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Brown is the new white
American Chronicle ^ | 7/25/07 | Robert Paul Reyes

Posted on 07/25/2007 10:04:10 PM PDT by Niteflyr

"According to Macy's, one of its goals is to provide an exclusive line of clothing geared toward Latina shoppers looking to express cultural identity through fashion.

However, one such item might have actually offended potential Hispanic customers, so the company pulled it during the weekend."

Quote from MyFoxChicago.Com

The marketing experts at Macy's are so dense they actually came up with the bright idea to sell a T-shirt with the logo, "Brown is the New White."

Who did the marketing research for Macy's, the KKK? The slogan "Brown is the New White" implies that Hispanics should attempt to pass for white. The not to subtle message is that being white is the ideal, and non-whites should strive to be like the Caucasian majority.

I'm a fair skinned Latino and I could easily pass for white, but I would never betray my racial heritage. Latinos, of all skin hues, are proud of who we are, and we want to be accepted as we are.

The motto "Brown is the new White" also implies that whites are the original occupants of America and Hispanics and other minorities are Johnny-come-latelies. Hispanics were thriving in California and in the Southwest centuries before Europeans set foot in America. If anything, the T-Shirt should be emblazoned with the catch phrase, "White is the New Brown."

Macy's doesn't know its market, in order not to repeat such a stupid mistake they should hire more Hispanics to fill corporate positions.


TOPICS: Culture/Society; News/Current Events
KEYWORDS: aliens; hispanics; macys; retail; tshirt
I find this racist and I'm white...
1 posted on 07/25/2007 10:04:13 PM PDT by Niteflyr
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To: Niteflyr

Is this about the Microsoft Zune??? They claimed the same thing... “Brown is the New White”...


2 posted on 07/25/2007 10:09:44 PM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE)
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To: Niteflyr
I'm a fair skinned Latino and I could easily pass for white, but I would never betray my racial heritage. Latinos, of all skin hues, are proud of who we are, and we want to be accepted as we are.

Well, if you're ever arrested for a sex crime, you will be counted as white. I'm not even sure Latino is a race.

3 posted on 07/25/2007 10:13:48 PM PDT by Razz Barry (Round'em up, send'em home.)
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To: Niteflyr

Wow, America of the near future will just be a carnival of indignation.


4 posted on 07/25/2007 10:16:17 PM PDT by Trailerpark Badass
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To: Niteflyr

the man quoted in the article is not too bright.

“Hispanics were in the southwest...”

Spain was still in Europe at the time of the conquista of Mexico.


5 posted on 07/25/2007 10:19:19 PM PDT by padre35 (Conservative in Exile.)
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To: Niteflyr

the man quoted in the article is not too bright.

“Hispanics were in the southwest...”

Spain was still in Europe at the time of the conquista of Mexico.


6 posted on 07/25/2007 10:19:20 PM PDT by padre35 (Conservative in Exile.)
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To: Niteflyr

That is offensive. Color is not important. It’s more important that we invite and assume people who can give allegiance to our country and like our cultural ideals.


7 posted on 07/25/2007 10:20:48 PM PDT by familyop (cbt. engr. (cbt.)--has-been, Duncan Hunter supporter)
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To: Niteflyr
Hispanics were thriving in California and in the Southwest centuries before Europeans set foot in America.

Let's examine this statement. "Hispanic" means "of Spanish descent." And Spain is part of Europe. So how did people of Spanish descent get to be "thriving in California and the Southwest centuries before Europeans set foot in America"? There is a little deficit in logic here. Now if the author means that Indian people were thriving here long before Europeans showed up, I can agree, but he doesn't identify himself as an Indian, only as Hispanic.

8 posted on 07/25/2007 10:23:02 PM PDT by Fairview ( Everybody is somebody else's weirdo.)
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To: Niteflyr
Why don’t they start by providing young girls with something that doesn’t leave their Archie Bunker bellies exposed? It’s ridiculous, they look like a can of biscuits that’s popped open.
9 posted on 07/25/2007 10:32:59 PM PDT by Jaysun (Certified thread hijacker since 7-7-07 (by restornu and blu))
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To: Niteflyr

If all “Latinos” of any skin color are a “race”, are all English speaking people a race too? Are Jamiacans “Anglos”? If I had moved to Costa Rico and raised my kids speaking Spanish, would they have changed races and become Latinos? Would that be betraying their racial heritage? It’s very confusing.


10 posted on 07/25/2007 10:51:11 PM PDT by Hugin (Mecca delenda est.)
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To: Niteflyr
Okay then. How about The motto “Brown is suspected of shoplifting the new White T-shirt at Macy”s?” Or “The Brown wears the new White while mopping Macy’s floors”?
11 posted on 07/25/2007 10:55:51 PM PDT by BigCinBigD (You "abort" bad missile launches and carrier landings. Not babies.)
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To: Niteflyr

It is. Now if they will take the logo off; I will buy as I look very good in brown.


12 posted on 07/25/2007 11:34:34 PM PDT by freekitty
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To: freekitty

Also, Ronald Reagan was one of the few Presidents to wear brown often. He looked good in the color too.


13 posted on 07/25/2007 11:35:20 PM PDT by freekitty
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To: Niteflyr
Brown is the new white

well...that is the objective....very few hispanics..brown or otherwise even Cubans who don't line up strictly because they are other hispanics (the illegals)

I find that racist but unlike many here I've never found racism to be the biggest bogeyman under the bed and resist finger pointing and breast beating over it

I'm an unapologetic cracker...southern.

14 posted on 07/25/2007 11:38:30 PM PDT by wardaddy (multiplier)
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To: Trailerpark Badass
Wow, America of the near future will just be a carnival of indignation.

hell...it already is....look how most folks on a conservative forum preen over how sensitive they are to it.....folks here stumble over themselves more often than not to show how open minded they are about anything ethnic....being called racist is a bigger fear for white folks today than death by hanging

15 posted on 07/25/2007 11:41:18 PM PDT by wardaddy (multiplier)
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To: Niteflyr
""Brown is the new White" also implies that whites are the original occupants of America and Hispanics "

This lady is going to get CANCER...most persons who feel the "Man" has oppressed them do.

Racial discrimination tied to breast cancer risk

(Sorry, not meaning to hijack. Informational purpose only)

16 posted on 07/25/2007 11:44:15 PM PDT by endthematrix (He was shouting 'Allah!' but I didn't hear that. It just sounded like a lot of crap to me.)
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To: familyop

Color is not important? This man says it is. This story says it is. Our government says it is, Our schools say it is, As a matter of fact there are hundreds and hundreds of raced based politcal groups that say it is.

“I’m a fair skinned Latino and I could easily pass for white, but I would never betray my racial heritage. Latinos, of all skin hues, are proud of who we are, and we want to be accepted as we are.

The motto “Brown is the new White” also implies that whites are the original occupants of America and Hispanics and other minorities are Johnny-come-latelies. Hispanics were thriving in California and in the Southwest centuries before Europeans set foot in America. If anything, the T-Shirt should be emblazoned with the catch phrase, “White is the New Brown.”


17 posted on 07/25/2007 11:48:46 PM PDT by Altura Ct.
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To: Niteflyr
The motto "Brown is the new White" also implies that whites are the original occupants of America and Hispanics and other minorities are Johnny-come-latelies. Hispanics were thriving in California and in the Southwest centuries before Europeans set foot in America. If anything, the T-Shirt should be emblazoned with the catch phrase, "White is the New Brown."

Hispanics weren't thriving. They made a mess of things in America
The Anglos built America. Not the Hispanics. The definition of Anglo has changed through the years but I define them as Northern Europeans, mostly Anglo-Celt and Protestant. Catholics and Jews came later

18 posted on 07/25/2007 11:51:21 PM PDT by dennisw
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To: freekitty

:o)


19 posted on 07/25/2007 11:52:20 PM PDT by Niteflyr ("If you’re drawing flak, you know you're over the target".)
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To: endthematrix
This lady is going to get CANCER...most persons who feel the "Man" has oppressed them do.

There actually is lots of medical evidence that victim mentality causes all sorts of illnesses, read many articles on victim mentality and the AIDS epidemic...

20 posted on 07/25/2007 11:56:30 PM PDT by Niteflyr ("If you’re drawing flak, you know you're over the target".)
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To: Niteflyr

You could, just could, find this racist because it’s racist.

I’ll put it way - the defacto offical color of the KKK is white, of the Race, it’s brown.


21 posted on 07/25/2007 11:59:50 PM PDT by Baladas
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To: wardaddy
I find that racist but unlike many here I've never found racism to be the biggest bogeyman under the bed and resist finger pointing and breast beating over it I'm an unapologetic cracker...southern.

I agree and what I find is that the more the term is used the more it means nothing...which I think is a good thing.. if illegal aliens can't use the race card what else are they going to do to defend their agenda?

22 posted on 07/26/2007 12:00:07 AM PDT by Niteflyr ("If you’re drawing flak, you know you're over the target".)
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To: dennisw

“loud applause”...thank you Dennis!


23 posted on 07/26/2007 12:01:46 AM PDT by wardaddy (multiplier)
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To: wardaddy

The Hispanic irredentists and chauvinists have to be called on their lies about the Spanish/Hispanic role in US history. They always blow it way out of proportion. Any time you want to evaluate the Hispanic culture and civilization take a look at Nobel Prize winners but be sure to leave out the Peace Prize and Literature Prize because those are chosen on a politically correct basis


24 posted on 07/26/2007 12:23:09 AM PDT by dennisw
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To: Niteflyr
And the NIH is funding/abetting this crap. How much taxpayer money is thrown at AIDS in Africa? Arrrrg!
25 posted on 07/26/2007 12:54:00 AM PDT by endthematrix (He was shouting 'Allah!' but I didn't hear that. It just sounded like a lot of crap to me.)
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To: Fairview

Last year, I went to the Tamale Festival in Indio, Ca and was surprised to see lots of T Shirts for sale that said “I am not Hispanic, I am Mexican”. I always thought “Hispanic” was the PC term. It made me smile.


26 posted on 07/26/2007 1:02:33 AM PDT by CaliGirl-R (America is a "safe haven" for terrorists thanks to Political Correctness!)
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Comment #27 Removed by Moderator

To: Niteflyr

“The slogan “Brown is the New White” implies that Hispanics should attempt to pass for white. The not to subtle message is that being white is the ideal, and non-whites should strive to be like the Caucasian majority.”

No it doesnt. What is this person smoking? It doesn’t even remotely imply that. If anything it implies that being brown is better than being white...


28 posted on 07/26/2007 3:02:50 AM PDT by Vanders9
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To: Razz Barry
I'm not even sure Latino is a race.

Of course, it isn't -- though it may well be that the Federal government counts it as one.

Many Latinos are mixed-race to be sure, but Latino does not equate to non-white. I suspect their white Spanish ancestors would be mightily confused by modern insistence that their 21st century descendants are not.

29 posted on 07/26/2007 3:34:23 AM PDT by BfloGuy (It is not from the benevolence of the butcher, the brewer, or the baker, that we can expect . . .)
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To: Niteflyr

Both statements are Racist.

“”White is the New Brown.” just as racist as “White is the new Brown”.


30 posted on 07/26/2007 5:35:46 AM PDT by chatham
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To: Niteflyr
The slogan "Brown is the New White" implies that Hispanics should attempt to pass for white.

No, it doesn't : It implies that "white" people are being replaced by "brown" people, IMO. It is racist only in the sense that it reflects the triumphalist attitudes common (and often posted here) among the La Raza/Atzlan/ MeCha crowd.

31 posted on 07/26/2007 6:33:29 AM PDT by Verloona Ti
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To: Niteflyr
Hmmph - I read BITNW as indicating that B's would soon be the majority here (i guess I need to adjust my reading glasses)

The statement is offensive because it divides by race and because it describes a situation that a majority of Americans oppose and that is being forced upon us by a government that refuses to enforce the borders. Now THAT is offensive...

32 posted on 07/26/2007 7:21:17 AM PDT by bt_dooftlook (Democrats - the "No Child/Left/Behind" Party)
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To: Verloona Ti
No, it doesn't : It implies that "white" people are being replaced by "brown" people, IMO. It is racist only in the sense that it reflects the triumphalist attitudes common (and often posted here) among the La Raza/Atzlan/ MeCha crowd.

That's how I read it....as a metaphor and not literally... the slogan suggests that Hispanics are going to be the new power base in America....nothing to do with color of skin really....which would seem more offensive to anglos...

33 posted on 07/26/2007 1:01:40 PM PDT by Niteflyr ("If you’re drawing flak, you know you're over the target".)
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To: Niteflyr

Brown is the new white.................

They mean the brown noise, right?


34 posted on 07/26/2007 1:06:26 PM PDT by WhiteGuy (GOP Congress - 16,000 earmarks costing US $50 billion in 2006 - PAUL2008)
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To: Niteflyr
The motto "Brown is the new White" also implies that whites are the original occupants of America and Hispanics and other minorities are Johnny-come-latelies. Hispanics were thriving in California and in the Southwest centuries before Europeans set foot in America

The new historical revisions that will be coming to a school near you. Where are the American Indians denouncing this crap. I have only a fraction of American Indian in me and it pisses me off these "hispanics' think they were in North America first.

I'm a fair skinned Latino and I could easily pass for white, but I would never betray my racial heritage. Latinos, of all skin hues, are proud of who we are, and we want to be accepted as we are.

Proof these people are more racist than anyone. Should white people feel they shouldn't betray their race. White Supremecists call those people race traitors. This Latino would never be a race traitor is what he is saying.

35 posted on 07/26/2007 1:07:33 PM PDT by normy (Don't hit at all if it is honorably possible to avoid hitting; but never hit soft.)
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To: Hugin

Shhh! Don’t tell the Spaniards, Italians and French that they aren’t white.


36 posted on 07/26/2007 1:09:35 PM PDT by normy (Don't hit at all if it is honorably possible to avoid hitting; but never hit soft.)
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To: Niteflyr

“Brown is the new Black”... Is that better?


37 posted on 07/26/2007 1:10:04 PM PDT by Nonstatist
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To: normy
Think of all those Nazis who moved to Argentina. Did they become Latinos? Brown people? What an existential conundrum.
38 posted on 07/26/2007 1:42:14 PM PDT by Hugin (Mecca delenda est.)
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