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'Two-Buck Chuck' Wins Wine Competition
North County Times/The Californian ^ | Friday, June 29, 2007 | BRADLEY J. FIKES - Staff Writer

Posted on 06/30/2007 2:05:16 PM PDT by DogByte6RER

'Two-Buck Chuck' wins wine competition

By: BRADLEY J. FIKES - Staff Writer

Vin d'Expensive? Meritage Snooty? If that's the kind of name you were thinking would grace a winner of the California State Fair Commercial Wine Competition, get ready for a shock.

Try "Two-Buck Chuck," more formally Charles Shaw, the brand beloved of bargain but palate-sensitive wine shoppers. It's sold by Bronco Wine Co. exclusively through Trader Joe's.

Shaw's California Chardonnay took first place for Best Chardonnay from California. To some in the clubby California wine community, that must seem like a Michelin's Red Guide giving three stars to a roadside hamburger stand.

The Chardonnay received 98 points, a double gold, with accolades of Best of California and Best of Class.

"Since we judge all wines totally by variety without different brackets for price, this double-gold achievement by the Bronco winemakers is astounding," G.M. Pucilowski, chief judge and director of the competition, said in a Bronco Wine Co. press release.

While the complete results of the competition are to be announced July 12, Renata Franzia, from Bronco's Franzia family received the results Thursday.

Richard Peterson, veteran winemaker and a State Fair judge for 20 years, said in the release, "We have the most open judging I know. There is nothing to bias judging. We get numbered glasses. We don't know the region, brand or price. We evaluate the judges frequently to make sure they're tops in the field. Charles Shaw won because it is a fresh, fruity, well-balanced Chardonnay that people and wine judges ---- though maybe not wine critics ---- will like."

Bronco president Fred Franzia said in an interview that customers have proven to be discerning, buying more than 300 million bottles of Charles Shaw brand wines over the years.

"The consumers are way ahead of the judges here, and now the judges have figured it out," Franzia said in the interview. And there's more of this vintage on the way, Franzia said, so there will be a plentiful supply.

Franzia's next challenge is winning over the restaurant industry. "The restaurants are overcharging consumers for wine. If we could just get restaurants to sell wine at $10 a bottle, or $2.50 a glass, or less, heaven forbid. If I can sell 'em to Trader Joe's for $2 a bottle, and they can get five glasses out of it, you'd think they could sell it for $2.50 a glass and make consumers happy."

And yes, Franzia said, Two-Buck Chuck will remain $2 ---- the price isn't going to increase.


TOPICS: Business/Economy; Culture/Society; Miscellaneous; US: California
KEYWORDS: 2; alcohol; california; chardonnay; cheapwine; cheers; oenology; spirits; teetolers; twobuckchuck; wine; wineries; wino
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Cheap wine tastes fine to me. In fact...I have a hard telling tasting the difference between a cheap table wine and an upscale chardonnay or merlot.

Hell...I've mixed a variety of wines together and drunk them out of old mayonaise/jelly jars (much to the chagrin of my wife and her wine sipping friends.)

When it comes to beer though...my taste is very refined. I really like Guinness, Bass, Harps, Heinecken, etc.

1 posted on 06/30/2007 2:05:17 PM PDT by DogByte6RER
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Photo Sharing and Video Hosting at Photobucket Fred Franzia, president of Bronco Wine Co., holds a bottle of his 2005 California Chardonney. The wine won a double gold medal at the California State Fair Wine Competition. LAURA L. KOSTELAC For the North County Times
2 posted on 06/30/2007 2:06:22 PM PDT by DogByte6RER ("Loose lips sink ships")
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Lifestyles of the not so rich and the not so famous... Photo Sharing and Video Hosting at Photobucket
3 posted on 06/30/2007 2:07:21 PM PDT by DogByte6RER ("Loose lips sink ships")
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Photo Sharing and Video Hosting at Photobucket
4 posted on 06/30/2007 2:08:00 PM PDT by DogByte6RER ("Loose lips sink ships")
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To: DogByte6RER
"When it comes to beer though...my taste is very refined. I really like Guinness, Bass, Harps, Heinecken, etc."

Try Dog Fish Head, you won't be disappointed.

5 posted on 06/30/2007 2:09:14 PM PDT by America needs to wakeup (After three days men grow weary, of a wench, a guest, and weather rainy.)
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To: DogByte6RER

Hey, the merlot ain’t bad at all! IMHO


6 posted on 06/30/2007 2:10:59 PM PDT by martin_fierro (< |:)~)
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To: DogByte6RER
The last “inexpensive” bottle of wine I bought and expected more out of was 97 points, was cabernet, and was quite good. That was a few years ago of course but I was suprised how well the point system worked.
7 posted on 06/30/2007 2:12:57 PM PDT by kinoxi
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To: DogByte6RER
I will have to try this, I am a Beringer fan, but have been buying the $2 bottles of Foxbrook of late.
8 posted on 06/30/2007 2:14:29 PM PDT by notpoliticallycorewrecked (California : home of the fruits, nuts and flakes.)
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To: America needs to wakeup

Pilsner Urquil. Best beer in the world, bar none.


9 posted on 06/30/2007 2:15:55 PM PDT by Eric in the Ozarks (BTUs are my Beat.)
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To: Eric in the Ozarks
"Pilsner Urquil. Best beer in the world, bar none."

I don't think they carry that around here, how much for a six?

10 posted on 06/30/2007 2:18:23 PM PDT by America needs to wakeup (After three days men grow weary, of a wench, a guest, and weather rainy.)
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CHEAP WINE RULES! Photo Sharing and Video Hosting at Photobucket
11 posted on 06/30/2007 2:20:12 PM PDT by DogByte6RER ("Loose lips sink ships")
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To: DogByte6RER
Ah some upscale flavors available since my college days several decades ago.
12 posted on 06/30/2007 2:21:44 PM PDT by mcshot ("Some are inert and some are ert" military training truism from Pvt Benjamin)
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To: America needs to wakeup

‘bout $7.50 at Kroger. My favorite beer as well.


13 posted on 06/30/2007 2:23:25 PM PDT by jdub
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Cheap wine for the rest of us everyday Joes... Photo Sharing and Video Hosting at Photobucket
14 posted on 06/30/2007 2:25:57 PM PDT by DogByte6RER ("Loose lips sink ships")
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To: DogByte6RER

2 buck Chuck is actually closer to $3 in NoVa, and surprisingly good! We’ve been drinking this for quite a while, ever since my SIL turned us on to it!


15 posted on 06/30/2007 2:25:59 PM PDT by SoftballMominVA (Never argue with an idiot. He will bring you down to his level and beat you with experience)
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To: DogByte6RER

Red Red Wine by UB40 seems appropriate here.


16 posted on 06/30/2007 2:26:50 PM PDT by WildWeasel
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To: DogByte6RER

my favorite wine.............


17 posted on 06/30/2007 2:30:05 PM PDT by joe fonebone (Nothin' from Nothin' leaves Nothin')
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To: DogByte6RER
When it comes to beer though...my taste is very refined. I really like Guinness, Bass, Harps, Heinecken, etc.

If you haven't done so yet, try the "European Budweiser" recently (within the last couple years?) available here in the United States under the name "Czechvar". (They can't sell it under the real name here for obvious reasons.)

As good a lager as I've ever tasted.

Like wheat beer? Try the one from Paulaner.

18 posted on 06/30/2007 2:30:23 PM PDT by Stultis (I don't worry about the war turning into "Vietnam" in Iraq; I worry about it doing so in Congress.)
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To: DogByte6RER

http://www.bumwine.com/


19 posted on 06/30/2007 2:32:05 PM PDT by Slings and Arrows (Gaza: Your one-stop schadenfreude entertainment center.)
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To: DogByte6RER

I got spoiled when I lived in NZ. I could get a fantastic bottle of wine for about $3 USD. The NZ and AU wines were mostly very good. I was skeptical of “2 buck chuck” and was pleasantly surprised how good the Shaw wines are.


20 posted on 06/30/2007 2:37:23 PM PDT by pops88
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To: Slings and Arrows

lol

These are great wines to drink while watching:

http://www.bumfights.com/


21 posted on 06/30/2007 2:41:49 PM PDT by DogByte6RER ("Loose lips sink ships")
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To: DogByte6RER

I always did think that Denny Hastert looks like he's got a drinking problem...oh wait; note to self - read before posting.

22 posted on 06/30/2007 2:44:25 PM PDT by ErnBatavia (...forward this to your 10 very best friends....)
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To: DogByte6RER
I have a hard telling tasting the difference between a cheap table wine and an upscale chardonnay or merlot.

Good for you. Wine, like art, is in the eye of the beholder.

Yes, there is a fair amount of knowledge and science involved in getting the best out of mother nature but sometimes it's also just dumb luck.

One of the locals had a popular wine during prohibition. He was tight lipped about his success but in the 70s, after leading a growing industry for years, he admitted that he had allowed his chickens to roost over the fermentation tanks.

23 posted on 06/30/2007 2:45:52 PM PDT by Amerigomag
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To: DogByte6RER

2 Buck Chuck Rocks!

Serve it any your next party - It’ll be a HIT!


24 posted on 06/30/2007 2:47:51 PM PDT by WhiteGuy (GOP Congress - 16,000 earmarks costing US $50 billion in 2006 - PAUL2008)
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To: WildWeasel
Red Red Wine by UB40 seems appropriate here.

You're dating yourself. But it was a good year.

25 posted on 06/30/2007 2:49:55 PM PDT by surely_you_jest (I don't make jokes. I just watch the government and report the facts. - Will Rogers)
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To: America needs to wakeup

The Aprihop (sp?) Apricot IPA is phenominal.


26 posted on 06/30/2007 2:53:11 PM PDT by pdunkin
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To: ErnBatavia
Photo Sharing and Video Hosting at Photobucket What a devolution Hastert has undergone! From Speaker of the House to a cheap wine wino... Photo Sharing and Video Hosting at Photobucket
27 posted on 06/30/2007 2:55:52 PM PDT by DogByte6RER ("Loose lips sink ships")
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To: Stultis; DogByte6RER
"If you haven't done so yet, try the "European Budweiser" recently (within the last couple years?) available here in the United States under the name "Czechvar". (They can't sell it under the real name here for obvious reasons.)
As good a lager as I've ever tasted."

I love it.


28 posted on 06/30/2007 3:03:55 PM PDT by monkapotamus
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To: notpoliticallycorewrecked

I am partial to Beringer as well along with Talus varieties which here at the intersection of the Rustbelt, Cornbelt, and Biblebelt can be had for a fiver.


29 posted on 06/30/2007 3:10:07 PM PDT by Biblebelter (I can't believe people still watch TV with the sound on.)
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To: DogByte6RER

Nothing wrong with that. What opened my eyes to beer was not surprisingly, Germany. I was stationed there, so I availed myself of everything I could lay my hands on.

At that time it was fairly cheap due to favorable exchange rates, and beer is still somewhat subsidized over there. What I mean by that is the bars and clubs/beer joints are setup the way the US was prior to prohibition.

A particular biergarten will be sponsored or have a contract with a specific braurei. They don’t offer competitor brands. That is apparently illegal somehow today. Another casualty of prohibition was “running a tab”, which is a much saner way of doing business. You can walk into just about any bar at random and run up a tab that night, and they don’t even know you. Here, they bring out a 5oz glass, charge 3 bucks, want a hefty tip, rinse, lather repeat. What’s truly astonishing here in the US, an appreciation for good beer has become the realm of “snobs”, which is most certainly not the case in Europe. Even the bluest of blue collar workers drinks very good mass-produced beer in Europe, at a price that is very reasonable.
Prohibition really kicked us in the nuts, and we haven’t really recovered.


30 posted on 06/30/2007 3:13:08 PM PDT by Freedom4US
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To: America needs to wakeup

I like Dog Fish Head but I don’t care much for any other beer.


31 posted on 06/30/2007 3:20:19 PM PDT by true_blue_texican (...against all enemies, foreign and domestic...)
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To: Stultis
"Like wheat beer? Try the one from Paulaner.

You bet. One of the best, if not the best. Our local booze outlet has that, but only in the weeny 12oz export bottles. This is _unacceptable_ for any wheat beer regardless of brand. Tucher is another brand often seen but I don't care for it unless that's all they have. Weiheinstephan is pretty decent hefe, and I like Erdinger as well. There is one brand that I haven't seen here in the US for export, the brewery was just down the road from where I was stationed that has been in continuous operation for 500 years. These guys got it down, and the clowns who sell domestic "wheat beer" for 10 bucks a six here in the US should be strung up, it's just liquid cardboard. Germany makes really, really good wine - that's where the snobbery comes in. Even though Germany has probably the best beer around, it is considered by some a bit lower class.
32 posted on 06/30/2007 3:21:36 PM PDT by Freedom4US
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To: surely_you_jest; WildWeasel
WildWeasel: Red Red Wine by UB40 seems appropriate here.

surely_you_jest:You're dating yourself. But it was a good year.

Ha! If you think that makes WildWeasel look dated, then I must be ancient. When I read the UB40 comment, my thought was "yeah, but Neil Diamond recorded it first in Hot August Night. (My mom used to listen to that album when I was a kid).

33 posted on 06/30/2007 3:42:36 PM PDT by RedWhiteBlue
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To: DogByte6RER

I bought a bottle of 2buck (Carbernet and it actually cost me almost three bucks)at Trader Joes, I wasn’t impressed

But for that price, I have no complaints.


34 posted on 06/30/2007 4:08:22 PM PDT by HEY4QDEMS (Sarchasm: The gulf between the author of sarcastic wit and the person who doesn't get it.)
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To: Freedom4US

Weiheinstephan is my favorite followed by Hoegaarden and Paulaner is a distant 3rd. I’ve yet to find a domestic wheat beer worth it’s salt. The only one that comes even close (and it’s still pretty far off) is Sam Adams Summer Ale.


35 posted on 06/30/2007 4:12:14 PM PDT by perfect_rovian_storm (<---- is vacationing from gnats)
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To: DogByte6RER

Best beer I ever had was brewed privately by a restaurant near Padova, Italy. It was bottled in champagne style bottles with corck stoppers and had the consistency of champagne with bubbles forming on the inside of the glass. They would not sell me a bottle to take home and it is not available anywhere except in the restaurant. These people are sitting on a gold mine.

One of the best things about Italy is the wine. You can get a bottle of very good wine for 3 euros which would cost over $35 US.


36 posted on 06/30/2007 4:13:22 PM PDT by Kirkwood
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To: DogByte6RER
We get numbered glasses. We don't know the region, brand or price

2 buck chuck!

37 posted on 06/30/2007 4:17:31 PM PDT by Wheee The People (Go FRed)
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To: HangFire; feinswinesuksass; Bob J
PING!

(LOL!)

38 posted on 06/30/2007 4:18:06 PM PDT by AnnaZ (I keep 2 magnums in my desk.One's a gun and I keep it loaded.Other's a bottle and it keeps me loaded)
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To: DogByte6RER

Unfortunately the Trader Joe’s in Massachusetts are not allowed to sell wine and that’s a bummer because I’ve had the TJ’s wine in other parts of the country and for the price, it is very decent.


39 posted on 06/30/2007 4:18:35 PM PDT by SamAdams76 (I am 72 days away from outliving Marvin Gaye)
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To: mcshot

I’m a fan of good Port Wines ... Whidby’s and Graham’s Six Grape are the two best Ruby Ports I’ve found. But you can buy a marginal Ruby Port and mix it half-n-half with cranrasberry juice over ice for a good Summer cooler.


40 posted on 06/30/2007 4:20:31 PM PDT by MHGinTN (You've had life support. Promote life support for those in the womb.)
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To: Slings and Arrows

Aww, you beat me to it

http://www.bumwine.com/


41 posted on 06/30/2007 4:23:05 PM PDT by 5Madman2 (There is no such thing as an experienced suicide bomber)
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To: perfect_rovian_storm

Well, good beer is sold on tap in my experience. Don’t get me wrong, it’s good in bottles too. But I never understood how bars could serve Hefes on tap. Because the sediment yeast is part of the deal. ‘Kristall’ is just filtered hefe weissen, which is a high quality beer, but I don’t like it.

I went North too - and tried a “Berliner Weisse” in a totally wanker globe glass. Yick. German beer is all good, but it’s not necessarily drinkable. “Rauchbier” or smoked beer is interesting but I’m not gonna slame 12 of them in a night. Maybe some people do.


42 posted on 06/30/2007 4:23:10 PM PDT by Freedom4US
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To: DogByte6RER

On my way to Trader Joe’s!


43 posted on 06/30/2007 4:29:36 PM PDT by Royal Wulff
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To: AnnaZ

Hilarious. I had one good bottle of Shaw many years ago....then it got very nasty...I couldn’t even drink it while drunk....but that was the cab & merlot....never was a big chardonnay fan.....so maybe it is “quaffable”.

;^)


44 posted on 06/30/2007 4:31:09 PM PDT by Feiny (Fruitloops are Gay Cheerios)
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To: notpoliticallycorewrecked

Try the Cheap Chuck “Cab” it’s as good or better than wines at 4 times the price.

Oh, another Cab, that’s better than Chuck is Crane Lake, but it sells for $3.00 to $4.00 a bottle.


45 posted on 06/30/2007 4:51:56 PM PDT by Recon Dad (Marine Spec Ops Dad)
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To: feinswinesuksass
I liked the cab, but you're right, it could be hit or miss.

I miss that fab sparkling white Italian you used to buy. Yum!

46 posted on 06/30/2007 5:00:42 PM PDT by AnnaZ (I keep 2 magnums in my desk.One's a gun and I keep it loaded.Other's a bottle and it keeps me loaded)
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To: DogByte6RER

Between this and high end wines going to screw caps, I love to watch the wine snobs reap what they have sowed.


47 posted on 06/30/2007 5:05:13 PM PDT by Vision ("Blessed is the man who trusts in the Lord, whose confidence is in him." Jeremiah 17:7)
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To: America needs to wakeup

Around $5. Its Czech beer.


48 posted on 06/30/2007 5:09:43 PM PDT by Eric in the Ozarks (BTUs are my Beat.)
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To: Slings and Arrows; DogByte6RER

Hehehe, I was just going to ping you, Slings :)

As far as “decent wine” goes, try Turning Leaf Merlot. I haven’t found a good white wine in my price range, however I love Beringer’s White Zinfandel. Goes great with ham and turkey for the holiday glutton fests ;)


49 posted on 06/30/2007 5:29:05 PM PDT by TheSpottedOwl (Head Caterer for the FIRM)
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To: DogByte6RER
hehe!

Back when I was young and reckless, I drank some of that MD 20/20.

It's not wine, it's embalming fluid.

50 posted on 06/30/2007 5:31:26 PM PDT by LibKill (Bush betrayed conservatives on Immigration. NO support for Bush.)
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