Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Brown is the new white
American Chronicle ^ | 7/25/07 | Robert Paul Reyes

Posted on 07/25/2007 10:04:10 PM PDT by Niteflyr

"According to Macy's, one of its goals is to provide an exclusive line of clothing geared toward Latina shoppers looking to express cultural identity through fashion.

However, one such item might have actually offended potential Hispanic customers, so the company pulled it during the weekend."

Quote from MyFoxChicago.Com

The marketing experts at Macy's are so dense they actually came up with the bright idea to sell a T-shirt with the logo, "Brown is the New White."

Who did the marketing research for Macy's, the KKK? The slogan "Brown is the New White" implies that Hispanics should attempt to pass for white. The not to subtle message is that being white is the ideal, and non-whites should strive to be like the Caucasian majority.

I'm a fair skinned Latino and I could easily pass for white, but I would never betray my racial heritage. Latinos, of all skin hues, are proud of who we are, and we want to be accepted as we are.

The motto "Brown is the new White" also implies that whites are the original occupants of America and Hispanics and other minorities are Johnny-come-latelies. Hispanics were thriving in California and in the Southwest centuries before Europeans set foot in America. If anything, the T-Shirt should be emblazoned with the catch phrase, "White is the New Brown."

Macy's doesn't know its market, in order not to repeat such a stupid mistake they should hire more Hispanics to fill corporate positions.


TOPICS: Culture/Society; News/Current Events
KEYWORDS: aliens; hispanics; macys; retail; tshirt
Navigation: use the links below to view more comments.
first 1-2021-38 next last
I find this racist and I'm white...
1 posted on 07/25/2007 10:04:13 PM PDT by Niteflyr
[ Post Reply | Private Reply | View Replies]

To: Niteflyr

Is this about the Microsoft Zune??? They claimed the same thing... “Brown is the New White”...


2 posted on 07/25/2007 10:09:44 PM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Niteflyr
I'm a fair skinned Latino and I could easily pass for white, but I would never betray my racial heritage. Latinos, of all skin hues, are proud of who we are, and we want to be accepted as we are.

Well, if you're ever arrested for a sex crime, you will be counted as white. I'm not even sure Latino is a race.

3 posted on 07/25/2007 10:13:48 PM PDT by Razz Barry (Round'em up, send'em home.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Niteflyr

Wow, America of the near future will just be a carnival of indignation.


4 posted on 07/25/2007 10:16:17 PM PDT by Trailerpark Badass
[ Post Reply | Private Reply | To 1 | View Replies]

To: Niteflyr

the man quoted in the article is not too bright.

“Hispanics were in the southwest...”

Spain was still in Europe at the time of the conquista of Mexico.


5 posted on 07/25/2007 10:19:19 PM PDT by padre35 (Conservative in Exile.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Niteflyr

the man quoted in the article is not too bright.

“Hispanics were in the southwest...”

Spain was still in Europe at the time of the conquista of Mexico.


6 posted on 07/25/2007 10:19:20 PM PDT by padre35 (Conservative in Exile.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Niteflyr

That is offensive. Color is not important. It’s more important that we invite and assume people who can give allegiance to our country and like our cultural ideals.


7 posted on 07/25/2007 10:20:48 PM PDT by familyop (cbt. engr. (cbt.)--has-been, Duncan Hunter supporter)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Niteflyr
Hispanics were thriving in California and in the Southwest centuries before Europeans set foot in America.

Let's examine this statement. "Hispanic" means "of Spanish descent." And Spain is part of Europe. So how did people of Spanish descent get to be "thriving in California and the Southwest centuries before Europeans set foot in America"? There is a little deficit in logic here. Now if the author means that Indian people were thriving here long before Europeans showed up, I can agree, but he doesn't identify himself as an Indian, only as Hispanic.

8 posted on 07/25/2007 10:23:02 PM PDT by Fairview ( Everybody is somebody else's weirdo.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Niteflyr
Why don’t they start by providing young girls with something that doesn’t leave their Archie Bunker bellies exposed? It’s ridiculous, they look like a can of biscuits that’s popped open.
9 posted on 07/25/2007 10:32:59 PM PDT by Jaysun (Certified thread hijacker since 7-7-07 (by restornu and blu))
[ Post Reply | Private Reply | To 1 | View Replies]

To: Niteflyr

If all “Latinos” of any skin color are a “race”, are all English speaking people a race too? Are Jamiacans “Anglos”? If I had moved to Costa Rico and raised my kids speaking Spanish, would they have changed races and become Latinos? Would that be betraying their racial heritage? It’s very confusing.


10 posted on 07/25/2007 10:51:11 PM PDT by Hugin (Mecca delenda est.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Niteflyr
Okay then. How about The motto “Brown is suspected of shoplifting the new White T-shirt at Macy”s?” Or “The Brown wears the new White while mopping Macy’s floors”?
11 posted on 07/25/2007 10:55:51 PM PDT by BigCinBigD (You "abort" bad missile launches and carrier landings. Not babies.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Niteflyr

It is. Now if they will take the logo off; I will buy as I look very good in brown.


12 posted on 07/25/2007 11:34:34 PM PDT by freekitty
[ Post Reply | Private Reply | To 1 | View Replies]

To: freekitty

Also, Ronald Reagan was one of the few Presidents to wear brown often. He looked good in the color too.


13 posted on 07/25/2007 11:35:20 PM PDT by freekitty
[ Post Reply | Private Reply | To 12 | View Replies]

To: Niteflyr
Brown is the new white

well...that is the objective....very few hispanics..brown or otherwise even Cubans who don't line up strictly because they are other hispanics (the illegals)

I find that racist but unlike many here I've never found racism to be the biggest bogeyman under the bed and resist finger pointing and breast beating over it

I'm an unapologetic cracker...southern.

14 posted on 07/25/2007 11:38:30 PM PDT by wardaddy (multiplier)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Trailerpark Badass
Wow, America of the near future will just be a carnival of indignation.

hell...it already is....look how most folks on a conservative forum preen over how sensitive they are to it.....folks here stumble over themselves more often than not to show how open minded they are about anything ethnic....being called racist is a bigger fear for white folks today than death by hanging

15 posted on 07/25/2007 11:41:18 PM PDT by wardaddy (multiplier)
[ Post Reply | Private Reply | To 4 | View Replies]

To: Niteflyr
""Brown is the new White" also implies that whites are the original occupants of America and Hispanics "

This lady is going to get CANCER...most persons who feel the "Man" has oppressed them do.

Racial discrimination tied to breast cancer risk

(Sorry, not meaning to hijack. Informational purpose only)

16 posted on 07/25/2007 11:44:15 PM PDT by endthematrix (He was shouting 'Allah!' but I didn't hear that. It just sounded like a lot of crap to me.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: familyop

Color is not important? This man says it is. This story says it is. Our government says it is, Our schools say it is, As a matter of fact there are hundreds and hundreds of raced based politcal groups that say it is.

“I’m a fair skinned Latino and I could easily pass for white, but I would never betray my racial heritage. Latinos, of all skin hues, are proud of who we are, and we want to be accepted as we are.

The motto “Brown is the new White” also implies that whites are the original occupants of America and Hispanics and other minorities are Johnny-come-latelies. Hispanics were thriving in California and in the Southwest centuries before Europeans set foot in America. If anything, the T-Shirt should be emblazoned with the catch phrase, “White is the New Brown.”


17 posted on 07/25/2007 11:48:46 PM PDT by Altura Ct.
[ Post Reply | Private Reply | To 7 | View Replies]

To: Niteflyr
The motto "Brown is the new White" also implies that whites are the original occupants of America and Hispanics and other minorities are Johnny-come-latelies. Hispanics were thriving in California and in the Southwest centuries before Europeans set foot in America. If anything, the T-Shirt should be emblazoned with the catch phrase, "White is the New Brown."

Hispanics weren't thriving. They made a mess of things in America
The Anglos built America. Not the Hispanics. The definition of Anglo has changed through the years but I define them as Northern Europeans, mostly Anglo-Celt and Protestant. Catholics and Jews came later

18 posted on 07/25/2007 11:51:21 PM PDT by dennisw
[ Post Reply | Private Reply | To 1 | View Replies]

To: freekitty

:o)


19 posted on 07/25/2007 11:52:20 PM PDT by Niteflyr ("If you’re drawing flak, you know you're over the target".)
[ Post Reply | Private Reply | To 12 | View Replies]

To: endthematrix
This lady is going to get CANCER...most persons who feel the "Man" has oppressed them do.

There actually is lots of medical evidence that victim mentality causes all sorts of illnesses, read many articles on victim mentality and the AIDS epidemic...

20 posted on 07/25/2007 11:56:30 PM PDT by Niteflyr ("If you’re drawing flak, you know you're over the target".)
[ Post Reply | Private Reply | To 16 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-38 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson