[Loyal Buckeye]

There has been no mention about the cost of ads. I know that our local paper charges an arm and a leg for a small ad. I’m curious whether the papers are driving away advertisers by raising their rates to offset the loss in the number of ads.

[festus]

Newspapers must be saved. For the puppies !!!!

( What else will they pee on ? )

[N. Theknow]

Can't remember where I saw this. Perhaps someone's tagline?

Newspapers and TV news - One way mediums in a two-way world.

[kabar]

About 85% of newspaper revenue comes from advertisments. Sales are important not as a source of revenue, but rather, for circulation numbers that drive ad revenue, i.e., the greater the circulation, the more you can charge for ads. We are starting to see US newspapers being distributed for free similar to what has been happening to a greater degree in Europe. The money is in advertising, not sales.

The problem with the print media is that people can use the internet and cable TV to get their news. And the younger generation is moving away from the print media because they have grown up with the new technology. Newspaper readers are older and they are dying out.

The newspapers are also torn between how they use their ad revenue, i.e., on the internet for their online edition or in the printed version. In some ways, the demise of the print media is not a good thing. Newspapers are a good vehicle to educate the public on issues in-depth. They also have the advantage of portability, but wireless technology is even competing with that.

The future of print newspapers is bleak.

[Seaplaner]

...not so much a result of competition from the Web as of economic woes affecting certain categories of advertisers. Real-estate classifieds, until recently a bright spot for the industry, have plunged along with the property market. Auto and employment classifieds are also sinking.

Nonsense.

Over a year ago, I advertised an auto for sale in the Marxist Sacramento Bee. The add ran 2 (two) weeks, and I got 1 (one) bona fide call of interest. Then, I listed in Craig's list, got an avalanche of calls, and sold the car within days.

Car and house advertising will follow the cost/benefit pressure. It's that simple.

The "news" papers will obediently follow their rigid, America-hating dogma to the end, blaming everyone and everything but their Marxist selves.

[Recovering_Democrat]

AWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW

It'd be too damn bad if the NY Slimes went down the gutter. Wait, I mean further down the gutter.