM PDT by ontap
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To: Anti-Bubba182

She’ll be gone by the end of the year. Look for Anderson Cooper to get the job.


4 posted on 06/03/2007 10:09:32 AM PDT by kjo
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To: kjo
She’ll be gone by the end of the year. Look for Anderson Cooper to get the job.

One woman couldn't do it, why would another?

5 posted on 06/03/2007 10:12:01 AM PDT by atomicpossum (Replies must follow approved guidelines or you will be kill-filed without appeal.)
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To: atomicpossum

lmao...............hillarious.


6 posted on 06/03/2007 10:13:57 AM PDT by advertising guy (If computer skills named us, I'd be back-space delete.)
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To: sinanju
“The era of the mega-star anchor has come to an end, like sorcerers and dragons, I shall miss neither.”

I think you’re correct, and I too would be happy to see it. I have respect for ‘reporters’ who go out and honestly try to dig up and understand the truth (hopefully they still exist out there somewhere). On the other hand, I have no idea why the networks would want to spend millions of dollars paying someone to essentially read the news on the air.

7 posted on 06/03/2007 10:15:31 AM PDT by pieceofthepuzzle
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To: kjo
If they were smart they’d hire Brit Hume but since they aren’t they’ll hire Anderson Cooper.
8 posted on 06/03/2007 10:16:44 AM PDT by jennyjenny
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To: Anti-Bubba182

I wonder how useful this statistic is, and what it would be if you compared it with what the cost per head is on some of the CNN and Fox shows. And when you get right down to it Rush attracts between 14 and 15 million per week, or about 3 million a day, and makes $28 million a year to do it. Do the math.


9 posted on 06/03/2007 10:18:29 AM PDT by Non-Sequitur (Save Fredericksburg. Support CVBT.)
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To: Anti-Bubba182

Ratings are for little people. :)


10 posted on 06/03/2007 10:18:51 AM PDT by xp38
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To: ontap

I'm worth every lousy cent they pay me!




11 posted on 06/03/2007 10:19:59 AM PDT by Stayfree (*************************Get your copy of The Fred Factor by David Gill at Capitol Hill Comedy.com)
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To: kjo
Doesn't matter who takes her place. The prehistoric media is finished. They are going the way of the dinosaur and so long as they keep professing their liberalism it's only going to happen faster.

JMHO

12 posted on 06/03/2007 10:20:02 AM PDT by EndWelfareToday (Live free and keep what you earn. - Tancredo or Hunter)
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To: sinanju
The era of the mega-star anchor has come to an end, like sorcerers and dragons, I shall miss neither.

I am not deeply sadden.

13 posted on 06/03/2007 10:21:12 AM PDT by TYVets (God so loved the world he didn't send a committee)
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To: Anti-Bubba182

Logic makes one think that when a liberal format starts to hurt a network in the pocketbook they will change. My guess is that they still won’t get it and continue with newscasters/content that lead them down the road to oblivion. They are blind to their biases


14 posted on 06/03/2007 10:21:27 AM PDT by TruthWillWin
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To: Anti-Bubba182

Funny, how CBS deluded itself into believing Katie is worth $15mil.


15 posted on 06/03/2007 10:23:11 AM PDT by freekitty
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To: Anti-Bubba182
Any advertiser should be GRATEFUL to pay the extra 500% to have CBS get their info out.
16 posted on 06/03/2007 10:24:09 AM PDT by Diogenesis (Igitur qui desiderat pacem, praeparet bellum)
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To: SevenofNine

17 posted on 06/03/2007 10:24:58 AM PDT by monkapotamus
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To: pieceofthepuzzle

It was through Gunga-Dan and his MemoGate that I learned that in TVland the “producers” are the people who do the actual research and footwork whereas the “reporters” merely read the agreed-upon questions in the taped interviews.

Investigative Journalism 101. You learn something new everyday. For my own part I would be happy to let the producers ask their questions on camera and let the “newsreaders” stick to reading the news.


18 posted on 06/03/2007 10:25:20 AM PDT by sinanju
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To: Non-Sequitur
In the seventies, advertisers paid $2.51...to reach a thousand households.

In the oughts, CBS is paying their anchorette $2.51...to reach a single viewer.

Times have, indeed, changed.

19 posted on 06/03/2007 10:26:28 AM PDT by okie01 (The Mainstream Media: IGNORANCE ON PARADE)
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To: Anti-Bubba182
Which is more entertaining and informative?

Katie Couric or THIS?

Best regards,

20 posted on 06/03/2007 10:26:31 AM PDT by Copernicus (Mary Carpenter Speaks About Gun Control http://www.youtube.com/view_play_list?p=7CCB40F421ED4819)
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To: jennyjenny

As I recall, Brit Hume left ABC for his current position at FOX, and he made a good choice.


21 posted on 06/03/2007 10:26:49 AM PDT by billhilly (My former tag line.)
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To: sinanju

I believe that if a true newsman or woman, not a biased hack, usually good looking, were in an anchor chair, that person would be a big success.
The key is bias. I don’t think one of the three major broadcast network news departments could put together an objective newscast.


22 posted on 06/03/2007 10:27:08 AM PDT by em2vn
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To: EndWelfareToday

Agreed. But the leftwing media is going to fight to the bitter, bitter end.


23 posted on 06/03/2007 10:27:38 AM PDT by kjo
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To: freekitty

Did the consultant who advised CBS to sign Couric also advise Mercedes to pay $37 billion for Chrysler?


24 posted on 06/03/2007 10:30:21 AM PDT by em2vn
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To: TruthWillWin

It’s like the central thesis of Michael Medved’s “Hollywood Vs. America,” the plaudits of their colleagues mean more to them than the patronage of us commonweals.

Only tinseltown is partially wising up. There are many more family-friendly movies out now than in ‘92 when Medved’s book was published.


25 posted on 06/03/2007 10:31:24 AM PDT by sinanju
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To: TruthWillWin
They are blind to their biases

And, even worse in a free market world, they are blind to their audience.

26 posted on 06/03/2007 10:33:03 AM PDT by okie01 (The Mainstream Media: IGNORANCE ON PARADE)
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To: pieceofthepuzzle
“The era of the mega-star anchor has come to an end”

Whats a mega-star anchor?
I don't think I have seen the ABC/CBS/NBC evening news in over 10 years, maybe 15.
With FOX and the internet, I can’t imagine why anyone watches that drivel.
Since I have been in Europe, I don’t even watch FOX and have not missed a thing. I can get all I want on FR and other sites.

27 posted on 06/03/2007 10:33:21 AM PDT by AlexW (Reporting from Bratislava, Slovakia)
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To: freekitty
They are in their own reality at 'Blackrock'. They long for audience sizes like Cronkite used to get, but the whole market has changed. No network will get numbers like Cronkite, let alone CBS.

It is good to watch them tank.

28 posted on 06/03/2007 10:34:04 AM PDT by Anti-Bubba182
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To: freekitty

That’s how much Lebron James makes.

Let’s see him read the news as well as she does.


29 posted on 06/03/2007 10:36:33 AM PDT by MikeHu
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To: kjo
Son of Gloria (one more facelift she’ll be wearing a goatee) Vandervilt. What a transparent phony.
30 posted on 06/03/2007 10:37:58 AM PDT by moreisee
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To: kjo

From a hag to a ... ?


31 posted on 06/03/2007 10:39:12 AM PDT by mkjessup (Jan 20, 2009 - "We Don't Know. Where Rudy Went. Just Glad He's Not. The President. Burma Shave.")
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To: mkjessup

LOL


32 posted on 06/03/2007 10:42:45 AM PDT by tioga (Fred Thompson for President.)
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To: Anti-Bubba182
CBS could hire a Republican for a fraction of Courics bucks and get twice the ratings. But then Perky follows the party line.


33 posted on 06/03/2007 10:44:30 AM PDT by FormerACLUmember
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To: Anti-Bubba182

This chart has a further interesting number hidden in it. Add all the three networks together and their viewership is less than 7% of the US population. That must be way down from, say, the 70’s. The whole network news format is dying, not just CBS’s latest incarnation.


34 posted on 06/03/2007 10:45:32 AM PDT by jalisco555 ("The only thing we learn from history is that we never learn from history." Winston Churchill)
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To: Copernicus
Katie Couric or THIS?

The video is infinitly more fascinating. Thank you for that!

35 posted on 06/03/2007 10:46:03 AM PDT by Types_with_Fist (I'm on FReep so often that when I read an article at another site I scroll down for the comments.)
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To: Anti-Bubba182

Sounds like Williams and Gibson need better agents.


36 posted on 06/03/2007 10:49:19 AM PDT by Doohickey (Giuliani: Brokeback Republican)
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To: Non-Sequitur

Rush is also on 3 hours a day. 15 hours in week compared to 2.5 hours a week for a half hour newscast, more airtime = more ad revenue. Rush’ salary is a drop in the bucket when you consider the ad revenue and syndication fees for his show.


37 posted on 06/03/2007 10:51:47 AM PDT by 100%FEDUP (I'm seeing RED!)
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To: All

Network television, as it is known today, will cease to exist by the end of this decade or shortly thereafter.


38 posted on 06/03/2007 10:52:37 AM PDT by abb (The Dinosaur Media: A One-Way Medium in a Two-Way World)
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To: Anti-Bubba182

It’s hard to be youthfully cute when you’re fiftyish.


39 posted on 06/03/2007 10:53:48 AM PDT by Mamzelle ("Mr. Elite Pro-Amnesty Republican--Has your family ever employed illegal labor?")
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To: moreisee
re: (one more facelift she’ll be wearing a goatee) ---

ROFLMAO...and it took me a minute to even get it....LOL. Has this one been around awhile, or is it your invention?

40 posted on 06/03/2007 10:55:54 AM PDT by Mamzelle ("Mr. Elite Pro-Amnesty Republican--Has your family ever employed illegal labor?")
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To: jalisco555
The audience for the Network News is half of what it used to be despite the larger US population. Viewers have more viewing choices. The situation for Network News will only get worse.

The evening Network news, for all networks, is a short program that does not cover much. People who want more will get it elsewhere. Even the exclusive interviews the networks get will be streamed on the net so that people can watch at their own convenience.

41 posted on 06/03/2007 10:56:43 AM PDT by Anti-Bubba182
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To: Copernicus

That is absolutely incredible. Thanks for the link.


42 posted on 06/03/2007 10:58:03 AM PDT by jalisco555 ("The only thing we learn from history is that we never learn from history." Winston Churchill)
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To: Anti-Bubba182
Katie gets $15 million?
Wow.
Hey, CBS! I’ll do it for half that!
True, I may not have great on screen presence.
I may not be a world class journalist.
I may be politically biased, middle aged and just a bit frumpy, but then again, so is Katie!
Think of the money you’ll save!

Freepmail me!

43 posted on 06/03/2007 10:59:57 AM PDT by MaryFromMichigan
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To: kjo
I don’t watch SeeBS but Anderson Cooper won’t make me switch over, he has a demonic look about him.
44 posted on 06/03/2007 11:00:12 AM PDT by Ditter
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To: Ditter

Cooper was with ABC on the graveyard shift before he went over to CNN. I suspect guys lilke him do a lot better with the cable outlets.


45 posted on 06/03/2007 11:09:51 AM PDT by fatnotlazy
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To: fatnotlazy

There is no way that CBS will get rid of her right now. They will never dump a woman when Hillary is running for President.


46 posted on 06/03/2007 11:17:43 AM PDT by Mere
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To: Copernicus

At first I didn’t think it would be much of a battle. And it WAS entertaining! Plus I had to laugh a bit at another one with the ranger trying to get the leopard out of the cage. Yikes!


47 posted on 06/03/2007 11:18:07 AM PDT by Enterprise (I can't talk about liberals anymore because some of the words will get me sent to rehab.)
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To: Copernicus
Which is more entertaining and informative? Katie Couric or THIS?

'THIS'. That was quite a clip.

48 posted on 06/03/2007 11:19:28 AM PDT by Inquisitive1 (I know nothing except the fact of my ignorance - Socrates)
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To: Anti-Bubba182

49 posted on 06/03/2007 11:34:59 AM PDT by Yossarian (Everyday, somewhere on the globe, somebody is pushing the frontier of stupidity...)
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To: FormerACLUmember
Along the same lines as your cartoon:


50 posted on 06/03/2007 11:37:07 AM PDT by Yossarian (Everyday, somewhere on the globe, somebody is pushing the frontier of stupidity...)
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