Skip to comments.Macy's Pulls Potentially Offensive T-Shirt
Posted on 07/24/2007 1:14:52 PM PDT by JORGE6
Macy's Says 'No Mas' To Racial T-Shirt Some Call Shirt Offensive
Monday, 23 Jul 2007, 4:59 PM CDT
Macy's department store is no longer selling a T-shirt that might offend some members of the Hispanic community.
According to Macy's, one of its goals is to provide an exclusive line of clothing geared toward Latina shoppers looking to express cultural identity through fashion.
However, one such item might have actually offended potential Hispanic customers, so the company pulled it during the weekend.
The T-shirt, which reads "Brown is the New White," is offensive, according to Hispanic marketing expert Dr. Ed Rincon.
"Macy's doesn't know a whole lot about what Hispanics want in the way of clothing. It also says that Macy's doesn't understand Hispanic culture. More importantly, it says that Macy's doesn't understand the Hispanics that lives in the U.S. and the kinds of products they are looking for," Rincon said.
However, Rincon said some Hispanic customers might enjoy and even purchase the shirt.
Macy's apologized for its decision to sell the shirt, releasing this statement:
"We are constantly looking for unique and differentiated merchandise that will resonate with our customers as hip, current and trendy. We also continue to work in developing business relationships with minority vendors to serve the growing diverse customer base. We apologize if customers have found some of the merchandise offensive and have removed the style that they found objectionable."
A Puerto Rican friend of mine back in the 70’s, when “Black Power” was the buzz slogan of the day, used to reply, “Black may be beautiful, but Brown wears the crown!”........
Brown is the New Black. Now, that’s better.
I wonder if a “Kill Whitey” t-shirt would be pulled from the shelves?
>>”Macy’s doesn’t know a whole lot about what Hispanics want in the way of clothing. It also says that Macy’s doesn’t understand Hispanic culture. More importantly, it says that Macy’s doesn’t understand the Hispanics that lives in the U.S. and the kinds of products they are looking for,” Rincon said.<<
Then you would think that they would simply not buy the shirts instead of forcing Macy’s not to sell them.
Hey Doc, I'm always offended to see our gov't agencies list all the *brown* criminals into the white race.
Could you see about changing that ???
I’ve seen the future.
Yeah right, and tacos are the new burgers.
Maybe it would have worked better printed on underwear instead of t-shirts. ;)
Macy’s knows that Hispanics with the bucks buy their stuff ~
If you're brown, stick around.
If you're black, get back.
Heard that a lot on the street in the 60s-70s.
So your saying Michael Jackson is the future?
Remember the days when suggesting that all members of a minority acted the same was called "racism" or "bigotry?"
Has anyone stopped to think that hispanics like other Americans have different tastes, views and opinions on just about everything?
Ummmm. No. I said beige, not freak.
No, I heard he ordered another tanker truck of clorox!
Now there's a T-shirt. Gimme one that says THAT.
You're darned right it is. But not to Hispanics ...
Got that right.
What no apology to white consumers for their pandering?
Fire your buyer.
Merry Christmas, Macy’s. Adios.
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