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Rather Attacks Couric: 'Dumb It Down, Tart It Up'
News Busters.org ^ | June 11, 2007 | Scott Whitlock

Posted on 06/11/2007 3:12:50 PM PDT by Kaslin

As already noted on NewsBusters, former CBS anchor Dan Rather appeared on Monday’s edition of "Morning Joe" and lobbied for a "a strategic withdrawal from Iraq." He also found time to twice bash his "Evening News" successor Katie Couric for dumbing down and "tarting up" the news. After giving the standard caveat that Couric is a "nice person," he went in for kill. Speculating on the program’s declining ratings, Rather complained to MSNBC host Joe Scarborough that "the mistake was to try to bring the ‘Today’ ethos to the evening news and to dumb it down, tart it up in hopes of attracting a younger audience."

Rather vociferously derided the media’s obsession with celebrities, in particular the hyperbolic coverage of the Paris Hilton affair. (This is a fair point, but it’s a little odd to be making it on MSNBC, one of the worst offenders in Hilton overkill.) For a second time in the 7:30am hour, he attacked the "superficial changes" made in his absence:

Dan Rather: "You know, she tried to change networks, which is always difficult and change the programs at the same time. They've done all of the usual things. They changed the set. They changed the executive producers. They changed the graphics person, lately, forced out a guy who had been there, Ned Steinberg, for many, many years. They make all those kind of the superficial changes. I do want to say that, I think, under Rick Kaplan, that they have tried to harden up the broadcast in recent days, but that is a relative phrase, harden it up. That , you know, the trend line continues, as I say, dumbing it down, tarting it up, going to celebrity coverage rather than war coverage."

The MRC has documented Dan Rather's long history of liberal bias. A collection of "greatest hits" can be found here.

A transcript of the exchange, which occurred at 7:37am on MSNBC's "Morning Joe," follows. You can also download the video of Rather's remarks.

Joe Scarborough: "You know, Dan, the thing that Chris Licht was talking about, maybe you read it in the Times or, I don’t know where you read it– There was, it seemed to me this terrible miscalculation by Rome Hartman and a couple of CBS News execs that they were going to soften up the news and that way they could expand their viewership. I would think, if I am sitting down at 6:30 to get the news to see what’s happened today, I don't want fluff stories. Do you think that that is one of the problems that the Katie Couric’s had coming in is that maybe they tried re-brand the evening news in a way that Americans just didn’t want to accept?"

Dan Rather: "Well, I totally agree with you, Joe. I want to make clear that I have nothing against Katie Couric at all. She’s a very nice person and I have a lot of friends at CBS News. However, it was clear at the time and I think it has become even clearer that the mistake was to try to bring the ‘Today’ ethos to the evening news and to dumb it down, tart it up, in hopes of attracting a younger audience. And I just don't think that people at 6:30, or seven o’clock at night or even 5:30 in the central time zone , six o’clock when it’s seen, that that is what they want. This is a continuation of a trend that we've talked about before, Joe and Mika, and John, and that is the combination of what I call the corporatizing of the news has led to the trivializing of the news. If you notice, it isn’t just anybody's evening news. That the front page of the New York Times took space the other day to talk about, I know we don't mention her name, so I will call her Rome Marriott. This woman, Rome Marriott, Paris Hilton, on the front page of the Times. And then, today’s Washington Post has a big spread, a multi-column spread on the front page about celebrities. And the belief runs strong in the corporate towers of almost every news organization, print or over the airwaves these days, that if you go to celebrities, uh, it increases your audience. There is no empirical evidence to indicate that. But even if it were true, I think that those of us in journalism are going to have a lot to answer for when you put Paris Hilton on the front page and put developments and celebrities on the front page and put developments such as the splintering of the coalition of the Anbar Province in Iraq, which has been helpful to us, but is now splintering apart and the fact that, what, 12 or 13 people were blown up and killed at a police station on Tikrit, when you put the war on the inside pages and Paris Hilton and other celebrities on front pages, it tells you that we have got a lot to answer for in journalism."

Scarborough: "No doubt about it. And, again, with CBS News and with Katie Couric, so many people are trying to kick Katie around. But I think that you're exactly right. I think that the big problem here was a miscalculation that at beginning, you that somehow you're going to bring in 35-year-old viewers if you gave ‘em celebrity, if you gave ‘em, again, the 'Today’ show ethos, and that’s just not working. And Rick Kaplan is over there now, and from all I understand, Rick is trying to bring a harder edge of news to it, but a lot of people watching you and then watching Bob Schieffer have already left. And it seems to me like it's a great challenge."

Rather: "Well, it is a tremendous challenge for her. There are other factors. You know, she tried to change networks, which is always difficult and change the programs at the same time. They've done all of the usual things. They changed the set. They changed the executive producers. They changed the graphics person, lately, forced out a guy who had been there, Ned Steinberg, for many, many years, they make all those kind of the superficial changes. I do want to say that, I think, under Rick Kaplan, that they have tried to harden up the broadcast in recent days, but that is a relative phrase, harden it up. That, you know, the trend line continues, as I say, dumbing it down, tarting it up, going to celebrity coverage rather than war coverage. I couldn't feel stronger, Joe, and I know from listening to you, that you feel the same way, this war, it's a terrible war. We’ve let the people who are fighting the war down. I pent the weekend sort of brooding, and brooding something not my nature, as Mika will tell you, brooding about the fact that we’ve put these young people in the position in Iraq every day where they face dangers, unspeakable dangers. They're out there in the wind and sand, you know, and in the mud and the rain, and we let them down, and the idea that in news that the war is inside, inside news, not front page news is border-line criminal."



TOPICS: Business/Economy; Extended News; News/Current Events; US: New York
KEYWORDS: cbsnews; couric; dupe; rather
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1 posted on 06/11/2007 3:12:53 PM PDT by Kaslin
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To: Kaslin

I see Dan Rather is as sane as ever.

I think he’s wrong, all CBS News did was to replace one liberal with another.


2 posted on 06/11/2007 3:16:11 PM PDT by Baladas
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To: Kaslin
Dumbing it down and tarting it up. Could that possibly be meant as a personal attack on Katie? Surely Rather wouldn't be that mean?
3 posted on 06/11/2007 3:16:20 PM PDT by Cicero (Marcus Tullius)
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To: Kaslin; monkapotamus; All

Damn getting b***hslap by Freepers make Dan really bitter


4 posted on 06/11/2007 3:16:51 PM PDT by SevenofNine ("We are Freepers, all your media belong to us, resistence is futile")
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To: Kaslin
Katie just embellishes the news....Dan makes it up by using fake documents.

Go away Dan....retire to Smithville never to be heard from again.

5 posted on 06/11/2007 3:17:00 PM PDT by B.O. Plenty (Give war a chance...)
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To: Kaslin
Has Joey apologized to Mrs Thompson yet? What a punk he is.
6 posted on 06/11/2007 3:18:25 PM PDT by DManA
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To: Kaslin
Yeah, like Dan Rather was such an intellectual heavyweight.

And he wasn’t such a treasonous, doctrinaire leftist creep.

7 posted on 06/11/2007 3:19:15 PM PDT by garyhope (It's World War IV, right here, right now courtesy of Islam.)
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To: Kaslin
Ye pot calling ye kettle black.
8 posted on 06/11/2007 3:19:29 PM PDT by dighton
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To: Kaslin

Shut up Dan, we still don’t care what you think.


9 posted on 06/11/2007 3:21:40 PM PDT by Ditter
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To: Kaslin

Curic’s audiance was the homemaker/housewife or stay at home type in the a.m.. Working folks were on the road to work when Curic blabbed away in the a.m.. When all the working types got home they weren’t part of her a.m. audiance. As workers they had more intelligence, so with her dumb downess, who would want to listen to her? In a way Rather is right.


10 posted on 06/11/2007 3:22:36 PM PDT by Bringbackthedraft (This Tagline has been temporarily suspended by order of Col. Chavez.)
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To: Kaslin

Courage, Katie.


11 posted on 06/11/2007 3:24:21 PM PDT by kaehurowing
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To: Kaslin

Ah, jealousy at the news desk

Dan v. Katie
Larry v. Anderson

Sad, really.


12 posted on 06/11/2007 3:26:40 PM PDT by keepitreal
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To: Kaslin
Dear Dan,

Photo Sharing and Video Hosting at Photobucket

With all due respect,
Katie

13 posted on 06/11/2007 3:28:54 PM PDT by michigander (The Constitution only guarantees the right to pursue happiness. You have to catch it yourself.)
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To: Kaslin

There’s a visual. Katie Couric on the “stroll”.


14 posted on 06/11/2007 3:28:57 PM PDT by PzLdr ("The Emperor is not as forgiving as I am" - Darth Vader)
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To: Kaslin

Same old, same old. Petty liberal wars....


15 posted on 06/11/2007 3:29:55 PM PDT by Paul Ross (Ronald Reagan-1987:"We are always willing to be trade partners but never trade patsies.")
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To: Kaslin
Cool, another opportunity to express a negative opinion about Dan Rather.

Dan Rather is a dumbass ignorant propagandist lying POS.

Hey Dan Rather, I hope that you settle into retirement well, and watch over the next several years as you are exposed for the anti-American fraud that you always have been.

Script reader.

Kiss my grits!

16 posted on 06/11/2007 3:32:11 PM PDT by Radix (Claim 10 dependents on your W-2 and have the Gov't struggle to make ends meet.)
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To: Kaslin
dumbing down...

I dunno, I think Miss Katie is carrying on the "fake but accurate" tradition quite well.

17 posted on 06/11/2007 3:32:52 PM PDT by evad
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To: Paul Ross

Yeah, the Trotskites vs the Maoists!


18 posted on 06/11/2007 3:32:52 PM PDT by Revolting cat! (We all need someone we can bleed on...)
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To: Kaslin

I think the tart has become bitter...


19 posted on 06/11/2007 3:33:45 PM PDT by Tall_Texan (Fred, are you in or out?)
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To: Cicero

“tart” it up?!!!?

Hmmmm...now what do you suppose he means by that?

“tart”, as in meaning a loose female? A blantantly sexist remark?!!

Naahh...he must have meant merely a “sour candy”.


20 posted on 06/11/2007 3:33:57 PM PDT by Wiseghy ("You want to break this army? Then break your word to it.")
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To: SevenofNine

21 posted on 06/11/2007 3:35:38 PM PDT by monkapotamus
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To: Kaslin

I don’t see how CBS could possibly be dumbed down any more.
As for tarting it up, Couric’s got too much flab hanging out for anyone to seriously think that could happen either.


22 posted on 06/11/2007 3:38:27 PM PDT by BuffaloJack
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To: Kaslin
What is a Dan Rather?

Is that what you wipe after you've had a bowel movement?

23 posted on 06/11/2007 3:38:41 PM PDT by albee (The best thing you can do for the poor is.....not be one of them. - Eric Hoffer)
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To: Kaslin

So he’s saying everyone younger than him is just too stupid to watch a news report? Can you get both feet in your mouth Dan?


24 posted on 06/11/2007 3:43:09 PM PDT by Kirkwood
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To: Kaslin
Dear Dan,

Celebrity newscasters are unnecessary. All that is required is for a group of reporters to get the facts straight and have someone read them on air. In fact, why not just show the teleprompter text on the screen while someone in the background reads it aloud. No celebrity. No editorializing the news by voice inflection or facial expression. Just news. Let the people decide for themselves what the facts mean. Video clips could be shown as appropriate. How does one ‘dumb down’ the news if one is reporting the facts as they are? What you’re complaining about is that Katie isn’t doing as good a job acting serious, grave, and substantive as you ‘acted’. Although she is clearly not objective and is left leaning, at least she isn’t as self important as you.

25 posted on 06/11/2007 3:46:05 PM PDT by pieceofthepuzzle
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To: BuffaloJack

Dan Rather’s daughter (a lesbian) was chairman of the Travis County Democrat party. Dan favored her with a fundraiser in 2004. He is just another Democrat slut.


26 posted on 06/11/2007 3:46:17 PM PDT by RightWingConspirator (Glad that Ted the Boorish Drunk, Hitlery the Witch and John Fonda/Fraud Kerry are not my senators.)
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To: Baladas

You are far to kind.
Replace one P.O.S. with another is much more accurate.


27 posted on 06/11/2007 3:47:21 PM PDT by Joe Boucher
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To: Kaslin

Did Joe ask if Katie was “working the pole”?

(Not that that’s a visual I want to think about).


28 posted on 06/11/2007 3:48:47 PM PDT by Larry Lucido (Duncan Hunter 2008 (or Fred Thompson if he ever makes up his mind))
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To: Kaslin

Rather Attacks Couric: ‘Dumb It Down, Tart It Up’

Takes one to know one Dan.


29 posted on 06/11/2007 3:50:17 PM PDT by cubreporter
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To: Cicero

Dan Blather knows all about integrity and intelligence in the cause of making up the news.

Instead of dumping on Katie, let’s call on CBS to go further down the path of “dumb it down, tart it up” and hire Paris Hilton as their new celebrity newsreader! That dumb tart would do wonders for both their ratings and their journalistic credibility......


30 posted on 06/11/2007 4:03:28 PM PDT by Enchante (Reid and Pelosi Defeatocrats: Surrender Now - Peace for Our Time!!)
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To: Kaslin
we have got a lot to answer for in journalism

Yes, you do.

31 posted on 06/11/2007 4:09:05 PM PDT by ClearCase_guy (Enoch Powell was right.)
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To: Kaslin

Good old Dan, always speaking truth to power. /sarc Gunga Dan’s emasculated whining now only shows what a wuss he is. If he’d had a pair he’d have fought CBS on his way out.


32 posted on 06/11/2007 4:14:33 PM PDT by LibertarianInExile ("What a cruel reflection that a rich country cannot long be a free one." --Thomas Jefferson)
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To: Kaslin

I think “tart it up” is a sexist statement and that he should be fired.

Oh, he already has. Okay.


33 posted on 06/11/2007 4:17:27 PM PDT by i_dont_chat (I reserve to right to offend anyone. You can take offense or not! Your choice.)
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To: Kaslin
dumb it down, tart it up

Just sit down and shut up Dan, you Lying Communist Bastard.

34 posted on 06/11/2007 4:21:41 PM PDT by ROCKLOBSTER (RATs...nothing more than Bald Haired Hippies!)
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To: Kaslin

What’s the frequency Kenneth!!!!


35 posted on 06/11/2007 4:27:32 PM PDT by ontap
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To: Kaslin

What a slap in the face it must be to take such derisive criticism from someone who fabricated news and tried to sell it as fact.


36 posted on 06/11/2007 4:30:36 PM PDT by Baynative (What if illegal entry into the U.S. was as serious an offense as downloading music files?)
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To: i_dont_chat

Dan is on HDNET (an all high definition cable channel) although not viewed by many. When I pass by his show on the cable guide on my tv I am slightly amused. His show is called Dan Rather Reports (which xp38 ignores) and it is on from 6-7pm eastern.


37 posted on 06/11/2007 4:30:46 PM PDT by xp38
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To: Radix
Cool, another opportunity to express a negative opinion about Dan Rather.

I like a positive attitude! LOL!

38 posted on 06/11/2007 5:06:49 PM PDT by KevinB
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To: Kaslin

Hey, Dan, that’s all very nice, but twenty years from now people will go to Wikipedia and read the following:

“At the end of Rather’s career, the CBS Evening News had fallen to a distant third place in network viewership. Although still garnering some 7 million viewers each evening, the broadcast was behind the NBC Nightly News and ABC World News Tonight, and the networks were all losing influence to cable and the Internet news. Rather’s departure from the anchor chair was troubling for CBS, as his journalistic credentials were questioned during the 2004 Presidential campaign between George W. Bush and John Kerry, when 60 Minutes II ran a report by Rather about Bush’s military record; numerous critics questioned the authenticity of the documents upon which the report was based. Rather retired, possibly under pressure, as the anchor of the CBS Evening News at 7:00 eastern time, 9 March 2005.”


39 posted on 06/11/2007 5:14:45 PM PDT by KevinB
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To: Radix

Yep, those were the good old days having Dan Rathernot to kick around (Kenneth what’s the frequency?).


40 posted on 06/11/2007 5:15:49 PM PDT by sgtyork (Liberalism worthy of the name emphasizes freedom of the individual, democracy and the rule of law.)
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To: Kaslin

This coming from Dan Blather, an expert at “dumbing it down”.


41 posted on 06/11/2007 5:18:51 PM PDT by Bullish ( Reality is the best cure for delusion.)
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To: B.O. Plenty

At least Dan put some effort into it. He paid good money for fake documents, etc. Along comes Couric who thinks she can get by on looks alone, putting no effort into attracting the young 50-65 demographic.


42 posted on 06/11/2007 5:20:52 PM PDT by kenth (I got tired of my last tagline...)
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To: KevinB

That or:

 

 

Daniel Irvin Rather, Jr. (born October 31, 1931 in Wharton, Texas) was an anchor for the CBS Evening News.

 

 

 

 

43 posted on 06/11/2007 5:21:16 PM PDT by Psycho_Bunny
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To: Kaslin

Dumb it down, tart it up, or lie it through - your choice Danny.


44 posted on 06/11/2007 5:22:25 PM PDT by AD from SpringBay (We have the government we allow and deserve.)
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To: Kaslin

Loser tells loser how to keep on losing.


45 posted on 06/11/2007 5:24:14 PM PDT by RetiredArmy (Bush needs to be impeached for the illegal immigration bill.)
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To: monkapotamus

Come think of it only thing that could probably save CBS news monk it is Looter guy


46 posted on 06/11/2007 6:15:43 PM PDT by SevenofNine ("We are Freepers, all your media belong to us, resistence is futile")
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To: SevenofNine

47 posted on 06/11/2007 6:17:30 PM PDT by monkapotamus
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To: monkapotamus

See he is so presentable on CBS news

Honorable in suit yeah hold a beer LOL!


48 posted on 06/11/2007 6:20:50 PM PDT by SevenofNine ("We are Freepers, all your media belong to us, resistence is futile")
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To: Kaslin
Ahh, cut it out, Dan...like your news was informative?!?! U R halucinating again....OVERDOSE...bedwetter!

I can be a nice guy - really...but I'd RATHER NOT.

49 posted on 06/11/2007 6:27:25 PM PDT by kickme (...at the window watching...waiting for my NUKalert to go off....)
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To: Enchante

I think maybe Paris Hilton will get a job working for Barbara Wawa, now that Rosie is gone.


50 posted on 06/11/2007 6:27:34 PM PDT by Cicero (Marcus Tullius)
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