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Locked on 08/07/2007 10:29:03 AM PDT by Admin Moderator, reason:

Not news and definitely not Front Page news.



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KUMHO Introduces World's First "Aroma Tire" (orange, lavender and jasmine scents)
KUMHO ^ | current | KUMHO

Posted on 08/07/2007 10:26:39 AM PDT by Rb ver. 2.0

U.S. market will carry limited inventory of orange, lavender and jasmine scents

Rancho Cucamonga, Calif. — KUMHO Tire USA, announces the introduction of the world’s first fragrance automotive tire, the ECSTA DX. The project is the “fruition” of more than a year’s worth of research and development to deliver an alluring aroma tire that replaces the normal “black rubber” smell with heat-resistant oils in the scent of lavender, and in later versions, neroli (orange) or jasmine. Visitors to www.kumhotireusa.com can find the nearest dealer and TireRack.com will ship them for installation.

According to Rick Brennan, Brand Director for KUMHO, the company is selling the DX aroma tire to help build brand awareness and highlight KUMHO’s tire technology expertise in the highly competitive automotive marketplace. The tire is targeted at female consumers who drive such sedans as the Honda Accord, Toyota Camry, Subaru Outback, Chrysler Sebring and Ford Taurus.

In addition to a unique aroma, the ECSTA DX is engineered to deliver low noise levels and ride characteristics on par with the leading tire brands. Ride comfort is maintained throughout the life of the tire through the use of tread elements designed to provide uniform linear stiffness. Optimized pitch sequence and variable pitch lengths help minimize noise, while a straight center rib provides high-speed stability.

The DX features four wide grooves that help evacuate water, while a silica compound improves all-weather performance and wet traction. High tensile steel belts and a jointless nylon cap ply also help improve noise, ride comfort and durability, while an undertread reduces unwanted heat buildup for consistent performance.

The ECSTA DX Aroma tire will be sold through TireRack.com starting in the first quarter of 2007 in three sizes: 205/60R16 (MSRP $119), 215/60R16 (MSRP $125) and 235/60R16 (MSRP $138). The tires can be delivered and affixed to passenger vehicles at a KUMHO tire dealer


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Just love that lavender smell!

1 posted on 08/07/2007 10:26:41 AM PDT by Rb ver. 2.0
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To: Rb ver. 2.0

Bump just for the company name.


2 posted on 08/07/2007 10:28:09 AM PDT by Tennessee_Bob ("Those who "abjure" violence can only do so because others are committing violence on their behalf.")
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To: Rb ver. 2.0

These are the official tires of Gay NASCAR.


3 posted on 08/07/2007 10:28:15 AM PDT by domenad (In all things, in all ways, at all times, let honor guide me.)
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To: shbox; Clam Digger

tired!


4 posted on 08/07/2007 10:28:21 AM PDT by nuke rocketeer
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To: Rb ver. 2.0

This smells like a really bad idea.


5 posted on 08/07/2007 10:28:32 AM PDT by Chi-townChief
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To: Rb ver. 2.0
For the metrosexual, who wants to lay rubber with urbane style.
6 posted on 08/07/2007 10:29:00 AM PDT by USFRIENDINVICTORIA
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