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Why Rush Wins (Talk Radio Is A Business Stupid, Alert)
National Review ^ | 07/19/2007 | Byron York

Posted on 07/19/2007 1:28:56 AM PDT by goldstategop

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To: SergeiRachmaninov

They have this new thing...it’s called a DIAL...try it.


21 posted on 07/19/2007 4:33:47 AM PDT by Suzy Quzy (Hillary in '08.....Her PHONINESS is GENUINE !!!!)
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Comment #22 Removed by Moderator

To: goldstategop
[Article] Big companies like Clear Channel, the Center says, own too many stations, on which they broadcast too much conservative talk. If station ownership were more diverse, the theory goes, there would be more liberals on the air, so the Center wants the government to force Clear Channel and others to downsize themselves to give liberal talkers a chance.

That sounds like Slick working. Wonder if he charged them a consulting fee for that one?

I don't think his poodle Podesta is smart enough to have come up with that one on his own.

23 posted on 07/19/2007 4:35:55 AM PDT by lentulusgracchus ("Whatever." -- sinkspur)
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To: goldstategop

And the #1 reason Rush’s show is a success: He sells expertise.

Rush, there I said it. Now, where is my new phone? ;-)


24 posted on 07/19/2007 4:36:54 AM PDT by Loyal Buckeye
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To: SergeiRachmaninov; Sidebar Moderator; Admin Moderator
Bite me.

Yeah, you're a troll. Real newbies don't post like that, they have some manners. You're a DUmmie.

Hey, Admin. Cleanup on Aisle 2.

25 posted on 07/19/2007 4:39:09 AM PDT by lentulusgracchus ("Whatever." -- sinkspur)
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To: SergeiRachmaninov

Apparently you don’t listen to Rush.


26 posted on 07/19/2007 4:44:48 AM PDT by caver (Yes, I did crawl out of a hole in the ground.)
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To: Loyal Buckeye

No, it’s because his audience tolerates (even applauds) his boorishness.


27 posted on 07/19/2007 4:45:04 AM PDT by Zechariah11
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To: gridlock
Worth reposting:

I make a product: It’s “50’sDad Brand Conservative Pork and Beans.” I use a family recipe that is a hundred years old, home grown beans, only 100% American-farmed USDA pork, the leanest cuts, and smoky flavor from hours spent in a real hickory smoker. People LOVE my product. It is popular, good for you, tastes fabulous, and sells so well we can’t keep it on the shelves. It so matches what Americans know in their hearts is good, that they swear by it and are not very interested in anything else.

Another company makes a product. It’s “Liberal Brand Healthy Tofu and Bean Curd.” They use vat-gown tofu, because they know what is good for you, even if you don’t. They use bean curd that has lain in the summer sun for days, absorbing nature’s bounty and the rich, chewy bonus protein of fly larvae. It contains no meat products whatsoever, because raising meat destroys the environment; Al Gore says so. And none of that corrupt “smoky” flavor is included, because a cubic yard of wood is certainly more important than any kind of pleasure you simpletons out in the Midwest might think that you deserve when there are people starving in this world, thanks to George Bush! We mix in a variety of all the healthy vitamins that you should be getting if you actually were smart enough to feed yourself without government help. And we include just a spoonful of sharp iron filings in every can, because we read somewhere that humans need iron, and even if it hurts a little perforating your digestive track, we know better than you do, after all.

Now, the second product tastes, well, lousy. Nobody wants to buy more than the first can they try. But since the Liberal company includes a handy consumer evaluation phone number on the can, they do get plenty of marketing data to fine tune their product. “This tastes like a dead dog left by the side of the road for a week,” a mother in Nevada writes. “I was interested at first, but your product gave me painful bowel cramps,” says a student in Florida. “Who in the world would buy this?” demands a father of five in Chicago. The Liberal Company carefully examines the hours and hours of valuable customer input and makes a decision. The obvious problem with the product isn’t with the product at all…the problem is that their customers are idiots who don’t know what is really good for them. (They are probably all from Flyover states and they just don’t understand what “good” tastes like!) So, an important decision is made: They carefully soak all the old labels off the cans, and put shiny new ones on, only this time, they are labeled: “PROGRESSIVE Brand Yummy Tofu and New Improved Bean Frappee”. (It always helps to use French wording, they know. Those guys really are so much more advanced than we are.) They roll out the New Improved product.

Crash and burn time. Now, not only do people hate their beans, but they dislike the company that lied to them. The cans only move off the sales floor when they are being picked up and thrown through the windows of the few stores willing to try and unload them. For the good of the children, something has to be done!

That week, in a response to the plight of a “small business” in his home state, Senator Ted Kennedy pushes through the “Fairness in Marketing Act of 2007.” Under this legislation, for every can of Conservative beans you buy, you will be forced to purchase a can of Liberal (sorry, “Progressive”) beans as well. The less popular product will actually be welded to the side of the popular one, so you can’t get out of the store without taking it with you. Since no one in his right mind would PAY for iron filings and digestive trouble, the second can of beans is free…but of course we will need to charge three times what the good can costs and give the extra money to the Progressive Company because of the unjust nature of the marketplace. In this way, the horribly unfair tastes of you hicks in the sticks will be addressed, and you will hopefully gradually be re-educated enough to stop buying thing you want, and begin chewing and swallowing everything that the currently unpopular and persecuted Progressive Company knows is good for you.

The Libs simply do not get it. It has nothing to do with “fairness” and everything to do with what people want. Nobody wants to pay to hear whiners malign the country for three hours a day. If the only way you can get your product down the gullet of America is with legislation, the problem is not with the buying public. No amount of additional exposure will make Liberalism popular. They know this…the goal is to force the stations to cut back their Conservative talkers to the point they can still make money by allowing a handful of Liberal talking heads on as well, so that nobody can listen to them.

If the product was beans, and you tried to force people to buy something that they couldn’t stomach, we would laugh the problem out of the courts. You can’t make people actually buy and eat something they find unpleasant and repellant! But cloak it in the fabric of a 1st Amendment issue, and people’s thinking gets fuzzy.

So Libs, please, go right back to pushing your “Progressive” wares, when everybody but you knows it is secret code for “Liberal”. As long as you are so ashamed that you can’t call yourselves by your True Name, I have hope. And please remember, no matter what you put on your label, America knows that you are still selling the same old beans.

28 posted on 07/19/2007 4:45:29 AM PDT by 50sDad (Angels on asteroids are abducting crop circles!)
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To: NCLaw441

Rush wins because Rush won. It’s as simple as that. He succeeded because of his talent, drive, and perserverence. These same qualities keep him on the top.

A lot of Rush wannabes have failed because they did not possess these qualities in sufficient quantity. The beauty of the marketplace is that those guys are washing cars and pumping gas, and Rush is on the radio three hours a day.


29 posted on 07/19/2007 4:46:18 AM PDT by gridlock (ELIMINATE PERVERSE INCENTIVES)
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To: Zechariah11
No, it’s because his audience tolerates (even applauds) his boorishness.

Respectfully disagree. Many do not understand/appreciate his style, but most all do.

30 posted on 07/19/2007 4:49:22 AM PDT by Loyal Buckeye
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To: SergeiRachmaninov
I'd like to let him play golf EVERYday and give over that golden EIB microphone to someone with some fire in the belly.

The Golden EIB Microphone cannot be given. It can only be taken.

31 posted on 07/19/2007 4:50:21 AM PDT by gridlock (ELIMINATE PERVERSE INCENTIVES)
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To: isthisnickcool

Radio’s Beethoven.


32 posted on 07/19/2007 4:50:21 AM PDT by stayathomemom
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To: SergeiRachmaninov; Suzy Quzy
HI NEWBIE!!! Trolling???? Or was DU busy? . . .Bite me.

It looks like it was option 2 :-)

33 posted on 07/19/2007 4:55:08 AM PDT by Tribune7 (Live Earth: Pretend to Care)
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To: SergeiRachmaninov
I think Leftie Talk fails because of the average IQ of the Lefties themselves. They REQUIRE visual stimulation in order to follow the information.

Face it, if you have the attention span of a cocker spaniel, how can you follow radio? I mean, when I used to listen to NPR they delivered their schtick like ‘see spot run’! It was pretty lame and offensive too.

I am saying this from personal experience. All the Lefties I know, DON’T read books but instead have all their political ‘ideas’ from the TV and PEOPLE magazine or other periodicals which glamorize drug-addicted, celebrity losers and quote the equally bonehead rants of uneducated, photogenic bimbos who make a living by doing pretend in front of the camera.

34 posted on 07/19/2007 4:57:18 AM PDT by SMARTY ("Stay together, pay the soldiers and forget everything else." Lucius Septimus Severus)
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To: Caipirabob
If Limbaugh were a liberal, we’d probably be talking about why liberals dominate talk radio.

If most people are like me, they listen almost exclusively to the radio at work, driving to and from work or driving between jobs.

Lieberals, on the other hand, collect a government check and turn on the TV. So the difference in audience demographics is a key factor.

Michael Savage has stated on air repeately that he has equal time lawyers on retainer and ready to move against MSNBCBS and the rest of the enemedia to demand equal time if the fairness doctrine is ever reimposed.

Rush and the rest should do the same. It would give every Lieberal nazi pause that they might have to open their broadcast monopoly to other ideas as a consequence of trying to shut down conservative talk radio.

35 posted on 07/19/2007 4:58:30 AM PDT by Vigilanteman (Are there any men left in Washington? Or are there only cowards? Ahmad Shah Massoud)
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To: gridlock; xzins; Pravious
Gridlockp: The Golden EIB Microphone cannot be given. It can only be taken.

I was just about to say -- before I was mugged by an indignant old-timer or two -- that I heard the comments of ~all~ those of you who still appreciate Rush. I thought it was a fair back and forth. I didn't respond to every post, because I didn't want to just repeat my own opinions, which I had already taken some space to lay out.

Cheers.

36 posted on 07/19/2007 4:58:36 AM PDT by SergeiRachmaninov
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To: gridlock
I disagree with you a little, I think.

I don't think Rush succeeds so much because of his marketarian purity, but because of his values, which agree with the values of the America that has been bull-steered by the Left for 90 years and more.

Consider: Michael Savage is moody, undisciplined, and peripatetic. I've heard him complain about being "depressed" and not wanting to talk about issues; I've heard him going on about Italian food, spaghetti ai vongole or something, wandering off topic until I wondered why people even tuned in. I've heard him irascible and abusive. And yet he still has a show. Mark Levin, whom I seldom listen to, is rude, sarcastic, and frankly abusive. I'd listen to more of Laura Ingraham if I could find her on, and I like Larry Elder at night, who has his mom on ("the chief justice of the supreme court"). None of these people is as successful or as tightly-wrapped as Rush (Laura one afternoon was lamenting her lack of a social life: "I have no life!"), and yet they have listenership.

I don't think it's the crisp marketing or commercialism of their shows that has brought Savage, Elder, Levin et al some success. It's the fact that they think and sound like Americans, as opposed to the pecksniffy, BBC-izing liberal jerks on NPR. Even BBC's own Katty Kay has been overheard to lament that BBC's people think they aren't taken seriously in America. That's because they're, well, pink.

JMHO.

37 posted on 07/19/2007 4:59:30 AM PDT by lentulusgracchus ("Whatever." -- sinkspur)
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To: SergeiRachmaninov

Hey, I don’t know why people have to get all impolite. You are allowed to have your favorite talk show hosts and I am allowed to have mine. That is the way it works.

If you find Rush to be ineffective or distracted, by all means direct your attention elsewhere. We all have different needs.

As for myself, I had the Rush Message before I ever switched him on. I mostly listen to him for the entertainment value. I find his schtick amusing, still, after all these years. But I am only catching him while driving my car to and from lunch, so I don’t hear that much.

Rush has grown softer over the years. He is a little more distracted by his own life than he was way back when. But he still has the qualities that made him a success, and still stands head and shoulders above the rest.

As soon as somebody comes along who can hold an audience better than Rush, that person will sieze the Golden EIB Microphone, sit down in the Attila the Hun Chair (or whatever he chooses to call it) and have all the success in the World.

Until that day, Rush reigns supreme.


38 posted on 07/19/2007 5:07:00 AM PDT by gridlock (ELIMINATE PERVERSE INCENTIVES)
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To: Pravious

It wasn’t just Rush telling people about the amnesty bill. Laura Ingraham, Hugh Hewitt, Hannity, Dennis Prager, Doug McIntyre on KABC in L.A. etc. etc. They were right. The Capitol phone system got shut down the first time by American citizens that came out of hiding. That’s the part I like.


39 posted on 07/19/2007 5:08:24 AM PDT by BobS
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To: lentulusgracchus
I don't think Rush succeeds so much because of his marketarian purity, but because of his values, which agree with the values of the America that has been bull-steered by the Left for 90 years and more.

I don't think we really disagree. I don't think it is Rush's marketarian purity that makes him successful at all. I think it is whatever the ingredients, in whatever combination that exist in Rush that make him successful made him successful. For every Rush, there are a thousand near misses who didn't make it, because the mix was not quite right.

Rush is the accidental success, if you will. He is the random person, delivering the right message, who rose to the top on his own merit and talent. Nobody directed him to succeed. No outside power intervened and picked him up out of the muck and placed him in the Attila the Hun Chair. This is possible because the marketplace was allowed to reward the successful and banish the mediocre. It is the lack of this mechanism that consigns liberal talk radio to ratings oblivion.

40 posted on 07/19/2007 5:15:18 AM PDT by gridlock (ELIMINATE PERVERSE INCENTIVES)
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